Flash Storage Meets Growth Demands


Customer:

For digital cinema company Arts Alliance Media, storage is incredibly important – it has around 30,000 cinema screens around the world from which it needs to pull data that allows the software it builds to function. Spinning disks couldn’t do the job – only flash has the performance needed to process its information. Arts Alliance Media chose Pure Storage’s enterprise flash array, with fantastic results that has saved the company around £1 million.

Challenges:

  • Managing massive amounts of global customer data
  • Existing spinning disk technology wasn’t matching requirements
  • Only flash had the potential to match Alliance Media’s demands for high performance, availability and ease of management
  • With the required workloads, hybrid disk performance from Dell was ‘terrible’

Use Case:

Business Transformation:

  • Providing the power needed to cope with massive customer data demands from 30,000 cinema screens around the world, saving around £1 million

IT Transformation:

  • Significant cost savings from energy expenditure
  • Some applications run 150 times faster than previously, resulting in increased financial productivity and a reduction in administration and maintenance
  • Deduplication means Arts Alliance Media can handle more data without having to increase the amount of flash storage, decreasing its storage cost
  • SQL databases no longer require periodic restarts, saving time and money spent on IT support
“The performance difference is huge – I can push ten times the amount of read and write throughput, plus twenty times the amount of IOPS. Pure runs far quicker – it all runs at sub 2ms, while before I had a tenth of that performance.”
Louis Farnham, Technical Architect, Arts Alliance Media
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