Pure Storage Adds New Australian Distributor to P3 Program

Dicker Data to support growing demand in Australia for Pure Storage’s flash arrays, and converged infrastructure solution with Cisco


Sydney, Australia – May 25, 2017Pure Storage (NYSE: PSTG), the market’s leading independent all-flash data platform vendor for the cloud era, today appointed Dicker Data as its newest distributor to support the growing demand for all-flash storage solutions in Australia.

A leading distributor and recruiter of channel partners, Dicker Data is also Cisco’s largest distributor in Australia. Under the Pure Partner Program (P3), Dicker Data will not only provide its extensive partner network with access to Pure Storage’s data platform, but also accelerate the adoption of FlashStack™, the company’s converged infrastructure solution with Cisco. 

“Dicker Data is a standout distributor with extensive experience and an excellent reputation across Australia. They are an obvious choice for when it came to partnering a new distributor to support our growth across the region,” said Dino Soepono, Director Channels and Alliances, Pure Storage Asia Pacific and Japan.

“Pure Storage is a 100 percent channel focused company, so our partners are critical to our success and in reaching new customers. Dicker Data’s work with Cisco is particularly important to us, as we continue to grow our FlashStack business.”

The FlashStack solution combines the latest in compute, network, and storage hardware into a single, integrated architecture, speeding time to deployment, lowering overall IT costs, and reducing deployment risk. The solution, comprising Cisco Unified Computing System™ (Cisco UCS) and Pure Storage, is a modular and scalable platform.

David Dicker, Chairman and CEO, Dicker Data, said, “We’re pleased to welcome Pure Storage into our vendor line up. The alliance between Cisco and Pure Storage is one of the key drivers behind this move as we look to proactively position their products into our extensive Cisco partner base. This strategy will assist us to scale quickly and gain access to incremental revenue that we may not have otherwise captured.”

Mike Sakalas, Regional Vice President, Pure Storage Australia and New Zealand, said, “We’ve reached an inflection point where more enterprises now recognise the business benefits of accelerating new data-intensive applications and mining meaningful insights from their customer data. We will continue to invest in quality relationships with our distributors and technology partners in order to scale and deliver the experience and performance our customers deserve.”

The Pure Partner Program (P3) provides partners with the benefits, tools, training and support they need to be successful, which includes: a best-in-class incentive framework; a demo purchase program featuring significant discounts on products differentiated by partner tier; a fully automated partner marketing platform; and pre-built co-branded demand generation campaigns; an executive sponsor and more.

About Pure Storage

Pure Storage (NYSE:PSTG) helps companies push the boundaries of what’s possible. Pure's end-to-end data platform - including FlashArray, FlashBlade and our converged offering with Cisco, FlashStack – is powered by innovative software that’s cloud-connected for management from anywhere on a mobile device and supported by the Evergreen business model. The company’s all-flash based technology, combined with its customer-friendly business model, drives business and IT transformation with solutions that are effortless, efficient and evergreen. With Pure's industry leading Satmetrix-certified NPS score of 83.5, Pure customers are some of the happiest in the world, and include organizations of all sizes, across an ever-expanding range of industries.

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