Waitrose Turns to Pure Storage to Run Crucial Demand Forecasting Application


Business Transformation

  • Waitrose uses all-flash storage to run a crucial demand forecasting application, which actively impacts the supermarket business’ supply chain and order fulfillment.

IT Transformation

  • Increased overall flash storage performance matches IOPS requirements.
  • Achieved three to one compression ratio on non-production data, and just under three to one data ratio with production data.
  • Reduced datacentre footprint size by 75%.
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“We’re very impressed by Pure Storage. We’re considering buying more storage both in the short and long term. We’re excited by what the company can bring.”
Aaron Denton, Infrastructure Development Manager, Waitrose

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