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All-Flash Arrays: The New Tier-1 in Storage

Just under a year ago I joined Pure Storage and shared, “the flash-enabled datacenter is the next seismic shift in IT infrastructure technology.” At that time, some questioned the departure from a large storage industry leader to Pure, an innovative start-up. Those who asked why cited a number of reasons ranging from the miniscule size […]

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The All-Flash Array Market in 2014: Pure, EMC, and HP all Up Their Games

As we’ve said before, this is an exciting time for customers and vendors in the all-flash array space. The past few months have seen bold announcements from EMC, HP, and of course Pure Storage, the net result of which is that the market has changed and moved forward appreciably. In this post I’ll try to add up this market momentum and reflect on how the market has evolved, where vendors sit today, and what to expect tomorrow.   Market Evolution It’s been quite a half-decade for flash. When you look back over the 2010s, there have been a few clear…
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Keeping Pure Pure, Vol. 3 – Reaching Critical Mass in Patents

Build New Business

This week Pure Storage achieved another milestone on our journey toward long-term independence, this one related to intellectual property (IP) protection. In founding Pure Storage almost five years ago, we set out to build the next great storage company. We pioneered the “no brainer” recipe for all-flash storage that is both below the price of disk and plug compatible with existing data center infrastructure. In getting this formula right, we have become the fastest growing storage company in history. Other landmarks for Pure include having raised $375M from public market investors including T.Rowe Price, Fidelity, Wellington and Tiger Global (the vast majority…
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Pure Storage Named on CNBC’s Disruptor List

CNBC Tech Disruptor 50

Incumbents Beware – There’s More to Pure than Dedupe and Flair. Today, CNBC honored Pure Storage on its second annual ‘Disruptor 50’ list, in recognition of its disruptive impact on the enterprise storage industry. The list identifies the most promising private, venture-backed companies whose innovations are reshaping their markets. We’re honored to have clocked in at #19! This year’s list includes companies from 27 industries — from aerospace to enterprise software to retail—whose innovations are revolutionizing the business landscape. The 2013 Disruptor 50 alumni include well-known innovators that are transforming their respective industries – companies like Twitter, AirBnB, Box, Nest Labs,…
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Recent Posts

Pure Storage PowerShell Toolkit 1.0

I am happy to announce the release of the 1.0 version of the Pure Storage PowerShell Toolkit for use with the Purity 4.0 and the REST API 1.2. The PowerShell command window below shows the 1.0 version loaded and a few of the commands that are exported.              Installation instructions: Download the ZIP archive from  and […]


Application Consistency with Pure Storage VSS Provider

With the release of the Purity Operating Environment 4.0 comes the new Pure Storage Volume Shadow Copy Service Provider (Pure VSS Provider). The Pure VSS Provider is a new plugin we are providing to take application consistent snapshots for Microsoft applications such as SQL Server, SharePoint and Exchange. It is important to set a foundation […]