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Pure Storage Introduces the FlashArray//m10, Bringing All-Flash Performance and Reliability to the Small-to-Medium Enterprise

New //m10 makes all-inclusive and EvergreenTM all-flash storage affordable for any organization, starting at less than $50K USD

SAN FRANCISCO, March 14, 2016 - Pure Storage (NYSE: PSTG), the market's leading independent solid-state array vendor, today announced a new entry-level model of its flagship purpose-built all-flash storage array, the FlashArray//m10. This new addition to the FlashArray//m family is a complete storage solution for mid-sized IT, as well as an affordable entry point to flash for larger enterprises looking to flash-enable a first key business application. 

FlashArray//m10 offers small-to-medium (SME) size enterprises the same simple, reliable and performant storage previously available only to large enterprises. FlashArray//m10 provides SMEs the ability to accelerate business-critical applications, virtualize everything and implement an internal all-flash cloud. Starting at less than $50,000, including a year of support, the FlashArray//m10 enables smaller organizations to run everything on all-flash at an affordable price point.

The economics and simplicity of the new FlashArray//m10 make it the perfect on-ramp to flash for mid-sized enterprises and larger organizations alike. The FlashArray//m10 is fully-upgradable to larger //m20, //m50 or //m70 FlashArrays as the business grows. All FlashArrays benefit from the Evergreen Storage model, only available from Pure, which enable upgrades without disruption or data migration, and which preserve investment along the way. With Evergreen Storage, organizations only purchase their storage once – not over and over.

The FlashArray//m10 provides SMEs with an easy-to-manage, high-availability storage foundation, affordably:

  • Enterprise-Proven Reliability: An enterprise-grade AFA with >99.999 percent availability, and 100 percent performance during maintenance and failures;
  •  Transformational Simplicity: A manual that fits on two business cards, Pure1 SaaS-based management at your fingertips, and the new Pure1 mobile app for Android and iOS provide storage that anyone can manage;
  • Capacity to Consolidate Everything: Up to 25 TB of effective capacity (5-10 TB raw storage);
  • No-Worry Performance: All-flash consistent performance, with <1ms average latency, up to 100,000 32K input/output operations per second (IOPS), and 512byte variable internal block size;
  • Easy Expandability: Modular capacity, performance and feature expansions without maintenance windows or data migrations, both within and across product generations. With FlashArray//m and Evergreen Storage, the storage array upgrades and evolves over time around your data, not the other way around.

“This addition to the FlashArray family allows us to provide an entry-level, cost-effective option for companies that want to try purpose-built all-flash for the first time, and accelerate their journey to an all-flash datacenter,” said Matt Kixmoeller, VP of Products, Pure Storage. “Cost as a barrier to all-flash adoption is a relic of the past. Companies of all sizes can now experience the simplicity, high-performance and reliability that comes with all-flash from Pure.”


FlashStack Mini: An all-flash cloud that will fit under your desk

The company also announced FlashStack Mini, a new converged infrastructure solution that pre-integrates the new FlashArray//m10 with market leading UCS servers and networking from Cisco, and virtualization software from VMware or Microsoft for a complete solution. FlashStack Mini offers best of breed and enterprise grade capabilities in an affordable, easy-to-deploy converged infrastructure solution that enables IT consolidation in just 9U.

FlashStack Mini with Microsoft Hyper-V will enable Microsoft application consolidation for an on-premise cloud that is 100 percent virtualized and 100 percent all-flash. Companies will be able to achieve cloud-like simplicity, agility and scale economics in their own datacenter. FlashStack Mini with VMware Horizon View will offer companies an entry level VDI solution that can support up to 1,200 virtual desktops, powered by all-flash.    

FlashStack Mini solutions start at <$100K, and are available from Pure authorized partners globally.

Partner and analyst quotes

"Pure Storage continues to innovate, while delivering simplicity and efficiency," said John Woodall, Vice President of Engineering at Integrated Archive Systems. "The FlashArray//m10 will help us reach new customers who are looking for an all-flash storage platform that delivers high-performance at a very affordable price point and enables the all-flash private cloud."

“More enterprises want to consider an all flash array when it comes time to replace their aging legacy storage solutions,” said Eric Burgener, research director Storage, IDC.  “Systems like the Pure Storage FlashArray//m10 that offer a low entry price point make taking that first all-flash step easier for these organizations, while at the same time providing a non-disruptive performance and capacity expansion path to enable the easy consolidation of additional workloads onto that platform over time.”


The FlashArray//m10 and FlashStack Mini will be generally available in June, 2016. Authorized Pure Storage channel partners can help customers determine the right configuration for their environment. To find a reseller in your region, visit


Pure//Accelerate, will be live-streaming keynotes to the world on Monday, March 14 from 1:00 – 2:30 p.m. PDT and Tuesday, March 15 from 1:00 – 2:30 p.m. PDT.

Watch live as Blair Dore of Google, Raghu Raghuram of VMWare, Keith Bruce of Superbowl 50, Bill Schlough of the San Francisco Giants and Shark Tank’s very own Robert Herjavec share the keynote main stage with the next generation of enterprise storage technology. You’ll also hear from innovative Pure Storage customers like Intuit, Mercedes, Shutterfly, ServiceNow, Secure-24, The Boston Globe, Airware, Red Hawk, Casino and NY Presbyterian Hospital.


About Pure Storage

Pure Storage (NYSE: PSTG) accelerates possible, transforming businesses in ways previously unimagined. The company's disruptive, software-driven storage technology combined with a customer-friendly business model drives business and IT transformation for customers through dramatic increases in performance and efficiency at lower costs. Pure Storage FlashArray//m is simpler, faster and more elegant than any other technology in the datacenter. FlashArray //m is ideal for the move toward big data and for performance-intensive workloads such as cloud computing, database systems, desktop virtualization, real-time analytics and server virtualization. With Pure's industry leading Satmetrix-certified NPS score of 79, Pure customers are some of the happiest in the world, and include large and mid-size organizations across a range of industries: cloud-based software and service providers, consumer web, education, energy, financial services, governments, healthcare, manufacturing, media, retail and telecommunications. With Pure Storage, companies push the boundaries of what's possible to become faster, smarter and more innovative.

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Pure Storage, Pure 1, Evergreen, FlashBlade, Elasticity and the “P” logo are trademarks or registered trademarks of Pure Storage, Inc. All other trademarks or names referenced in this document are the property of their respective owners.

Forward-Looking Statements

This release contains forward-looking statements including, among other things, statements regarding the expected performance and benefits of Pure Storage's product offerings. The words "believe," "may," "will," "plan," "expect," and similar expressions are intended to identify forward-looking statements. These forward-looking statements are subject to risks, uncertainties, and assumptions. If the risks materialize or assumptions prove incorrect, actual results could differ materially from the results implied by these forward-looking statements. Risks include, but are not limited to, risks described in our filings with the Securities and Exchange Commission (SEC), including future reports that we may file with the SEC from time to time, which could cause actual results to vary from expectations. Pure Storage assumes no obligation to, and does not currently intend to, update any such forward-looking statements after the date of this release.

Any unreleased products, features, or functions referenced in this release, our website or other press releases or public statements that are not currently available are subject to change at Pure Storage's discretion and may not be delivered as planned or at all. Customers who purchase Pure Storage's product offerings should make their purchase decisions based upon products, features and functions that are currently available.


Press Contact

Joseph Beare

Pure Storage

+1 650.279.1717



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