Get more value from your data with an easy-to-deploy, high-performance data experience, delivering real-time analytics on an all-flash distributed platform.
Unify your hybrid and multi-cloud ecosystems with Pure for effortless private and public cloud data and application mobility that lets you run applications anywhere.
Modernise your private cloud and build seamless multicloud mobility with flexible, effortless, cost-effective storage.
The threat and costs of a data breach can be devastating. It’s time to say good-bye to siloed legacy solutions and introduce your organisation to modern data protection.
With millions spent annually to guard entry points to data, many still underestimate the strategic value of augmenting data protection. Pure FlashBlade® delivers solutions to support ransomware recovery.
Rely on a backup architecture that’s fast enough to back up and restore data when it matters most, yet big enough to consolidate your data silos—including your backup appliances.
Forget about expensive upgrade cycles, disruptive downtime, and rebuys of TBs you already own. The Evergreen Storage™ subscription model offers seamless, rapid upgrades and expansion, without disruption.
Get storage as a service (STaaS) for on-premises and public cloud. Efficiently operate a hybrid cloud by unifying your environment with one subscription and one set of storage services.
Pure Cloud Block Store™ delivers seamless data mobility, resilience, and a consistent experience—no matter where your data lives.
Government doesn’t have to be slow, especially when you can get the performance and power of the world’s most innovative flash storage solution.
Data is critical to delivering higher quality, integrated care. Implement Pure solutions to achieve efficiencies of care delivery, lower costs, and eliminate data silos and migrations.
Only Pure Storage delivers a modern data experience for MSPs that want to stand out in today’s competitive marketplace.
Deliver storage as a service for containers. Pure Service Orchestrator™ gives developers the agility of public cloud with the reliability and security of on-premises infrastructure.
Pure FlashArray//C is the first all-QLC flash storage array delivering NVMe performance, hyper-consolidation, and simplified management for capacity-oriented workloads.
From entry-level to enterprise applications, accelerate business results with your most critical data. FlashArray//X delivers a modern experience for Tier 0 and Tier 1 workloads.
Pure FlashBlade is the industry's most advanced solution delivering native scale-out file and object storage.
FlashStack™ combines compute, network, and storage to provide a modern infrastructure platform for business-critical applications, DevOps, and analytics. IDC calculates organisations can achieve ROI of 431% over five years.
Escape the limits of legacy infrastructure complexities and DIY solutions. Get the time-to-insight that data-driven innovators need from AIRI®, the industry’s first, full-stack AI-ready infrastructure.
Get storage as a service (STaaS) for on-premises and public cloud. Efficiently operate a hybrid cloud by unifying your environment with one subscription and one set of storage services.
Pure1® changes everything, giving you workload and capacity planning, analytics, tech support, and more. Experience self-driving storage with full-stack, AI-powered data-storage management and monitoring.
Purity gives you the agility you need. Pure Storage is committed to making every bit of your organisation's data available—in the most insightful way possible—so you can take informed action.
Forget about expensive upgrade cycles, disruptive downtime, and rebuys of TBs you already own. The Evergreen Storage™ subscription model offers seamless, rapid upgrades and expansion, without disruption.
Pure Cloud Block Store™ delivers seamless data mobility, resilience, and a consistent experience—no matter where your data lives.
Embrace the future of cloud and data flexibility with the Modern Data Experience.
Sort by industry, business case, and product to learn how organisations across geographies are using Pure products.
Support that’s focused on you. Find solutions for potential issues before they become problems.
Speed time to benefit and accelerate your Modern Data Experience journey with help from experts from Pure.
Get full access to our complete library of e-books, analyst reports, white papers, and more.
Pure is redefining the storage experience and empowering innovators by simplifying how people consume and interact with data.
See the latest announcements, analyst reports, awards, and news coverage on Pure and the storage market.
Find financial information, corporate governance details, stock information, and investor resources.
Step forward. Be you. Pure Storage is where we build the future. It’s where we change industries. It’s where we don’t question the status quo, we erase it.
Right now, you’ll find us online—at our own events and other industry events.
Find and register for upcoming webinars and search our catalogue of on-demand content to enhance your knowledge of storage, data management, and Pure technology.
Get the latest perspective and technical information from the great minds at Pure.
Learn about everything modern data storage, from flash to hybrid cloud, QLC, and beyond.
Our channel partners have the technology and solutions to drive faster, smarter, and more innovative business, helping customers achieve results that were previously unimaginable.
Pure's TAP Program enables leading vendors to build pre-tested joint solutions that span AI, analytics, cloud, modern data protection, and much more.
Pure works with innovative managed service providers to simplify and power infrastructure, hybrid and multicloud solutions, and complex IT services.
Powered by Pure Storage FlashBlade® systems, Rapid Restore dramatically increases the speed of data restoration without the need to change your backup software.
Legacy purpose-built backup appliances aren’t helping you meet your data-protection SLAs. FlashBlade delivers Rapid Restore for production and test/dev workloads with up to 270 TB/hr data-recovery performance.
Lost opportunities. Lost productivity. Lost customer confidence. Your business is too valuable to be held hostage by ransomware. Learn how to mitigate attacks with FlashBlade and SafeMode snapshots.
Rapid Restore with FlashBlade integrates with a diverse portfolio of backup software partners and complements a wide range of data-protection architectures. Avoid rip and replace of your existing backup product or changing your operations.
Backup and restore is the practice of copying your data periodically so that you can restore it in the wake of a power outage, cyberattack, or other disruption. From snapshots to mirroring, there are many ways for a business to meet its recovery time objectives (RTOs) and recovery point objectives (RPOs).
How you back up your data and applications matters. It’s about finding the disaster recovery strategy that helps you meet your RTOs and RPOs. So what are they? Here’s a quick breakdown:
RTO: The maximum time your business can afford to lose access to the data that powers your apps and operations. It determines how quickly you need your system to recover.
Common backup methods include:
Full-image backup: You back up the full image of your data to create a restore point you can instantly roll back to. Because you’re performing a full backup, this technique takes the longest to store.
Differential backup: Backs up all changes since the last full-image backup. Restoration only requires two files: the last full-image backup, followed by the most recent differential backup.
Incremental backup: You incrementally back up changes since the last full-image restore point. After a set number of incremental backups, the cycle completes with a full-image backup. Restoration starts with the last full-image backup, followed by incremental backups to the target RPO.
Backing up your files through frequent snapshots and other data-protection methods is a common way to mitigate ransomware attacks. Unfortunately, hackers have realized that if they want to collect a ransom, they’ll need to attack the backups as well. One way to protect your backups from attackers is to use immutable snapshots that cannot be deleted or changed—even if admin credentials are compromised. Learn how Pure Storage FlashBlade SafeMode snapshots address this critical vulnerability.
“We don't call it a backup anymore. We call it data protection. We launched FlashBlade for our production systems. It gives us more than just backup and restore.”
