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Pure Storage to Demonstrate How Organisations Can Uncomplicate Storage, Forever, at GITEX 2022

How Organisations can Uncomplicate Storage Forever

Dubai, United Arab Emirates – September 14, 2022 — Pure Storage (NYSE: PSTG), the IT pioneer that delivers the world’s most advanced data storage technology and services, today announced its participation at GITEX 2022 where it will showcase a series of recent innovations — including Evergreen//One™, Pure Fusion™, Portworx™ Data Services and FlashArray//X™ — that are intuitive, green and enable businesses to innovate at scale.

 “The accelerated pace of digitalization in the Middle East has been underpinned by the flexibility and convenience of modern as-a-service offerings. The data storage industry, at large, however has not matched this pace of innovation — legacy solutions remain complex, lack agility and flexibility and aren’t innovative enough to meet the data requirements of modern businesses. With a design approach that is fundamentally rooted in simplicity and customer-centricity, Pure continues to disrupt the storage industry with uncomplicated technology that enables transformation in a sustainable and cost-effective manner.”

Omar Akar
Regional Vice President, Middle East & Emerging Africa, Pure Storage

Visitors to the Pure Storage stand will have a chance to experience and interact with the latest solutions across three key themes:

  • As-a-service: In order to support regional enterprises as they embrace flexible, consumption-based operating models and invest in modern technologies and services that optimise for stronger value over time, Pure has advanced its unrivaled leadership in delivering Storage-as-a-Service (STaaS) with updates to its Evergreen™ portfolio. This suite of products which includes Evergreen//Forever™, Evergreen//Flex™ and Evergreen//One prioritizes cost efficiencies, a longer, sustainable technology lifecycle, and modernisation without disruption.
  • Infrastructure-as-code: As organisations modernise their infrastructure platforms and operations to support agility and accelerate innovation, there is a greater need to provide developers with the tools, interfaces and APIs they need to control the infrastructure and services as well as the automation of operations, application and data management to maximise their productivity. By combining the simplicity of the cloud  with on-demand consumption and back-end provisioning, Pure Fusion enables organisations to deliver a new scale-out storage model that unifies arrays and optimises storage pools on the fly. Portworx Data Services (PDS), the industry’s first Database-as-a-Service platform for Kubernetes, enables developers to run heterogeneous data services from a single platform, on any cloud, and at a low cost.
  • Sustainability: Mitigating the environmental impact of data infrastructure is critical, as data workloads increase. Pure recognizes that building a sustainable model for the future now requires data storage that is engineered to require significantly lower power, lower cooling, and far less waste. With a portfolio that includes FlashArray™, FlashBlade™ and Evergreen, the company is leading the way in delivering solutions and services that allow customers to dramatically decrease their own environmental footprints. According to a recent product life cycle assessment (LCA) of its portfolio, specifically the FlashArray products, Pure Storage customers achieve up to 80% reduction in direct carbon usage by data systems compared to competitive products. In addition, the newly launched FlashBlade//S™ delivers double the density, performance, and power efficiency of the previous platform.

“As a mainstay at GITEX for several years, Pure sees the exhibition as an unparalleled platform to engage with regional customers, prospects and partners on two fronts. For one, it gives us an opportunity to gain a deeper understanding of their challenges and growth opportunities. It also allows us to demonstrate how the innovations we have brought to market over the last 12 months can enable them to unleash innovation at scale. Given the pivot we are seeing in region towards subscription-based consumption models, and a more sustainable approach to IT, we are particularly excited about the value proposition we are highlighting at this year’s edition of GITEX,” concluded Akar.


At GITEX, Pure Storage can be found in Hall 7, Stand H7-G30.

About Pure Storage

Pure Storage (NYSE: PSTG) uncomplicates data storage, forever. Pure delivers a cloud experience that empowers every organisation to get the most from their data while reducing the complexity and expense of managing the infrastructure behind it. Pure’s commitment to providing true storage as-a-service gives customers the agility to meet changing data needs at speed and scale, whether they are deploying traditional workloads, modern applications, containers, or more. And with a certified customer satisfaction score in the top one percent of B2B companies, Pure's ever-expanding list of customers are among the happiest in the world. For more information, visit

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Press Contact
Vernon Saldanha
Procre8 (on behalf of Pure Storage)
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