IDC: Pure Storage Introduces a New Technology Upgrade Model with Evergreen Storage

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This IDC White Paper assesses Pure Storage's Evergreen Storage concept, reviewing both existing approaches and this new approach in terms of their impacts on customers and their business and financial implications.

In 2015, Pure Storage challenged customer preconceptions about the enterprise storage upgrade cycle with their Forever Flash business model, which combines with their technology architecture to create what they refer to as Evergreen Storage.

Now purchasers of enterprise storage can avoid dealing with an upgrade cycle that is expensive, disruptive, inherently risky, time-consuming and occurs roughly every 3-5 years.