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Accelerate Your Data with Pure Storage

Data gravity is growing, presenting an exponential challenge. Pure solutions provide consistent performance, eliminate bottlenecks, and increase productivity as your enterprise data multiplies.

Why Pure for Applications?

Unleash the power of your data with flexible data access, automation, and solutions. Reimagine the realm of possibilities with a consistent data plane for hybrid cloud. Embrace solutions to release the potential hidden in your data—whether it’s on-premises, in the cloud, or at the edge. Reveal insights and opportunities to transform your business and drive breakthroughs with a Modern Data Experience.


Maximise the value of your Microsoft application data.

Oracle Data Centers

Optimise your Oracle systems for more accessibility and security.


Break through innovation barriers with cloud-ready solutions for SAP.

Open-Source Databases

Leverage multicloud mobility, containers, and more for open source.

Data Analytics

Accelerate decision-making, protect investments, boost adoption.


Accelerate time to insight, seamlessly.

Best-in-Class Kubernetes Data Protection

With high availability in and across cloud availability zones and racks, point-and-click backup and restore of entire Kubernetes applications or clusters, and up to zero-RPO disaster recovery, no one provides more options for Kubernetes data protection.

Accelerating Applications in a Hybrid Cloud

More than half of IT decisionmakers have moved a workload back from the public cloud, for a variety of reasons. There's a growing realization that not all applications belong in the public cloud. A hybrid-first approach—one that considers the merits of accelerating each application either in the cloud or on premises—makes more sense.

Accelerate Your Data

With applications rapidly evolving from traditional formats, there’s no time like the present to address legacy data solutions and architectures. Improve efficiencies, optimise budgets, reduce risk, and fuel innovation as your enterprise data grows.

Storage for Every Workload

Scale up or out, regardless of the workload.  Pure as-a-Service™ offers a flexible storage-as-service subscription pricing with a simple transparent pricing model. Select from multiple available data workload examples to visualize.

Don't Take Our Word for It

We work with the best across all industries.

“We are getting 6.9:1 data reduction for our main databases, and that is a huge advantage for us.”

Jacek Zawadzki

“The security, reliability, and management simplicity of Pure let us concentrate more on delivering value to our customers, wherever they are on their life journey.”

Michael Clarkson
Infrastructure Manager, Booster

Test Drive Low-Latency Data Storage

Work in a self-service environment with AI-driven workload management. Explore features designed to simplify data management, including snapshots, replication, ActiveCluster™, and even VMware integration.

What is data reduction?

Data reduction is a capacity optimisation technique in which data is reduced to its simplest possible form to free up capacity on a storage device. There are many ways to reduce data, but the idea is very simple—squeeze as much data into physical storage as possible to maximise capacity.

People also ask:

1. What is hybrid storage?

Hybrid storage describes storage systems that are designed with a blend of flash-based solid-state drives (SSDs) and mechanical hard-disk drives (HDDs) in an effort to provide high performance at an affordable price.

2. What is virtual storage?

A virtual server is a server that shares hardware and software resources with other operating systems (OS) in contrast to dedicated physical servers. Server virtualisation is a critical component of the modern IT data centre.

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