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Pure Storage and Arrow Sign Agreement to Drive Adoption of All-Flash Storage in Italy

As part of the EMEA partnership, now resellers in Italy benefit from value-added services to accelerate broad all-flash storage deployment

Milan, Italy, — February 16, 2016 — Pure Storage (NYSE: PSTG), the market’s leading independent solid-state array vendor, and Arrow today announce an agreement to drive adoption of the Pure Storage all-flash array via Pure Storage channel partners, within Italy, as part of their partnership in Europe, the Middle East and Africa (EMEA).

For the channel community, flash storage opens up new growth opportunities within the storage market. Arrow is adding extensive value in this segment and incremental services such as deal registration, and proof-of-concept management. A highly specialized team will deliver consulting, professional services, technical support and training on Pure’s solutions - serving reseller needs when implementing flash storage solutions within customer environments.

“It is imperative that there is support from distributors such as Arrow across a region in order to meet the needs of our rapidly expanding channel base” said James Petter, VP EMEA at Pure Storage. “Our agreement with Arrow in EMEA is central to our strategy and will expand Pure Storage’s reach within markets and across countries, boost VAR recruitment and maintain our commitment to operating as channel-focused business. Arrow will offer comprehensive value and choice to our partners.”

About Pure Storage’s P3 Partner Program

Pure Storage implemented a two-tier distribution strategy, bolstering and supporting local partners and driving adoption of all-flash storage through its P3 Partner Program. Resellers who join Pure Storage’s P3 Partner Program will be able to work with Arrow and other distributors throughout EMEA. Adding a regional distribution tier in international markets will broaden support for new customers in new markets and partners through the channel.

About Pure Storage

Pure Storage (NYSE:PSTG) accelerates possible, transforming businesses in ways previously unimagined. The company’s disruptive, software-driven storage technology combined with a customer-friendly business model drives business and IT transformation for customers through dramatic increases in performance and efficiency at lower costs. Pure Storage FlashArray//m is simpler, faster and more elegant than any other technology in the datacenter. FlashArray //m is ideal for the move toward big data and for performance-intensive workloads such as cloud computing, database systems, desktop virtualization, real-time analytics and server virtualization. With Pure's industry leading NPS score of 79, Pure customers are some of the happiest in the world, and include large and mid-size organizations across a range of industries: cloud-based software and service providers, consumer web, education, energy, financial services, governments, healthcare, manufacturing, media, retail and telecommunications. With Pure Storage, companies push the boundaries of what's possible to become faster, smarter and more innovative.

Join us in March 2016 for the first annual Pure//Accelerate conference, as disruptive to the tech conference space as Pure Storage is to the datacenter, Pure//Accelerate will bring current and future technology/business leaders together to share in a dialogue about what is possible…for their businesses and for themselves.


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Analyst Recognition:

Gartner Magic Quadrant for Solid-State Arrays


About Arrow

Arrow Electronics ( is a global provider of products, services and solutions to industrial and commercial users of electronic components and enterprise computing solutions. Arrow serves as a supply channel partner for more than 100,000 original equipment manufacturers, contract manufacturers and commercial customers through a global network of more than 460 locations in 56 countries.


The Pure Storage and "P" logo marks are trademarks of Pure Storage, Inc. All other trademarks or names referenced in this document are the property of their respective owners.


Media Contacts

Julia André

Pure Storage



Thorsten Hecking

Arrow Electronics


Phone: +49 (0) 6102 5030 8638


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