Market
Building the Next Great Storage Company
The two questions I get asked most are “Who is going to buy Pure?” and “When are you going to sell?” While answering can be fun, I must admit I’m not a huge fan of these questions. They seem a diversion from the important stuff—like making our customers and partners more successful, and making our product and…
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EMC XtremIO: On Your Mark, Get Set, … Beta.
This morning Pure Storage’s primary competitor EMC (NYSE: EMC) re-announced the Beta program for the XtremIO storage array with general availability expected in the 3rd quarter of 2013. We had expected the general availability announcement at EMC World in May, but suspect EMC wanted to get out ahead of other flash news. The announcement answered…
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Top Ten Enterprise Tech Predictions for 2013, Part 1
For the tech industry, these are heady times indeed: The transformation in the enterprise technology landscape over the next ten years will rival that of the mid to late nineties due to the advent of the World-wide Web and prolifferation of the Internet. (I’d love to say I saw this coming, but the reality is…
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The Risk of Over Promising and Under Delivering with Hybrid Storage Arrays
As Pure embarks for Europe this week (VMworld Barcelona and Structure Amsterdam, hope to see you there!), an analogy for the inherent risk in hybrid storage occurred to me. First, imagine that you’re expecting to travel internationally by ship, but then find that you’ve been upgraded to a flight, and will get there in a…
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Software Separates the All-Flash Array Winners from the Losers
With the Flash Memory Summit in Silicon Valley this week and VMworld next, there’s been a plethora of announcements promoting the latest and greatest in all-flash storage. (Pure is no exception—you can see our news here.) So much competition certainly validates the all-flash storage market, but navigating this increasingly cacophonous landscape can appear daunting. And…
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