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Pure Storage Blog

Introducing the New Forever Flash: The Best Business Model in Storage Gets Even Better (Part 1)

ForeverFlashNewChart2

In early 2014, Pure Storage pioneered a new approach to storage acquisitions, maintenance and service (M&S): Forever Flash.  We created Forever Flash because we wanted to help customers get off of the expensive and disruptive 3-year tech refresh and forklift migration cycle – and instead to love their storage. Over the past 9 months, Forever Flash has sparked massive, positive change in the storage industry and customers are benefiting. EMC announced a 7-year flash replacement and 7-year flat maintenance guarantee under their XpectMore program (but only for XtremIO arrays). And HP announced a 5-year warranty for SSD wear replacement. We…
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Happy Fifth Pure Storage!

This month we’re celebrating Pure Storage’s 5th birthday. Back in 2009, Pure was founded to lead the industry transition from mechanical to solid-state storage, and do so by delivering storage that customers love. We have made remarkable progress in that mission over our first five years: With our enterprise customers, we are now consummating 7 and 8 figure deals for multiple PB storage platforms for their next-generation cloud data centers; But yet we also offer a sub $100K array that makes all-flash storage accessible to nearly any company and any use case (including smaller VDI deployments and remote & branch…
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Gartner Weighs in on All Flash Arrays, Pure Named to the Leaders Quadrant

Gartner MQ SSA

There’s no question that the inaugural Gartner Magic Quadrant for Solid-State Arrays (you can download a full copy here) is a watershed moment for the flash storage market. A great deal of innovation and hard work by Pure and our competitors went into creating this category, but of course it would have gone for naught if customers and partners hadn’t been prepared to bet on the technology early on. So it’s best to start with our sincere thanks—we are hugely grateful to those early customers and partners of Pure that were prepared to embrace new thinking and a new architecture…
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Recent Posts

Introducing the New Forever Flash: The Best Business Model in Storage Gets Even Better (Part 2)

BS-Is

In Part 1 of this blog, we explored our vision for perpetual storage and specifically how the new Forever Flash enables that vision with its three pillars: Flat & Fair, Free Every Three, and Forever Maintenance. Now let’s explore what Forever Flash means for the business in financial terms – and how we stack up…
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Introducing the New Forever Flash: The Best Business Model in Storage Gets Even Better (Part 1)

ForeverFlashNewChart2

In early 2014, Pure Storage pioneered a new approach to storage acquisitions, maintenance and service (M&S): Forever Flash.  We created Forever Flash because we wanted to help customers get off of the expensive and disruptive 3-year tech refresh and forklift migration cycle – and instead to love their storage. Over the past 9 months, Forever…
Read More…