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IAA Holdings

IAA Puts its Vehicle Marketplace in the Fast Lane

When IAA needed to fuel sustainable growth on a whole new scale, the auto auctioneer chose Pure Storage FlashArray//XL for its performance and efficiency.


IAA facilitates the sale of total-loss, damaged, and low-value vehicles. Its 24/7 digital marketplace makes auto auctions fast, reliable, and simple for buyers and sellers around the world. Known for helping sellers close deals quickly while keeping costs to a minimum, IAA could not risk reputational damage from IT downtime. With Pure Storage FlashArray//XL, IAA can scale at pace, with non-disruptive upgrades and reliable storage that delivers 24/7 services to every customer.


  • Automotive


  • North America

Use Cases

  • Accelerate Core Applications
  • Modernize Data Protection



Slow processes and response times began to affect IAA's digital customer platform. Business growth and application enhancements required more storage headroom and stability. In addition, IAA’s acquisition by heavy equipment auctioneer Ritchie Bros., and the subsequent creation of its new parent company—leading, omnichannel marketplace RB Global, Inc.—meant its infrastructure would need to fuel growth on a whole new scale.

Business Transformation

  • Connects buyers and sellers across 170 markets on one digital marketplace
  • Delivers 24/7 auction access to help customers close deals quickly
  • Supports rapid growth while reducing storage footprint by 97%

IT Transformation

  • Boosts data processing power 33%, accelerating customer transactions
  • Scales non-disruptively to support sustainable, long-term growth 
  • Achieves 100% uptime for VMWare and SQL workloads, even during upgrades

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