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Economics

Demystifying Recent All-Flash Array Industry Market Share Reports

Today, IT consultant and blogger Chris Evans published a fun post dissecting the recent IDC All-Flash Array vendor market share numbers, and The Register did their round-up as well.  Whenever these reports publish there’s always a lot of speculation about them, as everyone digs in and tries to look through a cloudy porthole at what insight…
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Introducing the New Forever Flash: The Best Business Model in Storage Gets Even Better (Part 2)

In Part 1 of this blog, we explored our vision for perpetual storage and specifically how the new Forever Flash enables that vision with its three pillars: Flat & Fair, Free Every Three, and Forever Maintenance. Now let’s explore what Forever Flash means for the business in financial terms – and how we stack up…
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Introducing the New Forever Flash: The Best Business Model in Storage Gets Even Better (Part 1)

In early 2014, Pure Storage pioneered a new approach to storage acquisitions, maintenance and service (M&S): Forever Flash.  We created Forever Flash because we wanted to help customers get off of the expensive and disruptive 3-year tech refresh and forklift migration cycle – and instead to love their storage. Over the past 9 months, Forever…
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Announcing Pure’s Next Generation: Storage for an Instant Infrastructure

Today’s an exciting day for Pure Storage, as we’re both announcing the fourth generation of our technology (new fourth-generation FlashArray hardware, as well as the Purity 4.0 software), and we’re hosting a global online end-user event called the Flash Visionaries Summit.  But before we get into either of these, I wanted to provide a little market…
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Building A War-Chest and Expanding our Leadership Team

Investing more in innovation, globalization, and a whole lot of orange socks! With $470M invested in Pure, we sometimes get asked the question why we need so much money to build our business? The short answer is that we don’t. We have the majority of the $150M from our Series E, are generating millions in…
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