All-Flash Enterprise Storage Pioneer Recognized by Industry's Leading IT Channel Publication for Second Consecutive Year

Mountain View, CA – August 15, 2013 — Pure Storage, the all-flash enterprise storage array company, today announced that it has been honored by UBM Tech Channel's CRN Magazine as a 2013 Emerging Technology Vendor. The annual list showcases hot startups that are making an impact on the information technology (IT) channel in their markets and an impression on the high tech industry as a whole, with a new product or technology that is not only innovative, but generates the high margins solution providers require in today's competitive marketplace.

"Any technology vendor can claim to offer innovative products and groundbreaking technology, but only a select group can truly impact the marketplace with their offerings," said Robert Faletra, CEO, UBM Tech Channel. "The companies named to the 2013 Emerging Vendor list offer solutions that deliver as promised, while creating the high margins that solution providers demand. We congratulate all the vendors for their commitment to delivering technological innovations that map to the needs of the dynamic channel market."

For more than three years, Pure Storage has been delivering a breakthrough storage experience designed to meet the rigorous resiliency, scalability, efficiency and performance requirements of enterprise customers in diverse markets, and for a variety of high performance workloads and applications, including virtual desktop infrastructure (VDI), cloud computing, and database and server virtualization. Its flagship product, the Pure Storage FlashArray, was the industry's first all-flash enterprise storage array to successfully drive the cost of flash memory below that of legacy spinning disk, delivering the innumerable benefits of all-flash at a price point the mainstream could afford. Now in its third generation release, FlashArray is the industry's most mature, stable and production-hardened all-flash storage array available on the market today.

Pure Storage first announced plans to be a channel-devoted sales organization during its market entry in 2011, and has since made good on its promise, introducing its Pure Partner Program (P3) when FlashArray became generally available in 2012. Now in its second year of channel operations, the company has inked strategic agreements with more than 100 partners worldwide, and expanded its P3 program to offer new gold and silver partner tiers and deliver unparalleled demand generation, sales and support tools, demonstration units and rewards for VARs and service providers selling its award-winning FlashArray.

"We are honored to be recognized by CRN as an emerging technology vendor for a second year, which underscores the value that FlashArray provides to our channel partners and customers," said David Hatfield, president at Pure Storage. "We remain singularly devoted to the vitality and success of our partner community. Through our P3 partner program, we are delivering disruptive technology that changes the playing field for enterprise storage and delivers the breakthrough experience the market is hungry for."

CRN's 2013 Emerging Technology Vendor list is comprised of technology companies that were founded after 2007 and have annual revenues of under $1 billion. To view the complete list of CRN's 2013 Emerging Storage Vendors, visit:http://purefla.sh/14NQvcV.

Learn more about P3

To learn more about the benefits and rewards of the Pure Storage Partner Program and become a member, visit:www.purestorage.com/company/resellers.html.

About UBM Tech Channel

UBM Tech Channel, a UBM company is the premier provider of IT channel-focused events, media, research, consulting, and sales and marketing services. With more than 30 years of experience and engagement, UBM Tech Channel has the unmatched channel expertise to execute integrated solutions for technology executives, managing partner recruitment, enablement and go-to-market strategy in order to accelerate technology sales. To learn more about UBM Tech Channel, visit http://www.ubmchannel.com.

About Pure Storage

Pure Storage, the all-flash enterprise storage company, enables the broad deployment of flash in the data center. When compared to traditional disk-centric arrays, Pure Storage all-flash enterprise arrays are 10x faster and 10x more space and power efficient at a price point that is less than performance disk per gigabyte stored. The Pure Storage FlashArray is ideal for high performance workloads, including server virtualization, desktop virtualization (VDI), database (OLTP, real-time analytics) and cloud computing. For more information, visit www.purestorage.com.

Connect with Pure Storage:

Read the blog: http://www.purestorage.com/blog
Follow on Twitter: www.twitter.com/PureStorage
Visit on Facebook: www.facebook.com/PureStorage
Enjoy our videos on YouTube: I Want Flash, All Night Long and You Know You Want Flash, Right?

The Pure Storage and “P” logo marks, Purity Operating Environment, and RAID-3D are trademarks of Pure Storage, Inc. All other trademarks or names referenced in this document are the property of their respective owners.

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North America

Hope Nicora
Bhava Communications
purestorage@bhavacom.com
510-984-1527

Europe

Natasha Hill 
Rocket Communications for Pure Storage
purestorage@rocketcomms.net
+44 (0) 8543 707 024