Betfair Places a Winning Bet on Pure Storage


Business Transformation

  • Millions of customers every day have uninterrupted access to the most advanced on-line betting environment, while Betfair benefits from processing high volumes of transactions reliably, even at peaks reaching 3,000 transactions per second.

IT Transformation 

  • All-flash arrays deliver consistently sub-millisecond latencies, ensuring the best possible user experience.
  • The solution provides ultra-high reliability and performance, even at peak loads.
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“Pure Storage beat the socks off everyone else in terms of performance.”
Andrew Cook, Principal Engineer, Betfair

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