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Cdiscount Software Developers Enjoy Full Performance Virtual Desktops Through a Cost Efficient Pure Storage-Based Solution

The quest for greater performance at the lowest cost pushed Cdiscount to choose Pure Storage FlashArray solutions

Paris – November 9, 2015  Pure Storage (NYSE:PSTG), the market’s leading independent solid-state array vendor, announced today that Cdiscount, the number one ecommerce website in France has chosen and deployed Pure Storage FlashArray solutions to support its double digit growth. To cope with its development, the retailer has to regularly bring in a significant number of engineers to develop urgent, specific projects. As this influx cannot always be foreseen, Cdiscount decided to set up a Microsoft HyperV virtual desktop infrastructure (VDI) deployment as economically as possible and supported this choice with 100% Flash storage Flash Array from Pure Storage.


Cdiscount’ software developers now have the necessary means to focus on their missions, with high-performance virtualised desktops immediately available. Indeed, the latency is less than 1 ms, maximizing engineering productivity, and the data reduction rate is 10 to 1, which saves them storage and data center space. The ease-of-installation of Pure Storage solution – demonstrated by its business card sized instruction manual – allowed minimal involvement of Cdiscount IT teams when deploying Pure Storage FlashArray in October 2014. Reliability is also on the agenda as, after one year of use, the availability time reaches 100 percent despite several non-disruptive updates, offered without extra charge by Pure Storage.


“Flash is essential; it is a necessity. We cannot expect our staff to use professional equipment that is less efficient than the ones they have at home. This goes for each of our workstations and it is also true for our storage arrays. We now know for certain that flash has a proven price / performance ratio well above legacy disk,” says Romain Broussard, Cdiscount head of infrastructure & production. “What made us choose Pure Storage above all are the technological elements: it is absolutely the most appropriate technology to meet our choice of Microsoft HyperV for VDI, coupled with the fact that it is easy to use and that guarantees us a low maintenance cost”. 


“What I find quite remarkable in this project is the fact that virtual desktops cost to Cdiscount a lot less than physical desktops, thanks to Pure Storage affordable pricing,” adds Yann Le Borgne, Country Manager France at Pure Storage. “If you add to this mix extremely powerful and reliable Pure Storage FlashArray, you then get a faultless productivity from developers. If you manage to make happy this demanding crowd of workforce, you can be sure to increase by 50% the chance of success for any project they are working on.”




About Pure Storage, Inc.


Pure Storage accelerates possible, transforming businesses in ways previously unimagined. The company’s disruptive, software-driven storage technology combined with a customer-friendly business model drives business and IT transformation for customers through dramatic increases in performance and efficiency at lower costs. Pure Storage FlashArray//m is simpler, faster and more elegant than any other technology in the datacenter. FlashArray //m is ideal for the move toward big data and for performance-intensive workloads such as cloud computing, database systems, desktop virtualization, real-time analytics and server virtualization. With Pure's industry leading NPS score of 79, Pure customers are some of the happiest in the world, and include large and mid-size organizations across a range of industries: cloud-based software and service providers, consumer web, education, energy, financial services, governments, healthcare, manufacturing, media, retail and telecommunications. With Pure Storage, companies push the boundaries of what's possible to become faster, smarter and more innovative.


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Pure Storage and the "P" Logo mark are trademarks of Pure Storage, Inc. All other trademarks or names referenced in this document are the property of their respective owners.




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Edouard Fleuriau-Chateau

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Julia André         

International PR Manager


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