Simplify Your Storage Ownership, Forever

Evergreen//Forever™ offers customers a traditional storage purchase with a subscription to continuous software and hardware upgrades to meet your application and workload requirements. Delivered seamlessly, non-disruptively, and with data-in place, Evergreen//Forever is the industry’s leading, customer proven way to buy storage once and keep it forever modern—delivering unequaled IT agility.

Subscribe to Innovation with Evergreen//Forever

Purchase a Pure Storage® FlashArray™ or FlashBlade//S™ with an Evergreen//Forever subscription, and you’ll experience storage that’s always improving and never needs to be replaced. Get enterprise-level data services, tools, and new features, along with upgraded controllers, blades, and flash when you need them.

Reduce Data Storage Costs

Reduce your total cost of ownership (TCO) for storage and save more than 50% over traditional forklift upgrades. Get modern storage with the freedom to upgrade, expand, and continuously innovate.

Simplify Your Data Storage

From integration to storage management to upgrades, Evergreen//Forever simplifies everything about the data storage lifecycle. Imagine storage that just works, delivering you 99.9999% of availability—including upgrades.

Stay Modern without Re-buys

Purchase and deploy once, and stay modern with seamless, rapid upgrades and expansion, without disruption or re-buying your storage. Scale and modernise as needed without downtime, performance impact, data migrations, or forklift upgrades.

Achieve IT Agility

Evergreen//Forever meets your needs today and tomorrow. It’s storage built to keep you agile enough to respond to changing business needs for over 10 years.

Get the Best Customer Experience

Pure users rely on Evergreen//Forever guarantees for satisfaction and effective capacity, along with proactive, premium-level support that delivers real peace of mind.

See Why Evergreen//Forever Leads The Way


Pure Storage

Dell EMC
Future-Proof for PowerStore Only


Primera/Nimble Timeless

All-inclusive software subscription

All array features now and in the future

Limited features

Limited features

Limited features

Non-disruptive HW and SW upgrades across generations

Truly non-disruptive, data-in-place, modular upgrades

Vendor history of "forklift" upgrades

Disruptive upgrades if more than 50% controller utilization

Limited NDU (not across generations, Nimble only)

Included controller upgrades to latest generation

Ever Modern included controller upgrades**

One-time controller upgrade to next-gen only ***


One-time, limited controller credit

No-limit on-demand controller/blade upgrades

(Latest generation and higher model)

Ever Agile (anytime 100% trade-in credit)**

One-time controller upgrade to next-gen or next-model only ***



Anytime media

Capacity consolidation**

No media trade-in


One-time media upgrade (Primera only)

Guaranteed effective capacity

(Not just an efficiency ratio)

Right Size Guarantee™*

No capacity guarantee

No capacity guarantee

No capacity guarantee

Proven record of delivering on upgrade/trade in promises

10,000+ controller upgrades, without disruption or re-buy

New offering, unproven

Controller upgrade program removed from Keystone

New offering, unproven (Primera)

* Right Size Guarantee available at no extra charge on FlashArray//XL
** Ever Agile and Capacity Consolidation require purchase of qualifying capacity
*** Requires purchase of premium support package and service add-on options, all at extra cost (per Dell EMC PowerStore Data Sheet)

What is Evergreen//Forever?

A Pure Storage Evergreen//Forever subscription delivers value to your organisation with storage that is purchased and deployed once and stays modern, virtually forever. Pure’s evergreen architecture makes this possible with seamless hardware and software upgrades and built-in compatibility with future technologies. As your company grows, you can scale storage as needed—without downtime, performance impact, data migrations, expensive leases, or forklift upgrades.

People also ask:

1. What is a forklift upgrade?

Forklift upgrades are complete overhauls of the IT infrastructure. Old and outdated storage systems are ripped out and replaced with newly purchased technology. The process is complex, wasteful, and time-consuming. Forklift upgrades are driven by architectural incompatibilities between storage generations or limitations in scale-out architectures that can’t add new nodes to existing arrays or clusters.

2. What is a non-disruptive upgrade?

A non-disruptive upgrade (NDU) is a software upgrade, hardware expansion, and/or component (like a controller, blade, or chassis) replacement that doesn’t impact data availability or performance. In an ideal scenario, it means no downtime, no data migrations, and no degradations in performance.

Evergreen Storage was rebranded to Evergreen//Forever.

Architected for Today and Tomorrow

We work with the best across all industries. See what customers have to say about Evergreen//Forever.

“With Evergreen we’re always current.”

Dale Sanders
President of Technology, Health Catalyst

“With Pure Storage, we can deliver new development environments in minutes, not hours or days.”

Michael Finnegan
VP of Production Operations, eMoney Advisor
Meet with an Expert

Let’s talk. Book a 1:1 meeting with one of our experts to discuss your specific needs.

Questions, Comments?

Have a question or comment about Pure products or certifications?  We’re here to help.

Schedule a Demo

Schedule a live demo and see for yourself how Pure can help transform your data into powerful outcomes. 

Call Sales: 800-976-6494


Pure Storage HQ

650 Castro St #400

Mountain View, CA 94041

800-379-7873 (general info)

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