See why Pure Storage is named as a Leader again in the 2021 Gartner® Magic Quadrant™ for Primary Storage

Why Pure

Pure Storage helps you embrace the future of cloud and data flexibility with a true, as-a-service model that's simple to manage and always evergreen.

Turn Bottlenecks into Breakthroughs

Rely on Pure’s Modern Data Experience™: innovative, cloud-ready solutions and the best experience in technology to transform data into powerful outcomes.

Rely on Innovation Leadership

Pure has been a pioneer, from the all-flash data centre to the most modern data-protection solutions and the Evergreen™ subscription model.

Get Set, Get Cloud Ready

Pure offers everything-as-a-service for flexible consumption and cloud economics. Simple cloud mobility lets you seamlessly extend your data services into the cloud.

Get the Best Experience

Pure delivers simple setup, effortless operations, and expansive integrations. But it’s the white-glove treatment of customers and partners that really sets Pure apart.

It's Simple
60

minutes to install*

It’s Seamless
1

data layer for all

It’s Fast
85%

faster queries**

It’s Future-ready
45%

lower TCO*

*With professional services
**Actual results may vary based on the customer environment.

Pure Storage Named a May 2021 Gartner Peer Insights Customers’ Choice for Primary Storage Arrays

Learn why customers choose Pure Storage for data storage

Evergreen™ Storage Continues to be the All-Flash Array Market’s Customer Experience to Beat.

Subscription storage market choice

Get What Your Apps Need in an Automated, API, Multicloud World.

Learn why customers choose Pure Storage for data storage
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