Skip to Content

Pure Storage Empowering India’s MSME Market through Managed Service Providers

Pure Storage Empowering India’s MSME Market

Bangalore, India – June 16, 2021 — the IT pioneer that delivers storage as-a-service in a multi-cloud world, announced today that it’s modern data solutions are being used by an emerging class of managed service providers (MSPs), including UBX Cloud, ZeaCloud and ECS Biztech, that are delivering IT services over the cloud to the fast growing Micro, Small and Medium Enterprise (MSME) market. The Indian government estimates that there are over 63 million MSME companies, which form the heartbeat of the government’s Make in India initiative.

UBX Cloud, ZeaCloud and ECS Biztech all offer a range of services such as Infrastructure-as-a-Service (IaaS), Desktop-as-aService (DaaS) and business continuity services to their MSME customers throughout India, notably in tier 2 and tier 3 cities.

“The MSME market is quickly becoming a critical component of the Indian economy and providing affordable but powerful IT services to these companies will enable them to grow even faster to the benefit of the whole country. Pure is privileged to be able to indirectly support this important segment through innovative MSPs like UBX Cloud, ZeaCloud and ECS Biztech.”

Ramanujam Komanduri
Country Manager, Pure Storage India

UBX, a global cloud provider with over 250 enterprise and MSP customers across the US and India, has been using Pure’s all-flash technologies for almost 10 years. Their customers in India include TRS Forms, RSC Tech, Abirami Soap Works and VKC Group.

“We made the decision to go Pure when they were still a startup. UBX recognized very early on that Pure had something amazingly performant and simple under the hood. We happened to be the first customer to purchase their array in Detroit almost 10 years ago. With each new generation, we get new features and performance without complex shell games of other legacy storage vendors,” said Steven Panovski, President of UBX Cloud.

ZeaCloud, a home-grown MSP that services customers across the National Capital Region, Mumbai, Pune, Bangalore and many tier 2 and 3 cities, acts as a one-stop IT services shop for their customers, providing them with an entire set of managed services including performance and uptime monitoring over the cloud. Its  customers include companies like Merino Consulting Services, an IT consulting and enterprise software solutions company and J. S. Furnishings, a luxury retail chain.

“Pure helps us to compete with the large cloud service providers in terms of delivering extreme storage performance. Our customers who have been migrated to Pure are surprised by the sudden improvement in the unprecedented performance of their applications,” said Abhishek Khanna, Chief Operating Officer, ZeaCloud.

ECS Biztech, which has over a 100 customers across the country in the IT/ITes, Manufacturing, Logistics, and BFSI segments using their Managed Hosting, Private Cloud and IaaS services, selected Pure for its end-to-end NVMe technology.

“For many of our customers who require high disk IOPS (Input/Output Operations Per Second) and lower latency for high transaction database services, Pure has enabled us to deliver exceptional performance meeting our end users’ requirements,” said Seema Mandora, Director of ECS Biztech.

About Pure Storage

Pure Storage (NYSE: PSTG) gives technologists their time back. Pure delivers a modern data experience that empowers organisations to run their operations as a true, automated, storage as-a-service model seamlessly across multiple clouds. Pure helps customers put data to use while reducing the complexity and expense of managing the infrastructure behind it. And with a certified customer satisfaction score in the top one percent of B2B companies, Pure's ever-expanding list of customers are  among the happiest in the world. For more information, visit

Pure Storage, the Pure P Logo, Portworx, and the marks on the Pure Trademark List at are trademarks of Pure Storage, Inc. Other names are trademarks of their respective owners.

Press Contact
Meet with an Expert

Let’s talk. Book a 1:1 meeting with one of our experts to discuss your specific needs.

Questions, Comments?

Have a question or comment about Pure products or certifications?  We’re here to help.

Schedule a Demo

Schedule a live demo and see for yourself how Pure can help transform your data into powerful outcomes. 

Call Sales: +44 8002088116


Pure Storage, Inc.

2555 Augustine Dr.

Santa Clara, CA 95054

800-379-7873 (general info)

Your Browser Is No Longer Supported!

Older browsers often represent security risks. In order to deliver the best possible experience when using our site, please update to any of these latest browsers.