LinkedIn improves efficiency and provides better business analytics with Pure Storage


Situation: 

LinkedIn is the leading social network for business professionals worldwide, with more than 364 million members globally. By 2012, LinkedIn’s rapid growth necessitated a new storage solution that would allow it to better deliver a seamless web experience to its users and run the internal applications critical to its business.

Solution and Benefit: 

For LinkedIn, the implementation of the FlashArray has driven long-term cost reductions, improved efficiency for its IT team and provided better business analytics for its internal teams. Since deploying the FlashArray, LinkedIn has decreased data access times to consistently less than 1 millisecond, for a total reduction of 3-5 milliseconds, resulting in a dramatic improvement in experience for both LinkedIn members and internal teams. With an average of 5.5:1 data reduction and upwards of 20:1 data reduction on read replicas and Oracle development environments, LinkedIn was able to decrease its storage footprint by 10X, while decreasing operational costs for power, cooling and rack space by 8X.

 

With the snapshot and cloning functionality of the Purity Operating Environment, LinkedIn has optimized its process for database refreshes, taking the process from over 24 hours to minutes. Since the initial deployment in 2012, LinkedIn has continued to expand the use of the FlashArray from front-end applications such as LinkedIn.com to Oracle testing and development, data warehouse and virtual server and virtual desktop deployments.

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