Get more value from your data with an easy-to-deploy, high-performance data experience, delivering real-time analytics on an all-flash distributed platform.
Unify your hybrid and multi-cloud ecosystems with Pure for effortless private and public cloud data and application mobility that lets you run applications anywhere.
Modernise your private cloud and build seamless multicloud mobility with flexible, effortless, cost-effective storage.
The threat and costs of a data breach can be devastating. It’s time to say good-bye to siloed legacy solutions and introduce your organisation to modern data protection.
With millions spent annually to guard entry points to data, many still underestimate the strategic value of augmenting data protection. Pure FlashBlade® delivers solutions to support ransomware recovery.
Rely on a backup architecture that’s fast enough to back up and restore data when it matters most, yet big enough to consolidate your data silos—including your backup appliances.
Forget about expensive upgrade cycles, disruptive downtime, and rebuys of TBs you already own. The Evergreen Storage™ subscription model offers seamless, rapid upgrades and expansion, without disruption.
Get storage as a service (STaaS) for on-premises and public cloud. Efficiently operate a hybrid cloud by unifying your environment with one subscription and one set of storage services.
Pure Cloud Block Store™ delivers seamless data mobility, resilience, and a consistent experience—no matter where your data lives.
Government doesn’t have to be slow, especially when you can get the performance and power of the world’s most innovative flash storage solution.
Data is critical to delivering higher quality, integrated care. Implement Pure solutions to achieve efficiencies of care delivery, lower costs, and eliminate data silos and migrations.
Only Pure Storage delivers a modern data experience for MSPs that want to stand out in today’s competitive marketplace.
Deliver storage as a service for containers. Pure Service Orchestrator™ gives developers the agility of public cloud with the reliability and security of on-premises infrastructure.
Pure FlashArray//C is the first all-QLC flash storage array delivering NVMe performance, hyper-consolidation, and simplified management for capacity-oriented workloads.
From entry-level to enterprise applications, accelerate business results with your most critical data. FlashArray//X delivers a modern experience for Tier 0 and Tier 1 workloads.
Pure FlashBlade is the industry's most advanced solution delivering native scale-out file and object storage.
FlashStack™ combines compute, network, and storage to provide a modern infrastructure platform for business-critical applications, DevOps, and analytics. IDC calculates organisations can achieve ROI of 431% over five years.
Escape the limits of legacy infrastructure complexities and DIY solutions. Get the time-to-insight that data-driven innovators need from AIRI®, the industry’s first, full-stack AI-ready infrastructure.
Get storage as a service (STaaS) for on-premises and public cloud. Efficiently operate a hybrid cloud by unifying your environment with one subscription and one set of storage services.
Pure1® changes everything, giving you workload and capacity planning, analytics, tech support, and more. Experience self-driving storage with full-stack, AI-powered data-storage management and monitoring.
Purity gives you the agility you need. Pure Storage is committed to making every bit of your organisation's data available—in the most insightful way possible—so you can take informed action.
Forget about expensive upgrade cycles, disruptive downtime, and rebuys of TBs you already own. The Evergreen Storage™ subscription model offers seamless, rapid upgrades and expansion, without disruption.
Pure Cloud Block Store™ delivers seamless data mobility, resilience, and a consistent experience—no matter where your data lives.
Embrace the future of cloud and data flexibility with the Modern Data Experience.
Sort by industry, business case, and product to learn how organisations across geographies are using Pure products.
Support that’s focused on you. Find solutions for potential issues before they become problems.
Speed time to benefit and accelerate your Modern Data Experience journey with help from experts from Pure.
Get full access to our complete library of e-books, analyst reports, white papers, and more.
Pure is redefining the storage experience and empowering innovators by simplifying how people consume and interact with data.
See the latest announcements, analyst reports, awards, and news coverage on Pure and the storage market.
Find financial information, corporate governance details, stock information, and investor resources.
Step forward. Be you. Pure Storage is where we build the future. It’s where we change industries. It’s where we don’t question the status quo, we erase it.
Right now, you’ll find us online—at our own events and other industry events.
Find and register for upcoming webinars and search our catalogue of on-demand content to enhance your knowledge of storage, data management, and Pure technology.
Get the latest perspective and technical information from the great minds at Pure.
Learn about everything modern data storage, from flash to hybrid cloud, QLC, and beyond.
Our channel partners have the technology and solutions to drive faster, smarter, and more innovative business, helping customers achieve results that were previously unimaginable.
Pure's TAP Program enables leading vendors to build pre-tested joint solutions that span AI, analytics, cloud, modern data protection, and much more.
Pure works with innovative managed service providers to simplify and power infrastructure, hybrid and multicloud solutions, and complex IT services.
Pure Storage
What Is Pure Storage?
Pure Storage® is a leading provider of enterprise-grade, all-flash block, file, and object storage. Pure delivers a Modern Data Experience™ by providing simple, seamless, and sustainable consolidation of your data storage management needs both on-premises and in the cloud.
Who Founded Pure Storage?
Initially founded in 2009 under the code name Os76 Inc., the story of Pure Storage starts in the offices of Sutter Hill Ventures where John “Coz” Colgrove, a veteran inventor in the storage space, and John Hayes, former CTO of Yahoo!, teamed up to rethink enterprise data storage.
Advances in MLC flash technology had recently reduced the cost of solid-state drives (SSDs) enough for them to gain traction as viable alternatives to the hard-disk drives (HDDs) used in laptops and desktop computers. The ubiquity of commodity flash for consumer electronics meant the technology was ready to be taken to the next level: enterprise all-flash storage arrays.
Pure’s founders envisioned developing an enterprise storage solution that could deliver:
- All the performance benefits of flash storage, including orders of magnitude more IOPS (input/output operations per second) vs. disk-based storage
- A competitive cost per gigabyte for enterprise storage applications
- Built-in data redundancy, resiliency, and security
- A simplified flexible storage management system that’s easy to deploy, maintain, and upgrade without disruptions or downtimes
Additionally, they had to contend with the single biggest hurdle holding flash storage back: endurance. The flash drives of 2009 could only support 10,000 read/write cycles—not enough memory real estate for the types of loads handled by enterprise data centers.
They solved this problem by designing block storage array software specifically for solid-state devices. They started with a flexible software architecture consisting of two layers:
- A lower layer dedicated to the optimisation of the physical storage medium for performance, reliability, and longevity
- An upper layer to handle storage management system-level tasks, including virtualisation, communication with hosts, data reduction, scheduling internal I/O, RAID protection, and overall array management
Suffice it to say, Coz, Hayes, and the rest of the Pure Storage team succeeded in deploying their vision. In January 2010, Os76 exited stealth mode and changed its name to Pure Storage. In August 2011, Pure Storage launched its first commercially available all-flash block storage array: FlashArray 300 Series. Today, Pure Storage offers a variety of enterprise-grade all-flash solutions for block, file, and object storage.
Of course, technology is only one part of the story behind Pure’s success. If you’d like to read more about the origins of Pure Storage, check out our free eBook: Flash Was Only the Beginning.
Test Drive FlashArray//X
Work in a self-service environment to experience the management of a Pure FlashArray™//X. Explore advanced features, including snapshots, replication, ActiveCluster, and even VMware integration.
What Does Pure Storage Do?
Pure Storage provides all-flash data storage products and solutions for data centers. Pure’s core product offerings include:
- FlashArray//X: A performance-optimised, all-flash, end-to-end NVMe and NVMe-oF storage array designed to provide block storage for Tier 0 and Tier 1 applications
- FlashArray//C: A capacity-optimised, all-flash NVMe storage array for Tier 2 applications that leverages QLC flash to deliver flash performance at hybrid economics
- FlashBlade®: A Unified Fast File and Object (UFFO) storage solution that can scale-out with your storage needs
Pure Storage has also partnered with other technology leaders to deliver plug-and-go all-flash storage and compute solutions fit for modern data analytics pipelines and AI:
- FlashStack®: A modern converged infrastructure (CI) solution that combines FlashBlade with Cisco-validated technologies to deliver compute, storage, and network resources
- AIRI®: A full-stack AI-ready infrastructure that combines the raw power of NVIDIA GPUs with the massive parallelism and high-throughput performance of FlashBlade
What Differentiates Pure Storage Products from Other Flash Storage Solutions?
The thing that consistently sets Pure Storage apart from the competition is its commitment to delivering a Modern Data Experience™. Pure is:
- Simple: A user-friendly storage management system that makes managing and provisioning storage resources throughout your organisation a joy for administrators and engineers alike
- Seamless: A single data resource for the consolidation of siloed storage arrays, data warehouses, and multicloud environments
- Sustainable: A storage solution that you can scale and grow with your organisation and upgrade with little downtime
This commitment to delivering a Modern Data Experience has led to the creation of several key tech differentiators:
- Evergreen™ storage architecture that decouples flash storage from the controller to enable truly non-disruptive upgrades without the need for data migrations or downtimes
- AI-powered analytics that catch issues before they occur and recommend solutions with Pure1 Meta®
- UFFO storage that can power modern apps, analytics pipelines, and AI with FlashBlade
- True consolidation of multicloud and on-premise storage resources into a single pane of glass with Purity.
