The Beautiful (Numbers) Game

Building a better game

Football has always been about the numbers. From goals scored to points accrued, corners won to time added on, the beautiful game is one in which success and failure is measured by the slightest of margins.

Just as companies around the world have started to harness the power of an industrialised approach to information, the use of data within football has spiked significantly in recent years. Football is awash with data. As collection and analysis methods have become more sophisticated, so too have the potential applications for the information generated as a result. Clubs and countries now use data-driven insights for everything from player selection through to fan engagement, and data scientists can increasingly be found alongside physios and fitness coaches on the backroom staff.

Let’s take a look at some of the ways in which data is being used to inform and shape the modern game.

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