Pure Storage Continues Growth in EMEA with Customer Wins in Finance, Technology and Retail

Driving Transformative Innovation with the Power of Data-Driven Technologies

14th March 2018, London, UK - Pure Storage, the market’s leading independent all-flash data platform vendor, today announced significant momentum across its growing EMEA customer base – including wins from Grant Thornton, UnternehmerTUM, Banca Popolare di Sondrio, and Picard.

Recently named a leader in the IDC MarketScape Worldwide All-Flash Array 2017 Vendor Assessment, growth has been driven by demand for Pure’s dynamic and forward looking strategies in NVMe, cloud-based predictive analytics, customer experience, and technology refresh. In an era where data is a critical asset, the cutting-edge technology behind Pure’s FlashBladeTM, which is purpose built for modern analytics, and its flagship FlashArray, is enabling customers to use their data to generate actionable intelligence and improve their businesses.

Pure has helped enterprises across the region lay the groundwork for transformative innovation based on new data-driven technologies such as artificial intelligence (AI) and machine learning (ML). These disruptive technologies need to be supported by rock-solid infrastructure, to ensure data agility, speed & efficiency, and ultimately, business success. Pure has been an obvious choice for many.

James Petter, VP EMEA, Pure Storage comments: “It’s been an amazing twelve months for Pure Storage. We surpassed $1 billion in annual revenue just eight years after the founding of the company, as fast as any other enterprise technology company in history. We also recently reported our first-ever quarter of non-GAAP profitability. This has been driven by some incredible customer wins – from sport and healthcare to finance and government. We continue to be absolutely focused on helping those customers put their data to work in the most dynamic, innovative and effective ways possible.”

In addition to growing the EMEA customer base, Pure also continued to grow its highly regarded partnership programme in 2017. Most notably it signed a pan-EMEA partnership with PNY Technologies, EMEA distributor of NVIDIA Enterprise Products, pushing the boundaries of data-driven AI even further for customers and marking a shift in what’s possible in terms of speed, power and innovation.

“Our partnership with Pure Storage got off to a great start last year. By combining Pure Storage FlashBlade with NVIDIA’s AI supercomputing platform it’s enabling us to provide customers with a best-in-class combination to power their AI, machine learning and modern-analytics workloads,” commented Jérôme Bélan, EMEA CEO at PNY Technologies.

“In the last 12 months, Pure Storage has continued to cement its position as an innovator in data storage. The developments it has made in its product portfolio highlights the company’s continued dedication to help customers to innovate and deliver competitive advantage. We’re looking forward to seeing next updates from the company, especially in emerging areas such as artificial intelligence and machine learning.” - Roy Illsley, Principal Analyst, Cloud Computing, Management and Strategy, and Virtualization at Ovum.

A selection of recent customer wins from across the region include those from finance, technology and retail:

Grant Thornton, Ireland’s fastest growing professional services firm, uses Pure Storage FlashArray to support its award-winning business and financial services.

“After doing a market comparison we found that nothing could compare with Pure Storage in terms of technical performance. We’re now finding that the simplicity of the arrays not only means reduced management time, but it enhances the user experience by making sure our IT operation is absolutely seamless.” – Sean Walsh, Senior System Administrator at Grant Thornton Ireland.

UnternehmerTUM is one of the largest innovation and entrepreneurship centres in Europe, supporting founders and start-ups from their initial idea all the way to IPO. The German non-profit has joined forces with a number of leading public sector, industry and tech players for the appliedAI initiative, which is supported by Pure Storage FlashBlade and NVIDIA.

“The appliedAI initiative is all about accelerating start-ups and the adoption of AI in industry as well as society. Our aim is to democratise AI by helping people understand the challenges, opportunities and best practices involved. A huge part of this is having the right technical infrastructure in place, which is why we have chosen Pure Storage and NVIDIA as technology partners. Pure Storage stands out in terms of technical excellence, especially when it comes to fast access to big data. By implementing Pure’s FlashBlade in combination with the NVIDIA DGX-1 deep learning platform, we know we will have one of the leading innovative solutions on the market to experiment with real-life AI and machine learning use cases.” – Alexander Waldmann, Operative Director appliedAI Initiative, UnternehmerTUM Projekt GmbH.

Picard, France’s leading frozen food retailer, chose Pure Storage FlashArray to accelerate business intelligence and improve the customer experience across its network of 920 stores.
“Thanks to Pure’s Evergreen Storage solution, we can completely upgrade our arrays without any disruption or downtime. In addition, we now benefit from a 4:1 reduction rate, which has eradicated the initial performance bottlenecks and boosted the performance of our applications by up to 80%. As a solution it is incredibly impressive.” – Ismaël Simoes, CTO at Picard.

Banca Popolare di Sondrio is the parent company of the Banca Popolare di Sondrio Banking Group and one of the leading credit institutions in northern Italy. Pure Storage FlashArrays help the company to manage its complex IT infrastructure, freeing up vital time and resources.

“Pure Storage has helped to simplify our technological infrastructure, making it easier for us to focus on maintaining business critical applications. The benefits have completely exceeded our expectations. Frankly, we don’t know of any other solutions on the market that can compete with those offered by Pure." – Piergiorgio Spagnolatti, IT Manager, Banca Popolare di Sondrio.

The Belgian company Reynaers Aluminium develops and sells high-quality, innovative and sustainable aluminum solutions, such as for windows and doors.

“The purchase of Pure Storage FlashArray with ActiveCluster functionality has resulted in huge time savings for us. The implementation took only five days without any downtime, which is crucial because we always have to be online. More importantly, thanks to migration to Pure Storage, storage management and maintenance now takes far less time than before. Now we have plenty of scope to focus on data management.” – Sascha De Cuyper, ICT Infrastructure Engineer at Reynaers Aluminium.


About Pure Storage

Pure Storage (NYSE:PSTG) helps customers build a better world with data. The Pure Storage Data Platform, powered by all-flash storage, offers a simpler, more effective, and more flexible solution for cloud infrastructure and data-rich applications like artificial intelligence, machine learning and big data analytics. With Satmetrix-certified NPS performance in the top 1% of B2B companies, Pure has an ever-expanding range of customers who are some of the happiest in the world.


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Pure Storage, the "P" Logo, and Evergreen Storage and FlashBlade are trademarks or registered trademarks of Pure Storage, Inc. All other trademarks or names referenced in this document are the property of their respective owners.    

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