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Legacy Arrays

Pure Storage 3.0: Shaking Up Primary Storage and Shaking Out the All Flash Market

This morning Pure Storage is announcing and shipping the 3rd generation of both our FlashArray hardware and the associated Purity Software (more on the new FA400 hardware here and Purity 3.0 software here). Our new product enters a storage market facing profound disruption. Moore’s Law has turned disk into tape: To today’s CPU, the fastest disk looks slower than…
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Building the Next Great Storage Company

The two questions I get asked most are “Who is going to buy Pure?” and “When are you going to sell?” While answering can be fun, I must admit I’m not a huge fan of these questions. They seem a diversion from the important stuff—like making our customers and partners more successful, and making our product and…
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Please DON’T dedicate your storage array to VDI!

VDI used to demand dedicated storage arrays, driving up the storage cost. Pure Storage’s FlashArray enables the same array to be shared between both VDI and production business workloads, driving down the cost of storage for VDI. Read about how Riverview Hospital and the City of Davenport made it happen.

EMC XtremIO: On Your Mark, Get Set, … Beta.

This morning Pure Storage’s primary competitor EMC (NYSE: EMC) re-announced the Beta program for the XtremIO storage array with general availability expected in the 3rd quarter of 2013.  We had expected the general availability announcement at EMC World in May, but suspect EMC wanted to get out ahead of other flash news. The announcement answered…
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Welcome to the all-flash array party NetApp, but the future is already here!

We here at Pure would be remiss if we didn’t offer a few thoughts on NetApp (NASDAQ:NTAP) announcing plans to enter the all-flash array category as Project Mars morphs into the FlashRay sometime in 2014. After flirting with a couple of potential acquisitions, NetApp ultimately stayed in house—putting some of the WAFL band back together to tackle the impending shift from mechanical…
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