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Silver Star Brands Delivers Peak Performance

Silver Star Brands refreshes its infrastructure with VMware on Pure Storage, simplifying management to keep systems running quickly and reliably, and creating an uninterrupted shopping experience.


Silver Star Brands refreshes its infrastructure with VMware vSphere Virtual Volumes (vVols) on Pure Storage, laying the foundation for its growing operations. High-performance flash storage simplifies management to keep systems running quickly and reliably—especially during the peak holiday shopping season—and allows the company to accurately process around 5 million orders every year.


  • Retail


  • North America

Use Cases

  • Accelerate Core Applications



Silver Star Brands is one of America’s largest direct marketers of gifts and household products. The company processes around 5 million orders every year, with company sales peaking over the holidays. With the approach of a new holiday shopping season, Silver Star Brands needed to replace its high-maintenance storage to handle the increased load and capture critical revenue.


Business Transformation

  • Supports 5 million orders annually, with no interruption during holiday peaks.
  • 40x lower latency with Pure Storage yields fast, accurate orders.
  • 6x improvement in VM recovery times for increased business resiliency

IT Transformation

  • Lower latency on Pure Storage improves ERP performance.
  • Easy management and 5.7:1 compression rates save time and money.
  • vVols enabled 1:1 relationships for VMs and their storage volumes, improving capacity efficiency and manageability.

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