Building a Winning Team with Pure Storage

Southampton FC logo

Customer:

Southampton FC, a top-tier English professional soccer club, uses Pure Storage to achieve excellence across sporting and commercial operations. The club uses FlashArray to join up data from every aspect of the club for optimum performance on and off the field.

Challenges:

  • Existing systems were running out of storage space
  • Data-intensive requirements needed longer term vision and initiatives

Use Case:

Business Transformation:

  • Using Pure Storage, Southampton FC has the performance and IT resource to pursue ambitious data initiatives that will transform its sporting and commercial potential, helping it to compete at the highest level of professional soccer.

IT Transformation:

  • Average application performance increased 37%.
  • SQL server query waits were reduced by 50%.
  • Average data reduction improved to 2.7:1 across all applications.
“Our ultimate vision is to be a more connected business, using data for strategic differentiation. Storage is a big part of that… This will be our competitive advantage.”
Matthew Reynolds, IT Director
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