Flash 101
Welcome to the all-flash array party NetApp, but the future is already here!
We here at Pure would be remiss if we didn’t offer a few thoughts on NetApp (NASDAQ:NTAP) announcing plans to enter the all-flash array category as Project Mars morphs into the FlashRay sometime in 2014. After flirting with a couple of potential acquisitions, NetApp ultimately stayed in house—putting some of the WAFL band back together to tackle the impending shift from mechanical…
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Top Ten Enterprise Tech Predictions for 2013, Part 2
This post is, of course, a continuation of our top ten enterprise tech predictions for 2013. The first five predictions and the set up can be found here. Please also note that some more specific thoughts on the next year in the nascent and booming flash storage market can be found here. Now here are our top…
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The Risk of Over Promising and Under Delivering with Hybrid Storage Arrays
As Pure embarks for Europe this week (VMworld Barcelona and Structure Amsterdam, hope to see you there!), an analogy for the inherent risk in hybrid storage occurred to me. First, imagine that you’re expecting to travel internationally by ship, but then find that you’ve been upgraded to a flight, and will get there in a…
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More Bang for Your Storage Buck
We just interviewed a candidate from a fellow upstart storage company. This gentlemen took a logo’ed coffee mug on every sales call. He told the customer to just display the mug prominently when meeting with their incumbent storage vendors to get a substantially better deal. With Pure facing a competitive brouhaha with EMC over all flash storage arrays…
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Software Separates the All-Flash Array Winners from the Losers
With the Flash Memory Summit in Silicon Valley this week and VMworld next, there’s been a plethora of announcements promoting the latest and greatest in all-flash storage. (Pure is no exception—you can see our news here.) So much competition certainly validates the all-flash storage market, but navigating this increasingly cacophonous landscape can appear daunting. And…
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