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Pure Storage Awarded 5-Star Rating in CRN's 2014 Partner Program Guide

P3 Recognized Among the IT Channel's Most Elite Partner Programs

MOUNTAIN VIEW, CA – March 17, 2014 — Pure Storage, the all-flash enterprise storage array company, today announced it has been awarded a 5-Star rating in the CRN 2014 Partner Program Guide. The annual directory is the definitive listing of technology vendors that service solution providers or provide products through the IT channel. Pure Storage earned the coveted 5-star ranking recognizing an elite subset of solution providers that offer the most compelling channel partner programs.

With more than 200 partners worldwide, Pure Storage is committed to the channel and invests heavily in partner enablement. The company’s world-class channel program, P3, provides partners with exclusive access to a full range of product, marketing and sales resources. Established with the objective to grow channel sales and revenue, it ensures partners are fully equipped with the training, demo gear, online sales tools, price protection plans, qualified leads, services and support required to maximize their productivity and profit. Dedicated field sales, field engineering and inside sales resources are made available and incentive programs for both partners and end users are offered to maximize pipeline return.

To determine the 2014 5-Star recipients, The Channel Company’s Research team assessed each vendor’s application based on investments in program offerings, partner profitability, partner training, education and support, marketing programs and resources, sales support and communication.

“Solution providers have a lot of choices when it comes to selecting vendor partners. Identifying the right vendor, with the right technologies and the right approach can make all the difference,” said Robert Faletra, CEO, The Channel Company. “Our annual Partner Program Guide and 5-Star rating recognizes the very best channel programs available in the market today to help solution providers determine which vendor delivers the best partner elements for their individual business goals.”

“We are honored that the Pure Storage Partner Program (P3) has been recognized with the 5-star award from CRN. Every aspect of the program was designed with the success of our partners in mind, as we’re deeply committed to building a thriving partner ecosystem that consistently delivers a win-win scenario for partners and customers,” said Michelle Graff, director of worldwide channels and field marketing at Pure Storage. “This recognition from CRN validates our mission to continue to develop new resources that make our partner program one of the best in the industry. This recognition highlights Pure’s dedication to building a 100 percent channel led business and to providing partners with innovative programs that help them grow their customer base and increase their profits."

The 2014 Partner Program Guide will be featured on and the 5-Star Partners listing will be highlighted in the April issue of CRN.

About The Channel Company

The Channel Company is the channel community's trusted authority for growth and innovation, with established brands including CRN, XChange Events, IPED, and SharedVue. For more than three decades, we have leveraged our proven and leading-edge platforms to deliver prescriptive sales and marketing solutions for the technology channel. The Channel Company provides Communication, Recruitment, Engagement, Enablement, Demand Generation and Intelligence services to drive technology partnerships.

About Pure Storage

Pure Storage, the all-flash enterprise storage company, enables the broad deployment of flash in the data center. When compared to traditional disk-centric arrays, Pure Storage all-flash enterprise arrays are 10x faster and 10x more space and power efficient at a price point that is less than performance disk per gigabyte stored. The Pure Storage FlashArray is ideal for high performance workloads, including server virtualization, desktop virtualization (VDI), database (OLTP, real-time analytics), and cloud computing. For more information, visit

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The Pure Storage and "P" logo marks, Purity Operating Environment and RAID-3D are trademarks of Pure Storage, Inc. All other trademarks or names referenced in this document are the property of their respective owners.


Media Contacts

Amy Cronk, Director of Communications
Pure Storage