Pure Transformation

Transform Your Business

Achieve results previously unimaginable.

Faster | Smarter | More Innovative

Transform IT

Enable enterprise cloud storage while reducing the cost of IT.

Lower-Costs | Drive Simplicity | Run IT as a Cloud

How We Do It

Pure Storage is doing Flash Storage Technology differently.

Technology Innovation | Evergreen Storage | Best Customer Experience

Transform Your Business

Achieve results previously unimaginable.


Faster applications mean higher revenue and productivity.


Real-time analytic insights. Drive customer intimacy and loyalty.

More Innovative

Create new, differentiated customer experiences that others simply can’t.

A 500% database performance improvement allows Shutterfly to deliver a consistent experience during their busiest traffic periods.

50% faster data analytics allows Legacy Reserves to place faster and more accurate oil acquisition bids.

<1ms latency response time allows Lamar Advertising to deploy digital billboards with a richer media experience than possible before.

Transform IT

Run IT as a cloud while improving efficiency and agility.

Reduced Costs

Reduce storage spend AND make server and application investments more productive.

Drive Simplicity

Reduce the complexity of storage to make IT more agile.

Run IT as a Cloud

Pure Storage helps bring all applications under the virtualization umbrella and accelerates your journey to the cloud.

Investec consolidated floor space by 80% and experienced data reduction of 5.4-to-1 across all of IT.

Securities America expects a savings of $600,000 over three years by consolidating on Pure Storage.

Afrihost reduces IT service provisioning from hours to seconds on Pure Storage, driving savings and satisfaction.

Free your Business with All Flash

Are you asking yourself “How Much Flash Storage Do I Need?” See for yourself how Pure Storage can reduce your TCO.

TCO Inputs
TCO Inputs

Which use case best represents your environment?

How many terabytes do you need?


At what rate does your storage grow?


This Tool calculates TCO over a six-year period.

Choose either rack units or power/cooling as the basis for operating costs:

Average cost per KWh

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Average rack unit cost

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Average annual storage administrator cost

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Flash Array


Want the breakdown of savings?

Download Your Full Report

Less than Disk


Savings vs. Disk

  Disk FlashArray Delta
Effective Capacity (TB) Year 1
Effective Capacity (TB) Year 6
Average Capacity
Total Solution Costs (CapEx and OpEx)
Maintenance+ Support (Years 4 and 5)
Annual Power + Cooling Costs
Rack Unit Costs
Multipathing Software Licenses and
Associated Maintenance*
Snapshot and Cloning Software*
Replication Software Licenses and
Associated Maintenance*
Storage Management Full Time Employee Costs
Total 3 Year TCO


Download your full personalized
Pure Storage TCO report.

Find out more on how these cost savings are achieved

How We Do It

Leading Innovation, Evergreen Storage, and the Best Customer Experience.

Leading Innovation

A series of all-flash array firsts and over 300 patent innovations have led to sustained differentiation and broad industry recognition.

Evergreen Storage

Pure Storage is fresh and modern today—and will be for the next decade. Without forklift upgrades or planned downtime.

Learn More about Evergreen Storage ›

Best Customer Experience

Pure Storage takes the work out of storage ownership – and delivers unprecedented customer satisfaction.

We believed that we could change the entire storage ownership experience, so we brought together simple but powerful hardware, SaaS-based management and support, and the most proactive people and partners in the business.

The result? Customer satisfaction scores that are unheard of.

The Love Your Storage™ Guarantee

Do you love your existing storage?

We don’t just build flash storage, we build enterprise storage that everyone will love. If you don’t, return it for a full refund. It’s the broadest guarantee in the storage industry.

Learn More about Love Your Storage Guarantee ›


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