With significant improvements in application performance, employees have real-time access to the data they need to take better, faster investment decisions

Dubai, United Arab Emirates — April 16, 2019 — Pure Storage (NYSE: PSTG), the data solutions leader that helps innovators build a better world with data, has announced that MDC Business Management Services (MDC BMS)―a shared services company that provides support for IT, finance, procurement, facility management and HR for the larger Mubadala Group—has recently selected Pure Storage’s modern technology to cover production, non-production, disaster recovery and remote-site operations.

With Pure Storage serving as the foundation of its data centre infrastructure, MDC BMS can focus IT resources on business-oriented tasks―rather than storage management—and has improved performance of business-critical applications, giving their clients real-time access to the data they need to make investment decisions that will ultimately shape the future of the business.

MDC BMS runs 16 apps on 1,500 virtual servers―each is mission-critical and performance-intensive but the legacy spinning disk-based storage solution inhibited MDC BMS from delivering optimal performance to Mubadala and non-Mubadala clients. The transition to Pure’s 100% NVMe technology has enabled MDC BMS to ensure instantaneous response times for all these critical apps. In addition, with Pure Storage, the MDC BMS team can launch new apps in just a few seconds, as opposed to the days it would take with the legacy storage infrastructure. This has had a marked positive impact on IT staff’s efficiency and productivity.

Another benefit of Pure Storage’s solution is the ease with which it can be maintained. Through Pure1, a cloud-based management tool, the MDC BMS team can oversee the entire infrastructure from a single point, receiving rich views and alerts in real time. Upgrades, which were cumbersome with the legacy solution, have also been simplified with Pure Storage’s Evergreen business model.

Pure Storage has also empowered MDC BMS to reduce total cost of ownership (TCO)―a key performance indicator (KPI) for the business—via savings in rack space and power consumption. Detailing the Pure advantage, Nalluri Subba Rao, Senior Vice President of Infrastructure and Operations, MDC BMS, said, “There is a misconception in the market that disk storage is cheaper than all-flash. But per terabyte, flash is actually cheaper because of the data reduction feature that Pure has built into their storage solutions. Also, with the Pure solution in place, our power consumption, per rack, has reduced to 1 kW, saving us more than 90% in power costs. This all translates to a massive overall saving in TCO and I expect that the solution will pay for itself within four years.”

“Mubadala Group’s vision is all about the transformation of society and the laser-focused investments that make that happen,” said Mansoor Almarzooqi, CIO, MDC BMS. “Our investment in Pure Storage is rooted in our recognition that we all now live in a digital world. Timely, accurate information and the confidence in the safety and security of that information are vital components of a successful enterprise. Because of the dedication and innovation of Pure, and our own team, we can make faster, better decisions that ultimately allow us to grow our asset base.”

“At Pure Storage, we are committed to delivering simple, efficient and innovative solutions that enable our customers to gain the data advantage and solve real-world challenges,” said James Petter, VP International, Pure Storage. “For a company like MDC BMS providing shared services to one of the leading investment companies in the UAE, data is arguably one of the most critical assets for business growth. Given the central role that modern, efficient and smart technology plays in enabling organisations to turn data into insight, MDC BMS’s decision to partner with Pure Storage is true validation of our technology and customer-centric business model.”

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About Pure Storage
Pure Storage (NYSE: PSTG) helps innovators build a better world with data. Pure's data solutions enable SaaS companies, cloud service providers, and enterprise and public sector customers to deliver real-time, secure data to power their mission-critical production, DevOps, and modern analytics environments in a multi-cloud environment.  One of the fastest growing enterprise IT companies in history, Pure Storage enables customers to quickly adopt next-generation technologies, including artificial intelligence and machine learning, to help maximise the value of their data for competitive advantage. And with a certified NPS customer satisfaction score in the top one percent of B2B companies, Pure's ever-expanding list of customers are among the happiest in the world.

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Pure Storage, the "P" Logo, DirectFlash, Evergreen, FlashBlade and Pure1 are trademarks or registered trademarks of Pure Storage, Inc. All other trademarks or names referenced in this document are the property of their respective owners.

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ANUYA UPADHYAY // EMEA Public Relations | Pure Storage, Inc.
+ 44 746 9857 280 |  aupadhyay@purestorage.com