Modern Data Protection Total Cost of Ownership (TCO) Calculator

See what you’re missing. Compare Pure FlashBlade™ and ObjectEngine™ systems to a popular disk-based, purpose-built backup appliance (PBBA).

Adjust the sliders to get your 5-year estimates on total savings as well as breakdowns for support, power and cooling, and rack unit savings.

Total Estimated Savings Over 5 Years

PBBA Solution Cost $5,540,050
Pure All Flash
Solution Costs $1,802,695
Total return on investment over 5 years

Annual Growth Rate

Percentage of incremental data you expect to add to the initial data in your production systems over the course of a year.

Cost of Downtime


Hourly cost of revenue loss to your organization due to data inaccessibility resulting from poor data-recovery performance.

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This tool was developed by our experts in association with a third-party analyst firm, and is based on publicly available pricing as well as primary and secondary research in the U.S. and Canada. Actual savings may vary from the calculated estimates and will depend on circumstances not captured by this tool. Pure Storage makes no guarantee or warranty, express or implied, that actual savings will be comparable to calculated estimates.


84.87% Estimated

Savings estimate represents the percentage difference between support costs for a Pure Storage solution and those for a major disk-based PBBA vendor software and hardware solution.

Power & Cooling


Estimated Savings

Savings estimate represents the percentage difference between the power and cooling costs for a Pure Storage solution and comparable costs for a major vendor’s disk-based PBBA solution.

Rack Unit Cost

96.10% Estimated

Rack-unit savings is estimated as the difference in data-center floor space required by Pure Storage hardware compared to a major disk-based PBBA vendor solution.

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Partner with the right team to start driving down your Total Cost of Ownership (TCO).