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55:25 Webinar

Breaking Free from Storage Hardware Shackles: The History of Evergreen and Enterprise for All with Pure Storage!

Who knew that the best coffee break conversations would end up happening online? Each month, Pure's Coffee Break series invites experts in technology and business to chat about the themes driving today's IT agenda - much more 'podcast' than 'webinar'. This is no training session—it's a freewheeling conversation that's as fun as it is informative and the perfect way to break up your day. While we'll wander into Pure technology, our goal is to educate rather than sell.
This webinar first aired on November 18, 2021 | 11:00am PT | 2:00pm ET
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00:06
I think, I think we're live, Sam. What do you think? You know, II I, hey, you tell me I'm alive, I'm always alive. I'm ready to roll. That's for service. So this is gonna be fun. See the attendee list counting up. It feels like it's all right.
00:17
I think that's the Yeah, sounds good. Although I'll tell you what, I, I wasn't sure if I was still in the elevator or if I finally got where I needed to be. I feel like though if you um I know you've got the mic there at any given time that you're gonna have an insane number of sound effects go off from like when you walk by the pinball machine in the background and it's like try to suck you in,
00:39
you know, so we can do that. Hello Baltimore, Indiana. I love that. Toronto L A Saint Louis Voca this early. Make sure to put in where you're coming from. What you hope to hear about today. All that good stuff you're already doing it. So you know what?
00:54
But um I'm Andrew, this is Sam. We're here to banter a little bit. I gonna ban her for a while. Not just a little bit waiting to do that. This is gonna be fun and sympathy. I, I've got, um, for anyone wondering at home, this is a Pike's place. Uh, it's, it's still an espresso pot. So I'm being good with the Starbucks branding
01:14
and gift cards. I think you had something else there today. It was not quite a coffee day, Sam, but it wasn't quite every day. But you know what, I'm always kind of ready for my coffee day. One of these suckers, I do not have coffee today, but if it did it would probably be from Duncan. You know, I'm in the Midwest.
01:34
So in Pa, I saw some other people there. P A so I hope you're doing good Duncan. I'm, I'm thinking we've probably got some uh probably some Timmy Hortons out there. Uh There's only a few, but I'm not that far of a drive to some uh uh Tim East Toronto is not that far from where I am but uh uh yes, Timmy Hortons, although being on the road, Andrew, I miss the Caribou. I miss the uh uh the other coffees that you run
01:58
into every once in a while trying to, we have a couple of folks that are going to be joining us here and man, some of those zoom interfaces fun to get them promoted. We'll see if we can do it. Yeah, you, yeah, that's for sure. OK. I think uh Adrian a heads up if you can promote Zane and Sean, it's, uh, a little challenging and we'll get going in just a minute here.
02:20
Always have folks here in Tim Hortons. Yeah. Timmy's always good. Yeah. First thing I'll get when I cross the border. Hopefully we get to do that again soon, I think in San Francisco, man. Um, oh, this is awful. There was a spot that used to be not too far of a walk from when it was a previous company.
02:37
We're in downtown San Francisco. So many good coffee places out there too. So there are hard to mention all those, most of the two, 11 there that says love my head, Andrew. I think I'll just take that as a compliment that I'm not sure where it goes. But II, I usually love my head too except if II, I truly need a haircut this month and that's, that's gonna happen soon.
02:58
You know, I, I think I've got that over you, Sam, maybe you'll get some head compliments too when you grow up. I don't know. So maybe, yeah, I don't know. II I do have my, I got my orange. Uh I almost got a hat nearby. I do. So we are going here, folks are still streaming
03:15
in. We will give it just another second and then we will go ahead and get started. As you can see, we are here today to talk about breaking free from storage hardware. Shack holes. There we go. Lots of people jumping in there.
03:35
That's, that, that's awesome. I love where everybody's from. I think actually this is where I always make sure to, I didn't set this one to a loop so we'll get this. Let's go for that back in the elevator. Yeah. Yeah. Couldn't get out.
03:54
It's a, I don't know, Hotel California style. I feel like if I played that music I'd, I'd have some copyright challenges. So you know, iii I gotta be good that way. Cool. OK. I think, I think that's our cue, Sam. I'm gonna go ahead and start it. What queue? I missed it a thing or what was it?
04:11
I missed it. Quick pause just in case we choose to chop the recording. Hello, everybody and welcome. Welcome to this month's coffee break, which as you can see is breaking free from storage. Hardware shackles the history of Evergreen at Enterprise for all with pure storage on your host, Andre Miller joined this month by Sam Marini.
04:35
I think I said your name, right? You did Andrew. Thank you so much. Hopefully everybody's doing great. It's great to grab a cup of coffee with you, my friend. This is good and just because you're gonna see this a little bit later. But you know, hey, we said breaking free from
04:47
storage, hardware shackles. There's a visual there for you right now. Breaking the chains, break the limits of the legacy hardware architectures. That's what we're gonna talk about, the world changed as always a little bit of opening housekeeping. Although sometimes I know you're not supposed to do this because you decide in the 1st 15 seconds if you're going to stay around.
05:05
But hey, we want to make sure if you know, if you haven't gotten your gift card, it will actually come by no later than tomorrow. It's actually based on attending just because we have so many folks joining us every month, which is wonderful. Um If you are some of the people in this category, we love you, but you know that we can't send you stuff upset, double check your spam filter too.
05:22
Next month as this is a series, we're gonna be joined by a peer, uh principal technology strategist Kyle Keller um will be K I want you to call him that I can't call him KK. He goes back further peer than I do. And Sam, you and he shared some history back in uh all the way back to when he was a customer that was a long time ago.
05:43
So a little bit of there, you know what a storage management in the past? Why did it always make us sad? Where did the idea come from? Pure one and around simplicity and not having to install things. We even for the first time going to try a live demo as we get to the back end about common customer scenarios, you can actually help with about, you know,
05:58
not ever having to upload logs if you, when you're thinking about upgrading capacity and performance modeling on out new workloads, even visibility into a vmware level. But I think it's time for intros as you know, I'm Andrew Miller. I don't kinda introduce myself every month, but in this case, Sam and I actually we go back to these were used to show up and I would talk a little bit,
06:23
but you would talk more in a previous life. And, and, and there we talk about actually some of the common things we're gonna talk about about hardware software, things that weren't ever green in microcode. I think I want to turn over to you, Sam. I'm super glad that you're able to join me this month. Microcode. Microcode. Holy cow.
06:40
Yes, Twitter at Sam Marini. I'm out there occasionally uh a blogger over there at the pure storage blog site, blog dot pure storage dot com. Been doing this storage stuff for 30 years. Holy cow, a customer, a partner, one of the other guys and then here at pure for uh uh four years at this point, which is a while.
06:58
Um I'm a local sports team fanatic and that video down on the bottom was at NHL dot com for all you hockey fans out there. Hashtag because it's the cup that is always fun. Star Wars fan, Disney fan. In fact, I have a little blog on the side that I do for Disney stuff and just technology in general, whether it's old technology, like all that stuff behind me here or whether it's new
07:19
technology that we're gonna be talking about in a minute. Um, technology in general is really cool. It's fun. It's interesting. This is like, I think about the kind of like feeding. I've tried not to lose my technical soul over the years.
07:29
I think a little bit the same, like still having some enjoyment. We've gotta make it business relevant. But this can be fun stuff to dig into what's behind me. Not business relevant. I can convince you that. It is, I mean, 6 50 there's an arcade there. I mean uh in mountain view on Castro Street, it is business there is.
07:45
That's true. So we are here today to talk about breaking free from storage, hardware shackles. We're gonna start off as we always do with a little bit of uh you know, more kind of agnostic talk about the industry and then we're gonna dive into, you know, what peer has done in this space. You're probably used to an agenda. So, hey,
08:03
it's the same style as always, not too much starting off with mid-range storage, an origin story, you know, that maybe that goes a little bit of Star Wars or other stuff too musical comparisons because I think uh I think we might even see some super retro technology when we get to that section stateless. What does that mean? That's a great technical term. But say what?
08:22
Along with Evergreen too and of course, ending with it's all about the software, please please make sure to put questions in throughout use the chat. I love that. Folks are saying where they're from throwing things about, you know, everything across the board. This is hopefully a little bit more of a relaxed community feel.
08:37
Although of course, we've got a wonderful phenomenal sponsor in pure storage every month. And we do have folks that are here to help with Q and A, Sean and Zain. Thank you ahead of time. If you have questions, feel free to put them in the Q and A and we'll make sure to address them in the Q and A format, we'll take them live if we can,
08:52
we otherwise we've got folks standing by to answer. So to start off thinking about mid-range storage and kind of where it came from. I, I think there's even a little bit of here, Sam where it's even like, you know, what's the difference between midrange and, and enterprise and, and shouldn't we treat all data equally?
09:11
And that's absolutely the case, right. The whole concept of enterprise versus midrange is just dated. In fact, as you think about it, there was a point in time when we used to worry about enterprise versus mid-range servers and I don't think that comes to anybody's mind anymore. That's true. Right. It's the the democratization of that.
09:32
So where did the term mid-range come from? Right? The term midrange dates all the way back to the 19 sixties back when we had name frame and microcomputers. And in the middle, there was this evolution that went through deck alpha and some other platforms and it ended up X 86 and those X 86 P CS that we know and love today were awesome. In fact,
09:51
we connected them to networks. The networks got more and more complicated. They got complicated to the point where it made a lot of sense to come up with something called a storage area network. Right? Andrew. You remember these pictures? I think, I think I should say single initiator zoning here. That that's the newer version of those stuff.
10:07
But actually everything should be able to talk to everything, right? I mean, because we want to have storms across the network, maybe not you. But at that point, it was a storage area network. Let's consolidate that storage because it got out of hand and,
10:19
and back then when we started that consolidation is the first time we heard the term midrange storage. It was back in the 19 nineties. That's a long time ago, dude, we're talking 30 years ago. I might have been in college just, just saying, but, but, but even then it was a little bit compared to midrange was almost a definition compared to
10:41
something else though. Uh That's right. And, and the big question was why did those legacy storage providers need to come up with mid range? What it's because at the time back in the 19 nineties, they had these huge multi refrigerator size storage arrays, they had multiple buses back in cash running directly
11:01
back in directors. All of that was really expensive and it was all designed for one thing to mask the fact that a spinning bitch drive is slow and that's what it did. And they did a good job of that for those mainframe type systems. But there was no way they could sell this to a smaller customer.
11:21
So they had to come up with a different way. I'm pretty sure I'm, I'm, I'm not gonna ask you to say the rule of 17 or, or like I remember this, I remember this. Well, you had to balance the back end, you got zero through 16 different blocks back here and you need to make sure they add up to 17. So everything is separated as far as it could
11:37
be on the back end bus. So if there was a failure, it kept going anyway though, that's what things were complicated. But it worked back then right in the 19 nineties, you couldn't sell these things to a small customer. That's when midrange started. So what is mid-range storage and Andrew? It's kind of interesting.
11:56
Get rid of controllers, get rid of back planes, get rid of engines, basically do everything you can to make a storage rate less expensive. The tradeoff was every time you got rid of hardware because you're a hardware focused and hardware centric architecture, you had less functionality, there was less features, but you got the value of consolidating your storage.
12:22
That's where mid-range storage came from because it was cheaper than the big things. But they sacrificed feature functionality which then became midrange versus enterprise a conversation. We're still having 30 years later. I don't understand why. And, and I wanna make clear this, this made sense at the time.
12:38
I don't think we're calling Sam of yesteryear. Andrew of yesteryear, like like stupid because we, we we'd be able to do that right? There was complexity there and sometimes that was actually fun complex to dive into, there were better options. But that was quite a while ago. Well, you could still consolidate, you could create a snapshot,
12:54
right? You could get some really fast recovery even back then. And that was all cool. But you, you, you sacrifice performance because you know, you have two controllers, not 16. And, and it's interesting because some of those hardware people still think about 02 controllers versus 16.
13:09
It's not the right thing and that's what we're gonna get. But this is kind of the history of where that mid-range came from. We think about features and you were talking about features, cutting features, not cutting, but, but removing features because you, you can't put them all in.
13:22
I know you love this word. So I'm gonna let you say it. Yeah. No. When you have a hardware array that runs software or microcode that runs on the hardware, that microcode, when you get rid of hardware, you get rid of microcodes. So you get rid of features. It, it it's a loop that it has less features in
13:40
a smaller array and it puts our customers in this never ending infinity cycle. And, and you guys are well aware of this, right? You buy a new storage array, this new fancy thing, right? You learn how to use it and and when you learn how to use it, you learn all the the best practices, the rules, the things you need to do, the loaning the zoning, the unmasking the the connections,
13:58
all that stuff, then you, it takes you a long time to do that, then maybe a new business requirement comes around and the new business requirement, which by the way we do this to support businesses, that new business requirement could really make use of a new feature that came out for that array. But the feature in that array needs a software update and the software update can't be applied
14:21
to the storage that's in your data center because you need new hardware because that hardware is already too old. So learn a new piece of hardware, migrate your data to it, take it down time. It's this infinity cycle, which by the way, Andrew, it's not always the same array.
14:36
In a lot of cases, those legacy providers would say, oh, wait a minute, we have a new storage array that has new features. Well, it had new software, right? Because the features in the software, this is even taking me back to, I, I used to get paid time and a half to do overnight upgrades. Um Either on the customer side or the partner
14:54
side, I'd go take a nap kind of early evening. I get my Mountain Dew. Usually it was a two or three Mountain Dew evening to be able to make it through until like seven or 8 a.m. the next morning, that kind of thing. So I'm, I'm feeling it, I'm feeling it. Absolutely. And hi,
15:07
everybody that keeps coming in saying hello, that is awesome. You guys are out there. So that was that Legacy approach. And what we did is said, this has to be different. Let's break the chains of this Legacy software or legacy hardware approach. There's got to be a better way and that was really the foundation of pure storage 12 years
15:26
ago now to do things completely different. And that's what we set out to do. And now I think it's time for a musical interlude. Right. Right. Because, uh, so let's think about it and here's the way I look at it, the best way to understand is an analogy. And I think this is a great analogy because it points out some of the things that we applied
15:47
to the storage industry right back in the sixties and seventies we'd listen to albums. I was Andrew. Some of our audience was maybe not all of them or maybe they heard about these things or, you know, recently saw some vinyl somewhere but, uh, 19 sixties, it was all about those. Then in the eighties it was a compact cassette. Come on, I could put my music inside this thing and walk around with it and play whatever I
16:12
wanted, as loud as I wanted. And then they tell me to put earphones on. Right? You have one of these, I think it was actually, it was a, it was a three part one where you could take the speakers off the side and if you were carrying around most of the time, you know, very nice. Yeah, this hash who sport is still in that cassette player,
16:31
right? Um, or you could put it on, you know, you could have a personal, the point is, it was mobile. Then in the 19 nineties compact discs, it became digital. So now what you could do is jump to the song you wanted to listen to. You don't have to worry about flipping that tape around and knowing where it was gonna show
16:45
up on the other side based on the song you just listened to, which I can remember that for a lot of albums, by the way. Uh But along those lines, the interesting thing that happened here was the fact that in the sixties, seventies, eighties and nineties we had to, I did repurchase the same album from the same artist three times to get it on those different
17:08
platforms. I'm sure you have an artist that you did that for. I, I'm not sure I should say who, who it is. I've got pretty eclectic taste. It was actually around classical music. There's some other ones too, but it doesn't matter. My tastes are all over the place as well. But the point is that's just like our customers
17:24
repurchasing capacity every time they buy a new storage array. Why are you repurchasing the same things you already purchased? And that's why in the two thousands, it wasn't so much the media player. It was the advent of the MP three and the separation of the hardware and the software that separation of hardware and software is what gave us a cloudlike experience
17:51
all the way. There you go. Is that a Zoom or what is that? Uh This is, this is the, the, the touch wheel, ipod actually back in the touch ipod. I was using the Microsoft Zoom at the time. How about that? II, I don't have it. I wish I did right now.
18:02
But, but the fact is how many things could you carry around? But more important, a cloud like experience in the year 2000 when Andrew, the only clouds we talked about were the rain clouds and the dark ones outside Nimbus Siri. My son's been learning these recently so I, I've learned them too a little bit. I love. So those were the clouds we talked about.
18:22
But what really happened was we separated the hardware and the software because now the software or the MP3, you could play that on any device that you had, you play it on a PC. At the time, you could play it on that spin wheel, ipad, you could play it on the Zoom or whatever you needed. That is what fundamentally changed the music industry and it's what we set out to do to the
18:44
storage industry because that's stateless. Yeah, I think, I think this is where I want to toss in if you're looking for your, your vocabulary word for the day. And it's also a fun technology concept. The idea of disintermediation or dis aggregation, you can kind of play with both of those back to you.
19:01
Yeah, I, yeah, you're absolutely right. And by the way, I do see the comment out there where's laser discs? I, I also left out eight track tape but they're in there somewhere. But you get the point, you would have bought it again, right with the big old laser disc. But, but so a stateless approach makes all the difference because if you think about it,
19:15
legacy hardware providers are still rooted in their hardware. If they want to make a change to software or to hardware, they have to do both at the same time. This is why you get those big waterfall releases of new products and things that are available. What we did at pure is broke the chains of that. One of the foundational elements of building flash array was the fact that we separated
19:37
purity fa software and the direct flash hardware. This has allowed us to do, do things like move customers back in from a S to NVME or do things like install or turn on synchronous fiber channel replication across sites without needing to change any hardware. It's because we're managing those separately, separating them as a stateless approach.
20:02
That's what we set out to do up here. This is where I, I love that you can even go back to some of the history of pure of, I mean, it started literally as a software only company which is even a great proof point. I mean, pure started as software only. We started to do some cool hardware. And then we came up with this with this really great term of like,
20:19
well, what is stateless? It's a little bit of a techie term evergreen that seems to click a little more usually though. Well, it does. And that's an interesting point, Andrew because in, in this slide, we talk about Evergreen is stateless and stateless is everything because that's what allows you to have no more migrations,
20:34
no more storage refreshes it, it's the foundational element of what we have. But it was also a marketing term that was applied after the technology was created because we needed, as you mentioned, a way to refer to what is this? It's really cool. We can need to name it something. That's where, which by the way, I just saw the Commodore 64 comment go by and it just made me
20:56
flash back a low quote program that quote comma eight comma one because is like a set player that came off of 80 Amiga 1000 radio shack days. I love it. I hope everyone's having fun in the comments. We can call a couple of, we can't do all of them. So my 64 is on the other side of that wall where those pinball machines it's still back there and every once in a while I pull it up
21:14
just to show the kids what it used to be like, right? Which is almost like doing it with storage too. This is how we used to manage. Rule of 17 versus the way that it is now where we don't care. So your comment about that, II, I want to kind of rip on a little bit and, and I'm, I'm playing more hosts today than you. What?
21:29
I'm, I'm gonna talk about this. So I'm gonna go for a little bit here in that. We think about Evergreen. It was a marketing term. It's a good one because hey, evergreen trees, you get it really fast, but it actually came after the original hardware. But this has been around for a while. So this is very intentional.
21:43
This is now a blast from the class from a slide standpoint. You, you notice that 2015, you see the Hexagons. You've been here for a while, some of the concepts here about software to find you can independently upgrade all the pieces. You could literally change every single piece of the storage array, install the same serial number.
22:01
You know, software upgrades are non disruptive without having to do data migration. We talk about, you know, flat and fair maintenance, a lot of stuff. Now this is a little bit more of, hey, what pure is OK, kind of thing. We're starting to go there, but we've been talking about this stuff for years. Actually, even before I was at peer,
22:15
sometimes I competed against this to be real. The industry has come this way to be honest from a messaging standpoint, but they don't have the track record of doing it nor do they have that underlying architecture that enable it 10 years back around statelessness. And, and that point about actually, you know, history.
22:33
Uh This is actually from a recent uh announcement, actually, our Ceo Charlie Giancarlo, so borrowed from him, I think I'm allowed to do that. He made the point that 97% of arrays purchased pure arrays six or more years ago are still in production and it's not that they're just sitting there waiting to be pushed off the dock and like it's the old busted stuff you're trying to get rid of.
22:51
It's that they've actually been updated and, and I think you were even saying Sam, you're actually playing with different versions of this graphic here too to show that well. And, and I know you got this from Charlie Andrew and, and it's awesome, but I don't like it. Here's why I don't like it because this looks like everybody else in the industry.
23:09
You had an array, you had array A, then you had B, then you had C, then you had D and you did a data migration to each of these in these cases when we're moving from those early flash arrays to the latest or maybe you're going from a, an M to an X or a 3 20 to a 4 20 way back in the day or just got to the latest X nineties or, or threes. What you're doing is changing the bezel on the
23:34
array, the data in the rack, the data on the drives doesn't change, it doesn't move. And, and we talked uh earlier Andrew, one of the things that got me right, because I, I spent a lot of time with the other guys and when I came over, I'm like, uh what is it? This isn't that true? So I went through our se boot camp when we were in person.
23:52
Right? And we, we did a controller swap. I thought, all right, let's do this controller swap and see what happens. And I sit down and I pull out the controller and I push in the new one. Right. So, ok, new controller plug. This thing back in my first inclination was to go out to the sand management tool,
24:08
do some zoning, make sure that the right ones were now accessible by the host that needed it. Go through that manual configuration. And when I went to do that, I realized that this is different because like you mentioned, the serial number doesn't change the worldwide names don't change. You're pulling out a storage rate and putting in a new one,
24:32
we call it controller swaps, but it's not, you just have a new array that we put in where the old one used to be. Swap, the second controller and guess what brand new storage array, all the functionality that you want from the hardware. Because the software continued to get upgraded through when we push things through pure one, which I know you and KK are going to talk about next week.
24:53
The, when you're saying controllers, I, I even started to play with the term and it was even before we were starting to the music analogy here for anyone who's wondering, but then it just felt right is that it's almost like a controller cartridge on the back end. Uh, there was a comment from someone actually saying, hey, you need to make sure to talk about stateless. So we're gonna dive deep here because we've got
25:09
enough time today. There's nothing on the controller that's unique that can't be taken out kind of like a cartridge. And now we're into like maybe video game analogies more because II, I don't know if we talk track was a track cartridges. Eight tracks were, they were tape cartridges. But so was the cartridge you used in the,
25:25
the VIC 20 in the, in the 60 fours? Way back when? But I think we can still make the music part of it work then. But so it almost the controller is a cartridge that you take out, you put a new one in from a WWPN, a serial number. All of that stuff is abstracted away from the controller and that can extend out to the power
25:42
supplies. We've even done it between chassis because, you know, pure over the years, we've, there's, there's the great Alan Kay quote about people that love software, end up making their own hardware or should make hardware, not like all the hardware but make hardware to fulfill where you can actually accelerate the software vision. That's what we've done with making a custom
25:59
chassis, direct flash modules. Uh Even our NV Ram card, that's what allowed some of what we even doing, taking that approach with virtual hardware uh back here, I don't think we hit on cloud block store. Right. You know, it's actually just by the way, in the comments and I go through somebody said they just did a controller swap. So congratulations.
26:17
There you go. You, you've experienced this live and by the way, the best people to ask about this are pure customers. Imagine if you had deployed or did that last migration onto a pure flash array 10 years ago, six years ago, whatever the case is, it's still running in the same. You've never done a data migration instead of managing every three years,
26:37
you're migration and where you're gonna go next and repurchasing capacity, you're impacting the business, which is what we want to be doing here. And, and, and as you were going Andrew in the graphic, that software is a foundation for Evergreen. It's also how we do things like purity cloud block store. How else can you turn on replication from your
26:55
data center to Aws or to Azure? You're replicating software based, you're getting it there. It's, it's, that's how it all ties together. Same with purity clouds now. Yeah, we did some neat stuff with the cloud block store around using consuming the virtual hardware primitives from Aws and Azure, but it's still a software.
27:14
OK? M 20 M 20 to M 50 M 50 to X 70 there. That, that's two times you would repurchase storage now. And let's be fair there because I know there are people that go the other way when you subscribe to innovation, which is what we call it. You're making a flat and fair subscription payment that enables you to do all of
27:37
these upgrades. Right? It's what it gives you the subscription to be able to get that latest technology. It's much different than three years. Guess what your lease is up? You need to cut us a big check, pay the maintenance bill or buy a new array. We're not saying that we're saying we're gonna give you consistent monthly payment for a
27:55
subscription which by the way, Andrew isn't the world moving to as a service. We're gonna get there in a minute. But that, that's what it is. I think before I move on, I love folks in the chat chiming in multiple folks about controller upgrade stories. It's the sense of that you,
28:11
you've subscribed to a platform that platform improves from a hardware standpoint non disruptively, especially because that, that can be bundled in, but especially from a software standpoint, I actually used to do um I'm gonna leave out the names because I'm not here to take pot shots at anybody. I used to do architect synchronous replication technologies.
28:26
One started with an M the other started with A oh with A V. They were not simple, they were not free, they definitely required extra hardware or a lot of overhead kind of thing, right? Depending on which ones you were talking about a couple of years back customers that were actually on Flash ray, got active cluster added in for free. Now, you still got to think about like network
28:45
trombone and other stuff like that. But the core of the software layer and the synchronous replication like that is a like it's a pretty crazy thing to add in for free to the platform. It is. Absolutely, it is. But it, it, it's there and by the way, that complexity hasn't gone away with some of those
29:01
other guys. I, I mean, you're still talking about extra appliances and cross connecting and, and zoning and, and it should be as easy as turning it on. That's it. Now, I I'm pretty sure we're not allowed to have a presentation without talking about Gartner in some way. But, but I think we're gonna take it in a different direction here.
29:18
Uh Well, I was because this is what's cool, right? This whole enterprise versus midrange and where things fit, look eight years in a row leader in the magic quadrant. But here's what I want to point out. This is the primary storage magic quadrant, Gartner no longer has enterprise and midrange magic quadrants,
29:38
they know about longer have all flash and hybrid. It's one single magic quadrant that purees a leader in and this is where the industry is going. This is why it's so important to see that we're building and designing these solutions for tomorrow's de data centers, right. This isn't based on technology from the 19
30:02
nineties. We completely rethought this. It's a stateless approach that changes everything. There's no, there's no separate quadrants. I was actually even a little bit, I remember hearing the story but maybe a little bit nerve wracking when they started to put those together. But we, we came out pretty well when they could
30:17
come up, think about it still Andrew a lot of the players that you see on here have multiple products to get them to be where they are. Which means why would you decide that you want to put an application on one product versus the other? Will you decide that because of the features and the cost of that product which is directly dictated with the hardware approach. Without that approach,
30:40
all applications should get enterprise functionality. It's the enterprise for all story that we're telling back to music. We stopped at the two thousands because we wanna go into the future. We stop. All right. So what happens next? 20 tens?
30:55
Uh Here's interesting. My kids don't buy albums. We were talking about that. What they do is they subscribe to services or by songs that change the way the music industry works. We listen to Spotify or Pandora and we have playlists and it does the, the recommendations of what we might like and we pick playlists based on what we used to have
31:16
that's changed the world 2018 pure as the service has done the exact same thing to the storage industry, giving you the ability to subscribe to the capacity that you need and pay for what you use. It's changed the game and it's based on Evergreen and which is why the other guys have come up with things that sound like it and are messaged like it, but the technology is different.
31:43
They still have to now manage all the storage arrays and where capacity is going to be and, and it, it's not it, it, that's where things are have gone and we're not stopping, right? 2020 beyond music, which is fascinating, which is, this is fascinating outside us and you guys should Google this. It's the, the um uh uh can the A I composition of music.
32:09
So let machine intelligence create the songs that people should like based on their listening patterns. It's crazy when you think about it, right? But along the same lines from a pure as a storage standpoint, this is all about being able to predict what people are gonna need the outcomes, make sure things are available, make sure they're getting the the capacity they need
32:32
at the performance level and availability level, right? You need ransomware mitigation. Let's turn some of that on. You need uh uh um secret replication, asynchronous that it all comes down to RT Os and RP OS. And we're gonna build that in based on other things. We just spun up a new table space for the SQL
32:48
server. Guess what it needs to be in that same. Let's make sure it is. All of this is based around software though and, and this might be a little bit of a, uh, a covert ad for next month when we do Pier One because I think we're seeing the Pier one out there. We sure are.
33:04
It's all about software and think about that. And here, here's one of the things and I know Kyle will talk about this when you guys talk next week because it's always been a struggle of mine. Um We always grab our phones, mine right here and we do our, our upgrades, right update, update, do whatever we need.
33:20
We have this new patch, there's a new uh uh there's 10 more levels added to uh whatever your plan. Um And we do the same thing with Pier One. So our customers last month in the latest download, got this data protection assessment tool that they can use. It's there, it's ready for you. And in fact, we have this great Digital Bite
33:42
series that Ralph Razo does out on, on youtube that talks about all of these details of what's coming out because we don't wait for them to pack up and then send you this big data. And here's the 50 things that we changed in the nicest version. No, as soon as the engineers are done, it's gone through QC. It's available we're gonna push it in the next update, the pier one and it's gonna be in your
34:01
pocket ready to roll. That's a software defined solution. There's a digital bite out there. Literally for that data protection assessment you just mentioned, we've been, we've actually been doing some public service announcements as pure with a lot of the inside. They're inside sales reps. Let's be real. But calling our customers to make sure at least
34:18
they're aware of some of what we do around ran smart protections, not that you must use it, but we're not being a good partner if we don't at least make you aware of it. And it's a fast moving feature in capability kind of thing. We keep adding to and speaking of that. Speaking of partners, well, I know we have some of them watching.
34:31
That's a great opportunity for you to, to find out. Hey, uh so what I just said, I, we had a sequel server. It's mission critical. It does all these things and it's in this uh we do snapshots and replicate and somebody added a table space and they neglected to put it in. So, in fact, we got some of the really cool sequel management consoles coming to a whole
34:48
another story. I'm getting off topic. That's your two weeks out, two months out, coffee break there. Andrew it all this net promoter score. By the way, I saw you just built that out 83.5 this is one that I like to think of it as almost being a little bit of a North star. Um As, as you can tell this month,
35:04
we're, we're focusing in on software and statelessness, et cetera, but we're orbiting it somewhat around. The reason I like this is that I've, I've worked with companies where over time, uh you kind of lose, you lose your connection to the customer just being real because there's Wall Street, there's the board, there's giant customers versus meeting customers,
35:23
broad customers. So NPS is literally surveying customers anonymously. Like we don't know who you are. We don't cherry picks every now and then. There's some sometimes jokes online on Twitter about like, hey, you know, I got 100 PS score of 100 because I chose who you, who you talk to. That's the easy way to do it kind of thing.
35:38
But that because this is done externally. And for me, it's a, it's a North star keeping us attached to our customers. And even II, I think I'm allowed to say this publicly. There are whole chunks of the company that actually have bonuses tied to promoter score. It forces the alignment. And I think an interesting thing to make sure
35:55
people understand Andrew is that the range is 100 to negative 100. Uh It's not a 0 to 100. So that 83.5 puts us among the best of the best in business to business. Uh, it really is. So that's not, that's a pretty darn good score. And most people like to be in the forties and a lot of people don't even want to talk about it
36:17
because of things like panics that I just saw in the Q and A. But anyway, by the way, we will, for those of you that are putting related but separate questions into the chat, please try and put them in the Q and A for Zan and Sean to catch. We'll also stay around after the 45 minute mark. We just kind of hang out and just do general open questions kind of thing.
36:36
I'm playing pinball after this. What are you talking about? You get, well, actually, I think people might actually, I'll, I'll do the questions and you can play pinball and, well, I'm gonna bet that they'll be more interested in staying here to see the secret service. And uh Atlantis, those are the three scenes that I got running the me to do some refirming.
36:55
It's awesome. That is cool. Now, we have talked, we've talked about so far is a little bit to be real. We went back to some of the history. It's kind of block storage centric from a pure standpoint. It's flash array centric if you will. But, but these are philosophical principles if I can make it sound fancy that don't just apply
37:13
to flash array. Right. That is absolutely right. So that foundation and I think what we call it, Andrew. I know we do internally. It's beyond block because everything that we started was all block storage. And I know that and we're going beyond block and we have lots of other places where we'll go. I know you've talked about some of the other
37:27
products. But this foundation of pure one in the software is all also what we applied to unified fast falling object through Flash blade. It's also what we're doing with port works I didn't mention but that purity updates. There's one in there very recently where you can see some of your port works infrastructure and, and get some exposure into the apps that you have running on containers and it ties
37:47
everything together and it's pure as a service. How could we offer peers of service without Evergreen? Yeah, there's a fun little fact there sometimes I I draw is that um peer as a service if you're actually gonna appear as a service where OK, let's just be real about it. Um We did and by the way, we did a peer as a service. Coffee break back in May with Paul Ferraro,
38:05
go back and listen to that one if you want to. But it is the one of the interesting things there is that you can actually shrink a pure array now that's actually really hard. And we're not hoping you do that all the time. But let's say you have a contract that goes across multiple sites and one site you're shrinking like the business is shrinking the site and you need to reallocate some stuff over
38:21
here. If you actually want to be a true service, you actually have to be able to grow and shrink. What's there to qualify from an accounting role standpoint. That's only possible, not just with the evergreen name, with the actual technical underpinnings that are underneath evergreen going right way back. Uh Usually you can't do that at a technical and
38:40
a hardware level. That's right. By the way, I see the sadness expressed for when Microsoft removed pinball from the games. Uh that just shows how long you've been using windows and I was sad as well. Solitaire stays forever. I, I think I just like the Wiser song and the MP3 file for videos. That was, that was awesome.
39:01
So if we uh I think if we bring it home and then we'll have a couple of bonus items. So midrange versus enterprise is the wrong question. That's a question that you ask when the only thing you see through your glasses are hardware, it's when you see 16 controllers versus two that doesn't matter anymore. And just like servers have been demo democratized from enterprise to midrange,
39:25
the same is going to happen to the storage industry. We're providing enterprise capabilities for all applications because of the software focus of our architecture. So whether you are and, and now we understand we have enterprise customers. But think about this for a second, the biggest customers still have multiple storage arrays and they decide based on the
39:49
application if it gets enterprise or midrange, that's silly. The same capabilities should be available for every application that you have. If you're a small customer, you need the enterprise features of synchronous replication or the ability to, to replicate SQL data set to aws or Azure for AD R copy once a day. How cool is that?
40:15
It's out of your data center. It's sitting in Azure, it's a database, it's backed up or you do cloud snap. There's so many options that just blow my mind. But the real question is software verse hardware. If you're still care about 16 controllers, you're not seeing it the right way. You need to get your hands on one of these
40:30
things and talk to customers that have done it. And we're always especially talking to customers that have done it a couple of bonus items here because this is the main thing we want to explore is so, you know, this. So I DC, we, we, we've, we've had a couple of analysts in here today. So let's I I DC, the product lives up to the
40:46
sales promise and I think I didn't even need to put this up here because we've actually had enough folks in the chat talking about, you know, doing no controller up. So don't need this or, you know, this, we've got to anonymize because it's a, it's a decent size bank that you, you know the name of even over here that the Evergreen program, it's not just a name, trademark, but it's actually rooted in the technology.
41:09
And that's what makes it possible. It's an interesting thing there because in this entire conversation, Andrew, not once did we mention flash or performance, this is about a software architecture that happens to take advantage of flash and those other technologies, it's the software. But think about that, we never once said, look how fast our, our, our whatever the latest QLCTL or whatever it is,
41:34
does it matter? Not if you have the right architecture because you're never gonna migrate again. And that's such a key there and, and that's off. I know Andrew, but it's true. We never once said, oh, you need flash. There's, this actually reminds me of the quote from um cos one of the co-founders maybe
41:50
formulated by kicks. Uh And the quote is, it's actually in the um flash was just the beginning of a book about Pierce storage's history. Come for the performance because frankly 10, 12 years ago, that's the only reason that someone was gonna try a startup. Like you had an extreme performance need around BD I or otherwise you couldn't satisfy any
42:05
other way but come for the performance. Stay with the simplicity. So think about how that was dude because back in the day, right, what what did the legacy providers do? They had these things that look like hard drives, they load them on, loaded them up with flash, right. Stick all the flash on the controller board, stick that inside one of these things and then
42:23
what they do because they had these slicks that figure out a way to fit the flash onto it so they could stick it in their drive and this would sit behind all the cash and all the other stuff. It wasn't taken full advantage when you look at what we're doing up here. These flash modules, let us plug those flash pieces right into. It's upside down.
42:41
Sorry, we let us plug it right into the back plane. This changes everything. This isn't commodity off the self storage that we could put in a laptop or put inside a another thing, it changes everything and the and this plus the software on top of it, it's the win-win. So a couple, by the way, it either,
43:02
but I just, I, I like to keep my and I wanna make sure I have one question, Adriana just making sure that the drawing winner uh if you can double check that in the chat. Oh yeah. Um Now because we will be there in just a second. I want to make sure to highlight when we were back here.
43:16
We were saying that, you know, this is not just flash ray, it's flash blade. So I wanted to highlight that here. Both, hey, show through the product slide. If you're wondering about what this is. We had a, I had a really fun time with Brian Gold. He's, he reminds me of like the professors in college that I really liked because he's super
43:32
smart. It comes the, it's this kind of low key intensity. So we had a great uh uh discussion coffee break. Do you want to what I want to say? And that's even been validated since then with this, you know, from a Gartner magic quad, it's like because this isn't a like an MQ extravaganza here.
43:47
But more of a recognizing that often you start by looking at what I did as a customer, I'd start by looking at the MQ of who I was going to evaluate and then go from there, you know, that kind of thing. Of course, we've talked about this from a modern application standpoint. This would be, you know, go you back to April where we dove into port works and kubernetes data platforms.
44:05
That was Michael with uh Michael and John Owings. So go look at that recording as well. We can include that. But I think the final note here, Sam is it is about enterprise for everybody, is enterprise for everybody. And, and I see a couple of questions in chat there, right? We're a small customer.
44:23
Do we want mid-range or enterprise? You need enterprise features in a small package and that's what our smallest arrays look at our X 20. That's exactly what that's able to deliver for you enterprise for all data, all applications and all workloads. And when I say enterprise they need enterprise features. I mean things like safe mode snapshot,
44:41
synchronous replication, cloud based snaps, cloud replication. All of the things that are included with your pure array that the other guys are gonna charge you more for or they're not gonna be able to support unless you buy something with lots and lots of controllers. That's the difference between what we're doing at pure and the others. And I did answer the pinball question too by
45:00
the way, it did with that Sam. Thank you so much. We're gonna hang out here in a second but you know, so I say it formally on the, we're ready to go. We got four more, three more minutes on my clock for next month. Please make sure to join us, uh gonna be joined by KK Kyle Keller. He's got a ton of peer history and otherwise
45:18
we're actually going to explore some of the management buzzwords to reality with Pier One. You may have even seen a little bit of a teaser there and the, the mobile app of Pier One because sometimes, you know, you hear a lot of buzzwords here, predictive, proactive, prescriptive Sass and A I like all this stuff, but there's actually some reality there.
45:33
Probably. Hopefully you stayed around for the drawing. I wanna make sure to congratulate um, Amit, apologies if I messed up your name. That is a challenge. Adriana just put it in the chat. You are the winner of an espresso. Sends a mini and er, er, three milk froth.
45:50
I think I got it just at that time, valued it, you know, a decent amount. Uh, that is what this came out of. Although my, my wife uses the fro more than I do just to be real. I usually just put half and half in straight kind of thing. So please make sure to join us next month. And I think here's what I want you to do when
46:07
KK comes on. I want you to yell. Oh h and let him finish it off. Oh, I will try and remember that or I'll think I'll channel you in the background. I will definitely finish that off for you. So with that everybody, thank you so, so much for joining us.
46:23
We are at the end of yet another. We are going to stay around though, feel free to leave, but usually it seems like a couple 100 or five or 1000 of you sometimes hang out with us as we kind of riff and look at the chat. Now there's various questions in here. Let me make sure I don't have the music too
46:41
loud, but we try and stay it on about the 45 minute mark. Do you have time for a bio break? Oh, do you want, do you want me to pull the music Sam down? No, no, no. Ok. Ok. Just making sure I do have some other toys hanging around here. My Star Wars obsession,
47:00
the two best characters on the planet. Sweet. That is indeed a multi back bet. There's also uh a cruising world around the corner and behind that uh pure banner is uh uh some other stuff as well. Yeah, Jar Jar. No, sorry.
47:22
So let's go. Uh Let's go a little technical for a second. I've got some the Q and A Oh Man. Um So your last name, right? The uh the uh Green Museum. Thank you so much, man. Love the link.
47:36
Um So there was a question about, could you talk a little more about using fabric sands versus direct FC connection? Uh So the answer there is that we do see customers that actually do direct connect into pure storage. There's nothing stopping you from doing it. We actually have what we call. Um Let me get my head,
47:52
right? No, we call someone a flash stack mini that's part of our partnership with Cisco. We're actually someone that actually shows direct connected stuff from a server standpoint. There's nothing stopping you from doing that. There's actually some good K BS on the pure support site. I'm drawing a blank on if you can view them not as a customer because some stuff we have out
48:09
totally publicly. Other things is you know, you gotta have a lot in to do it. Oh man. And you're just totally upstage you'd be saying. But the, the short story is yes, we can do direct connect. Please reach out if you would like to hear more about that.
48:20
That's uh that's pretty amazing. I saw a few. So my mixed tape looks a lot like um, Guardians of the Galaxy, to be honest. Uh And the Darth Mall signed uh um nice. Is that black series? I would love it. My uh my uh and my lightsaber upstairs in my office.
48:42
Awesome. Thanks man about um we know more details on SMB on flash array. So we'll give the cliff notes version of that we offer SMB on flash ray. It's SMB 3.0. It's actually related to an acquisition. We did a couple of years back. We've been integrating in compu um developing NAS stacks takes a while.
48:59
It's not just like it's OK, blocks hard NAS file is harder. There's all these sub features you got to think about whether it is you know, blocks or signing or all this junk, right? So, but we took the path of integrating in the NAS capabilities to flash ray as a first class citizen, not you know, underneath block or block underneath file. Like some of the other platforms I've worked
49:19
with in the past, we are on an evolution here from a product evaluation from a product development standpoint, but I believe what we're doing will probably be the last significant investment in this space probably by any company. So I like that we're doing it the right way. There's some stuff that's going to be coming out next year. As far as major capabilities, we have many
49:36
customers actually using flash ARA file. We call fa file today. Obviously, there's a deeper, longer version of that because we're not right now saying you can just do anything with it. We come in and let you know where we are today, where we're going and make sure to explain that to you. So it's a good fit kind of thing. This goes back to that whole NPS score,
49:52
not just like, oh buy some stuff and then we'll figure it out at the end and give you three things. If you're unhappy, we want to be more transparent than that. So I think that was for demetri. That question for you. Please don't hesitate to reach out to me or Sam on Twitter, linkedin, wherever else happy to put you in touch with folks that can come in
50:08
and locally talk with you to go, you know, the next, next level deeper than the, you know, two minute version. That feels like the right thing for this. You're holding something else there though. I, well, I was playing with my choice. That's awesome. That actually sounds more like Chewbacca in
50:28
there. Yes. Another great question from Glenn Anderson. Uh Sorry, Glenn I was, I'm usually trying to say with first names that we have pure rate for storage, how much of these features are available to us or do we need some specific controller in general features are available? Period.
50:45
It's not like um now the the one unique piece there is that fa file has a certain minimum controller level just to be able to handle block and file at the same time. So just being upfront about an exception, OK? And you can find the stuff online. But the overall philosophy is if we make a feature available, let's say you're on an X 10 or an X 20 the latency is the same,
51:04
you can drive more IOP and through. But as you get up to an X 90 these are the flash ray models, OK? Kind of thing. If you want to do various capabilities, they're the same as you move from that even up to even up to the very biggest boxes. Um Ryan Free Black series. That's cool, by the way.
51:19
Sorry. So you're answering all the good questions I got, I think, I think this is a good tag team. You're doing the fun stuff and I'm doing the or what? Wait a minute, what's up? What's up? OK. We got, we got a book, a boba Fat. Let me just throw that out there so that anybody would bus.
51:32
How might Brian agree with the comment on NVME over fabrics? I think that actually could be a fun one to kind of geek out about, about storage protocols and history and where that's gone because man, we've got some cool stuff on the pier side to talk about. There's a lot of history there too. Thanks for the suggestion.
51:48
And I think the last one here may be from uh Palo Palo apologies. I missed your name. Our question is, how are the newer PC I specs going to impact newer flash arrays from pure? Oh, that's down down there. So any chance to double or triple storage speeds by using new specs? So we are actually doing some cool. Oh, and then he ends with,
52:06
I gotta read this best IOP I've ever gotten from an array in my life go pure. So it's not and I appreciate that. It's not a hey, come on, what's up with your, your performance? It's like it's amazing and we'll be even better. So yes, we're actually doing some um investigations around uh ice la processors around PC IE Gen or you're gonna see stuff coming out about this soon.
52:25
I'm not advertising anything I shouldn't hear because I'm leaving all the names out. But yes, you better believe there's a gentleman named Pete Pete Kirkpatrick inside Pier that lives this stuff. And even though on the front end, the array is very simple man, there's some deep and hard engineering under the covers around that. So that is a, there is, you know, I don't.
52:42
There is man, these cards, there's a lot going on. Um, stay tuned. Actually, I'm going to put a plug in. You should make sure to go sign up for the next major pure launch event. I think it's December 8th Sam. Um, I don't know if anyone helping us out today can pop it in the chat.
52:57
I may try to do that here in a minute. Um, but actually we, we have a major new product announcement that if you were thinking about that kind of stuff, you want to make sure to join us on December 8th. Ok. What else do we have here if you're a partner? Let me, let me throw this out there real quick. If I can,
53:17
if you're a partner of pure, you better have access to the partner portal, that's for sure. There's some really cool stuff going on over there and that's when you get some, uh, uh, information ahead of time that be cool. We try to, this is where if you, I didn't do my long intro today, but, you know, living on the partner side for eight years,
53:35
uh, there's always a push and pull there just to be real because you want information to get out, but not too soon, all that kind of stuff. But we try and be good about making sure that our partners know ahead of time and we appreciate that, you know, the NDAS matter, that kind of thing too. You know. So yeah, they do.
53:49
And actually I'm gonna try and I think I'll leave this code here for just a minute, Sam while I try and find the link for the pure XL launch event, just somebody already threw it out there. It is pure stories dot com slash launch. Thank you, Sean. You're awesome. It is in there. Actually, I'm betting that's gonna stay the
54:04
same page for every single launch event. What an amazing refreshing it. Yeah, it is a good idea. So make sure to join us there. I love it. We are wrapping here. We always kind of let it go a little bit. Uh It's not live. Thank you.
54:21
Thank you. Thanks. I can't reply to all those. There's a request for a link to the next coffee break. Uh Let me see if I can go pull that fast or Sean or if you have that. I know that Adriana posted it earlier. Um But man, that was so many messages ago in the chat and you'll also,
54:38
um, you will also receive that in a follow up email. Uh, that will have the slides that will have the recording link to the next one to please join us. So it was anonymous. Who asked that, uh, you will make sure to get that in your inbox even if it's not in the chat here. I think, I think with that we'll call it or out
54:56
if you have any, any fun last items you want to pull up there, Sam? Thank you guys. I look forward to doing it again. Have fun out there, Sam. I am at pure storage dot com. Did I go over that when we talked about bios?
55:07
There you go or Andrew dot Miller at pure storage. So Sam, thank you again. Thanks so much to everyone for joining us. We'll look forward to seeing you next month. Have a good day.
  • Coffee Break
  • Evergreen//Forever
  • Next Gen Applications
  • Enterprise Applications

Andrew Miller

Senior Principal Technologist, Americas

Sam Marraccini

Director, Partner Solutions, Pure Storage

Who knew that the best coffee break conversations would end up happening online? Each month, Pure's Coffee Break series invites experts in technology and business to chat about the themes driving today's IT agenda - much more 'podcast' than 'webinar'. This is no training session—it's a freewheeling conversation that's as fun as it is informative and the perfect way to break up your day. While we'll wander into Pure technology, our goal is to educate rather than sell.

This month, host Andrew Miller will invite industry veteran Sam Marraccini to the virtual break room to discuss all things storage history. We'll unabashedly go into the history of where Pure started and why 97% of Pure arrays purchased 6 or more years ago are still in production. Our 45-minute chat will cover:

  • Jump in the storage time machine with us - what drove customers crazy about buying storage 15-20 years ago and why?
  • Where did the categories mid-range and enterprise come from? And what they do really mean?
  • Vinyl? Tapes? CD's? Digital? Streaming? Who cares - it's all about the music! Hardware? Software? Microcode? Who cares - it's all about the data!
  • Downtime for software or hardware upgrades? Forklift upgrades with data migrations? No, thank you. Why can't on-prem storage be more cloud-like?
  • Learn why 97% of Pure arrays purchased six or more years ago are still in production.
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