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Data Protection

Modern Data Protection Solutions

The threat and costs of a data breach can be devastating. It’s time to say goodbye to siloed legacy solutions and introduce your organisation to modern data protection.

Data Protection Doesn’t Have to Be Complex

Move on from old-school tools. Legacy data-protection solutions are little more than costly insurance. Pure solutions help you address the most important aspects of data protection and eliminate the complexity of keeping your data safe.

Resilience Over Distance

Improve business resiliency with the new Purity ActiveDR™ continuous-replication capability. Seamlessly protect application data across almost any distance while minimizing both recovery points and recovery times.

Comprehensive Protection

Keep your data safe. Purity ActiveCluster™ is a fully symmetric active-active bidirectional replication solution that provides synchronous replication for RPO zero and automatic transparent failover for RTO zero.

Expand Backup to the Cloud

Pure Cloud Block Store™ protects your cloud data with quick restores for low RTO and RPO, plus compliance monitoring. Purity CloudSnap™ provides effortless built-in cloud-based data protection for off-premises flexibility, longer-term retention, and lower costs.

What is data protection?

Data protection is the process of safeguarding data against loss, corruption, or security threats.  From backups to recovery and data reuse, it covers all techniques an organisation may use to keep data secure and highly available for its products, services, and operations.

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People also ask:

1. What is the traditional approach to data protection?

The philosophy behind data protection in the server room or data center has long been one of redundancy.You can’t afford to have your data lost, corrupted, or compromised, so always have a backup.

Data protection is really an exercise in managing your recovery point objectives (RPOs) and recovery time objectives (RTOs) for the most critical services in your operational technology stack.

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2. What are the benefits of modern data protection?

  • Active-active clustering for maximum performance and always-on data accessibility.
  • The latest data storage technologies to enable high-throughput, low-latency data transfer.
  • Predictive analytics for catching data storage issues before they occur.
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Don't Take Our Word for It

We work with the best across all industries.

“We don't call it a backup anymore. We call it data protection. We launched FlashBlade® for our production systems. It gives us more than just backup and restore.”

Dan Djuric
VP of Global Infrastructure and Enterprise Information Systems

“Since we implemented this new storage solution, not one user has experienced service cuts. This high availability is something that we value very much.”

José David López
IT Department Manager
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