Purity Is Built for Cloud Era Flash

Purity Operating Environment is the software that powers every Pure all-flash array.

Software That’s Generations Ahead

Purity delivers comprehensive, Tier 1 data services to all workloads – even as it provides global flash management to your arrays. Moreover, Purity ensures consistent low latency, zero-configuration QoS, and non-disruptive “everything” – it’s resilience means full performance through array maintenance and failures. Need more proof of it’s power? Purity’s industry-leading data reduction is typically 2x better than the competition.

Purity now speaks flash fluently

What if storage software could talk directly to raw flash? With DirectFlash, now Purity can. Purity interfaces directly with flash media via PCIe/NVMe, providing global flash management, I/O scheduling and optimization, and end-to-end garbage collection. In effect, we’ve eliminated the performance challenges inherent in a “black box” SSD – by redefining the SSD. DirectFlash means faster, more efficient storage from the same raw flash!

Purity//Reduce: Unbeatable Data Reduction

Purity delivers the industry’s most granular and comprehensive data reduction – typically 2x better than the competition. And unlike other vendors, it’s built-in, always on, and requires no tuning. You’ll buy less storage now, and less storage in the future!

: 1 Average Data Reduction Rate (Deduplication and Compression Only)
: 1 AVERAGE TOTAL REDUCTION RATE (Deduplication, Compression and Thin Provisioning)

Purity//Assure: Goodbye DOWNTIME

With proven 99.9999% availability, Purity keeps your data and applications safe, secure, and available at all times – without performance loss. Say goodbye to maintenance windows and hello to your weekends!

Data within FlashArray is continuously protected with FIPS 140-2 validated AES-256 data-at-rest encryption and is the only all all flash array to achieve NIAP / Common Criteria Certification. Additionally, Pure's Rapid Data Lock, a smart card-based instant locking protects against emergency data center breaches.


Purity//Protect: Recovery Instantly from anywhere

Purity delivers space-efficient disaster recovery and protection – both locally and globally. Snapshots and replication are built-in, data reduction-aware, and a snap to set up. Get protected within minutes with complete policy-based automation.


We believe in open platforms. Purity’s available cloud connections, integrations, and REST APIs ensure that our cloud era flash will integrate with what matters in your data center. VMware vCenter, vRealize, Openstack, and many more. Best of all, Purity’s simplicity means that FlashArray and FlashBlade are fully automatable.

“Our most important clinical systems now run on Pure Storage.”
John Pearce, Enterprise Architect
Riverview Hospital
“We can do an upgrade with no downtime in a production setting – that’s phenomenal.”
Chris Dean, Director
Judson ISD
“Flash is the only thing that can handle this much data this fast.”
Richard Wong, Director
Fremont Bank

The Backbone of FlashArray

A next-generation AFA like FlashArray//X would not be possible without the breakthrough performance and resiliency of Purity for FlashArray. The microsecond latency, unprecedented density, and GBs of bandwidth //X offers are a direct result of it’s software-defined architecture.

Driving FlashBlade Scale

FlashBlade features an elastic scale-out design capable of handling billions of files and objects. Storage services at every layer are themselves elastic and scale-out thanks to the distributed transaction consistency of Purity for FlashBlade. As with //X, Purity provides global flash management and effortless scale: simply adding additional blades grows system capacity and performance, instantly.

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