THE DISRUPTION CONTINUES

Pure’s innovative approach is driving business transformation across industries – and displacing the competition. Again and again, organizations are embracing Pure Data-Centric Architecture to meet their IT challenges.

Why Companies Choose Pure Storage

Financial Services    |    Healthcare    |    SaaS    |    Technology

Financial Services

Massive TCO savings vs. HPE and EMC

Industry: A Financial Services Customer
Use Case:
  Oracle; Citrix XenDesktop
Competition:
 HPE, EMC

CUSTOMER SOLUTION HIGHLIGHTS

Pure’s value proposition aligns well with the customers strategy and goals: to transform its operating model to achieve higher efficiency, reduced complexity, better resilience and resolvability. Pure will enable a new hosted internal offering (consolidated from VMAX and Exadata) which will allow an improved six-tier SLA model to the customer business units, standardized on a single platform - Pure. Superior data reduction (6-10:1) plus Evergreen Storage™ results in a TCO savings of 120 million USD over several years, with the addition of lowered risk, increased performance (8x vs VMAX), and improved agility for critical business systems underpinned by Oracle.

Not to mention 75% datacenter space reduction and reduced Oracle licensing. Pure also enables the collapsing of Dev/Test environments (a quarter of the data footprint), providing even higher levels of data reduction.

More productive brokers and financial advisors with the move off EMC

Industry: A Financial Services Customer
Use Case:
  VMware vSphere; VMware View
Competition:
 HPE, EMC

CUSTOMER SOLUTION HIGHLIGHTS

Financial advisors and brokers are the lifeblood of this financial institution, so anything that makes them more productive is a strategic investment. That was the purpose of a VDI initiative the company started but could never complete because the incumbent storage environment failed to perform on multiple occasion.

A months-long evaluation of XtremIO and Pure resulted in a decision to go with Pure. On a performance basis, Pure was equal on writes but outperformed on reads. High-availability and NDU testing were overwhelmingly in Pure’s favor.

The company is on a multi-year campaign to lower operating costs and is looking forward to significant cost savings with Pure, compared to the annual maintenance bill they receive from Dell/EMC. Ease of management was also a key requirement. The installation of Pure for the PoC took less than an hour compared to days for XtremIO. Performance was key to solving the VDI problem, and we over-delivered on every expectation: average data-reduction rates of 10:1; sub-millisecond latencies; amazing ease of use; transparent upgrades; and solid replication.

FlashBlade™ and FlashArray chosen over public cloud

Industry: A Financial Services Customer
Use Case:
  Analytics; SQL Server, Oracle; VMware vSphere; Citrix XenDesktop
Competition:
AWS, EMC

CUSTOMER SOLUTION HIGHLIGHTS

This happy customer has expanded their FlashArray portfolio and also selected FlashBlade™ as their data platform for logs reporting & analytics as well as monitoring security in their trading systems. They currently use the logs for reactive troubleshooting with a vision to build a platform to run real-time analytics for root-cause correlation.

The customer had considered transitioning their log-archiving storage to Amazon Web Services (AWS) cloud. They have high logging needs as they write several TB of messages a day between systems. They evaluated Splunk running in AWS. Their TCO analysis on AWS revealed a cost of several million dollars a year for a license of several TB of data a day, which assumed no growth. They did not want an unpredictable cost model and they found that a FlashBlade architecture was several hundred thousand dollars per year vs. several million dollars a year in the cloud.

With Pure FlashBlade the customer now has a predictable scalable cost model that, on this occasion, is better for them than a public cloud cost model.  The customer also decided it is simpler to manage on-premise storage than it is to manage the public cloud. The scale-out design allows the customer to easily scale to meet storage requirements as they expect significant growth. The customer also now has the ability to trade in blades for larger sizes in the future and drive down the cost curve.

The customer accelerated database performance 10x over existing VMAX storage

Industry: A Financial Services Customer
Use Case:
  VMware vSphere; Hyper-V; Oracle
Competition:
 HPE, EMC, IBM

CUSTOMER SOLUTION HIGHLIGHTS

Pure’s ability to enhance Oracle performance and reduce latency is a major benefit to this company. With Pure, the customer accelerated database performance 10x over existing legacy VMAX storage, which will add significant value to data analytics, facilitating larger data sets and higher-quality business knowledge and insights.

The key operational benefit was simplicity. For example, it took one hour to configure Pure for a POC, compared to several days for a HPE/3Par solution. The bank also saw value in Evergreen Storage™, with no more migrations required and extended/simplified lifecycle management.

This customer selected Pure, ending a decade long run of EMC as the exclusive storage provider for the them. Compared to VMAX, the bank has halved its overall annual storage budget since moving to Pure, and time to deployment was one-quarter of the time. They have tripled storage capacity with Pure over the last several years, with no need to increase headcount. Today they have over 50 arrays including FlashArray//X.

We’re Leading the All-Flash Revolution

We’re market leaders because we’re constantly innovating, and delivering that innovation to you. Don’t take our word for it – read the Gartner Magic Quadrant report.

Healthcare

Improved experience for doctors, nurses and staff

 

Industry: Healthcare Customer
Use Case:
  VMware vSphere; Allscripts, Microsoft SQL Server, Oracle
Competition:
 EMC

CUSTOMER SOLUTION HIGHLIGHTS

We are the storage standard at this hospital and all new projects are built on Pure. This includes their most critical applications (EHR, billing, core databases). We have proven our business model time and again. The customer achieved a 10x improvement in its critical Allscripts EHR nightly reporting time, which previously on the legacy solution took 12 hours, could only be run at night, and failed 50% of the time. With Pure, this report can now be run multiple times during the day and provides real-time data to C-level executives about key hospital statistics.

With these transformative results and a TCO lower than disk, all new applications and projects are going on Pure. One Pure array is used for a health IT platform from Microsoft designed to provide healthcare professionals with real-time clinical, administrative and financial information about patients in a single view. Pure is used by the analytics team to run this intelligence. Managing several petabytes on Pure with a handful of people allows the customer to focus on high value applications and not storage. In every monthly review we have with the customer, we leverage Pure1® to forecast performance and capacity to help them get ahead of the procurement curve.

Evergreen Storage™ is a game changer. Business owners at the customer never complain about storage performance anymore. Highlights of the relationship include 100% uptime during dozens of architectural, controller and firmware upgrades spanning several years.

Critically important financial and business applications gets high performing, scalable storage

Industry: A Healthcare Customer
Use Case:
  Exchange, SQL Server, EMR, Oracle, SAS Citrix XenDesktop; VMware vSphere
Competition:
 IBM, EMC

CUSTOMER SOLUTION HIGHLIGHTS

In a relationship covering more than three years, the customer has grown its use of Pure to the point they now have over 6 petabytes of data on Pure. The initial use case was VDI, where we delivered 13:1 data reduction, consistent sub millisecond latencies, significant savings on power and cooling, and totally non-disruptive operations.

When one of their applications was moved to Pure, 1.5x more orders were processed per hour, thanks to storage performance that was as much as 12x higher than legacy spinning disk. Later, key financial applications -- SAS analytics and Oracle financials -- were moved onto Pure, with throughput increasing as much as 10x, and claims run time improved by 2-3x.

Switch from EMC to Pure results in six-figure savings in operating costs

Industry: A Healthcare Customer
Use Case:
  Oracle, SQL, vSphere, Exchange
Competition:
 EMC

CUSTOMER SOLUTION HIGHLIGHTS

The original deal was replacing this customers disaster recovery VMAX solution and then expanded to remove the

production VMAX. After the second deal was finalized the IT manager stated: “This is the first time our CIO has mentioned infrastructure in his executive presentation.”

The company faced huge annual costs for maintenance and headcount associated with managing its legacy VMAX systems. These legacy annual costs forced the customer to look at expediting the migration to a full Pure environment. With Pure, they are averaging 4:1 data reduction across all systems. Extensively leveraging Purity Assure for all local application protection and cloning for recovery and development use cases. Pure snapshots provide much better RPO and first line of defense in backup and restore use cases.

Improved application performance for doctors and software developers by moving off Dell

Industry: A Healthcare Customer
Use Case:
  PostgreSQL, EMR - Allscripts
Competition:
 Dell

CUSTOMER SOLUTION HIGHLIGHTS

In early 2015, this customer was planning a consolidation of its data centers and needed additional capacity to make the move work. After seeing our //M series launch, they were sold on the prospect of gaining an additional 20TB of raw storage while shrinking space demands by one RU.

Data center moves are complicated, and the operational simplicity of Pure made the decision easy versus extending maintenance for its existing legacy Compellent array. Pure was instrumental in the success of the data center consolidation with a //M50, so the customer decided to upgrade their FA-420 to an //M as well. With that upgrade, all production applications moved to Pure. Consolidating all workloads onto Pure netted a positive ROI versus staying with legacy Compellent and paying maintenance for two more years. Elimination of Compellent will enable the customer to reduce cage rentals by two full racks.

Pure’s consistent performance has enabled the physicians’ network to continue to scale without performance bottlenecks. All-flash performance for its test/development environment will speed development and using replication between arrays will put new releases into production much faster. The IT team has been thoroughly impressed with the //M50 performance and has noticed that it has smoothed out their workload performance to a virtual flat line of sub millisecond latencies even during peak times. With test/dev moving to //M as well, they hope to see the same performance improvements there.

The Game Changers

What’s made us a 2017 IDC MarketScape leader?
A strategy for the future.

A single //M70 136TB replaced seven NetApp arrays

Industry: A SaaS Customer
Use Case:
  Oracle, Microsoft SQL Server
Competition:
 NetApp, AWS, EMC

CUSTOMER SOLUTION HIGHLIGHTS

Pure’s business with this customer involves software-as-a-service (SaaS) applications. Pure supports this customers most important online offering. Pure’s superior performance impacts the satisfaction level of tens of thousands of customers. Although the customer is a major user of AWS, it found that AWS was not a great fit for its database needs. Pure delivered a simple, fast and successful transition from AWS to a private cloud, which in turn led to greater-than expected growth for the online offering due to markedly improved customer experience.

Legacy NetApp installs took days; Pure took hours – a significant differentiator for Pure at the scale on which the customer operates. Time-consuming provisioning and troubleshooting for legacy NetApp turned into a set-it-and-forget with Pure. A single //M70 136TB replaced seven legacy NetApp arrays, freeing up three floor tiles in the customers data center. On Pure, configuration times per machine have dropped from 45 minutes on legacy to 50 seconds on Pure; validation times per machine have gone from 15 minutes on legacy to 36 seconds on Pure; and end-to-end app deployment time has fallen from 48 hours on legacy to 3.5 minutes on Pure.

Pure provides high availability, 99.99998+% (almost 7 nines), for this customer including proactive support

Industry: A SaaS Customer
Use Case:
  EHR, VMware vSphere
Competition:
 EMC, NetApp, Hitachi, Kaminario

CUSTOMER SOLUTION HIGHLIGHTS

This customer requires predictable costs without massive capital spikes, so Evergreen Storage™ is perfect for them. We provide consistent cost with no capital spikes to repurchase arrays, software or capacity. In contrast, chronic legacy storage refreshes hurts the business model for application service providers such as them. Evergreen provides a predictable financial model and our simplicity keeps management expenses low, which enables the customer to meet its business objectives: reduce internal costs; increase margin; and reduce price to the end customer.

Pure’s VMWare Orchestration plugin is a critical component to making the customers environment easy to manage by allowing them to create profiles to spin up new customers. The customer can dedicate resources to strategic initiatives instead administering storage.

Pure provides high availability, 99.99998+%, for this customer including proactive support. A lean IT staff places huge value in simple, automated and predictable storage. The customer can quickly analyze huge swaths of infrastructure data, enabling them to identify/resolve system performance, security and availability issues.

SaaS provider standardizes on Pure

Industry: A SaaS Customer
Use Case:
  Postgres
Competition:
 NetApp, EMC

CUSTOMER SOLUTION HIGHLIGHTS

This global payment company processes over a hundred billion USD annually for its customers.  They have a very demanding environment and are a very satisfied Pure customer who has made Pure the standard in all its global data centers. With over a dozen FlashArray//M’s housing several petabytes of storage they appreciate Pure’s data-reduction capabilities, along with Pure’s industry leading performance.

Recently purchased Pure arrays allow them to test their environment for new customers and ensure they have the best performance. With its sub millisecond latencies, Pure allows the customer to transact more payments and support its hyper-growth.

High throughput, multiple concurrent backup streams and faster recovery with FlashBlade

Industry: A SaaS Customer
Use Case:
  Business Applications, Backup
Competition:
 NetApp

CUSTOMER SOLUTION HIGHLIGHTS

This company is a highly satisfied FlashStack™ customer that has adopted FlashBlade™. They wanted an all-flash data center infrastructure and selected FlashBlade for rapid restore in part for its performance, footprint and reduced OPEX. The customer likes the high throughput, multiple concurrent backup streams and faster recovery times that FlashBlade provides.

FlashBlade is enabling the customer to be more operationally efficient by reducing footprint and energy costs. With FlashBlade, the customer can fit additional end-customers into the same rack space. The capacity scaling option of having access up to 100TB blades or greater is also very appealing.

Simplicity is a major initiative for infrastructure management and FlashBlade requires little administration. This frees their admin teams to work on proof of concept and scope solutions for prospective new customers, which are a much higher priority.

Technology

50% performance increase over their legacy NetApp and EMC Isilon with Pure FlashBlade™ and FlashArray

Industry: A Technology Customer
Use Case:
  SQL Server, Oracle; VMware vSphere
Competition:
 NetApp, Isilon

CUSTOMER SOLUTION HIGHLIGHTS

This customer has been a longtime FlashArray customer for various use cases, including database, VMware and Perforce. They get 5.4:1 data reduction rates and scale to a petabyte on Pure in their global data centers.

The company is using FlashBlade for multiple use cases, including software development, regression testing and Electronic Design Automation (EDA). They have reduced rack space and power/cooling savings by 45% as well as reduced time spent managing their storage. They were also able to have significant cost savings due to the Evergreen™ Storage model.

They love Pure for its performance, throughput and support. They have seen greater than 50% performance increase over their legacy NetApp and EMC Isilon, which improves time to market for product development by half.

Investing in the future with modern NMVe Infrastructure

Industry: A Technology Customer
Use Case:
  Postgres SQL, SQL Server, Oracle MySQL
Competition:
 NetApp

CUSTOMER SOLUTION HIGHLIGHTS

This customer initially bought several FlashArray//M70s for an advertising reporting environment and centralized storage solution replacing legacy NetApp and then expanded with more Pure. Latency has been sub-millisecond and together with best-in-class data reduction are the main differentiators.

After testing it for a database backup project, the customer decided to purchase a system for testing purposes. They have tested every technology in the market and concluded that FlashArray//X was the best technology for them.

Going forward, every database will be on //X. Superior data reduction in production made the customer decide to further invest in additional capacity and move more onto the units. Having a system for testing allows the customer to provide valuable information within for the organization. Ease of use in combination with scalability are key for the customers data-center operations team.

Global technology company selects NVMe for business transformation initiative

Industry: A Technology Customer
Use Case:
  SQL, NoSQL, Oracle; VMware View; OpenStack, VMware vSphere
Competition:
 EMC, HPE, IBM

CUSTOMER SOLUTION HIGHLIGHTS

This customer is going through a business transformation in how it works with its global customers. The company desires to become more agile and competitive, while significantly lowering costs. Part of the transformation involves offering cloud-like agility in its own data centers.

The customers experience with Pure has been stellar – with hundreds of Pure Storage arrays acquired without an outage. Pure is developing an excellent reputation for delivering a reliable, simple, great-performing array throughout the company business units.

Pure allows on-demand expansion capability without interruption of the end-user experience. Workloads are benefiting from low latency and instant snapshots. Critical applications for activating or deactivating customers are also benefiting. Superior data reduction, better time to market and reliability have positioned Pure to compete against XtremIO, IBM and Solidfire in other areas of the business.

FlashBlade for EDA beats out Isilon and NetApp

Industry: A Technology Customer
Use Case:
  Technical Computing-Software Development
Competition:
 NetApp, Isilon

CUSTOMER SOLUTION HIGHLIGHTS

This customer uses FlashBlade™ for Electronic Design Automation (EDA). Pure was competing with EMC Isilon to replace the incumbent NetApp system. The primary reasons for selecting FlashBlade were its performance and small footprint.

In terms of footprint, FlashBlade uses a single 15-blade 4RU chassis as opposed to nearly 30 Isilon nodes for the same workflow. FlashBlade does not have the same limitations as the competition with respect to the number of concurrent client connections at a given time.

The customers team loves using the ’FastRemove’ feature to delete entire directories during regression testing, which saves the developers time. FastRemove is hard to perform on other NAS platforms and is 60 times faster on Pure than on the legacy storage provider.

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Contact us for the opportunity to speak with a Pure customer. Hear more about their experiences with Pure and how they turned their data into intelligence and advantage with the simplicity, power, and agility of Pure Data-Centric Architecture.