Reliable Storage is Vital for a World-Class Gaming Platform

Brother Commercial Case Study


BoyleSports is Ireland’s most successful independent bookmaker, operating across 250 stores, in addition to hosting a digital platform. Offering everything from real-time sports betting to poker, casino games, bingo, and more; data-centric IT and a customer first mind set lie at the heart of its operation.


  • Existing storage was nearing capacity ahead of plan due to rapid business growth.
  • Upgrading the legacy storage was a step upgrade and thus potentially expensive.
  • Needed resilient infrastructure that could respond to peaks in demand during busy betting periods, such as the Grand National.

Use Case:

  • Virtual Server Infrastructure (VSI) – VMware vSphere, Oracle

Business Transformation:

The simplicity of Pure Storage FlashArray™ has streamlined data management for BoyleSport’s IT team and delivers the high performance and agility required within their industry.

IT Transformation:

  • Pure Storage delivers speed, performance and data reduction in a consolidated environment.
  • BoyleSports migrated old legacy and customer-facing platforms into one infrastructure, simplifying data management for employees.
  • FlashArray delivers improved data de-duplication rate of 3:1.
  • The Pure Evergreen™ Storage program allows infrastructure to be upgraded and modernised as needed, without incurring additional costs.

“The solution delivered exactly what Pure Storage said it would, giving us excellent de-dupe and resilient storage, we can rely on for the future.”

Sean Convery, CTO

Get Started in 3 Simple Steps

1. Review your requirements

Start now by connecting with our experts to assess your storage needs.

2. Take a Test Drive

See how Pure works with quick setup of an online test environment.

3. Migrate to Pure

Partner with the right team to start driving down your Total Cost of Ownership (TCO).