ANNOUNCEMENT Pure Storage Introduces The Enterprise Data Cloud So Customers Can Manage Their Data, Not Their Storage
PURE//LAUNCH Discover the unmatched performance density of the next generation of FlashArray//XL, built for your most demanding workloads.
BREAKING NEWS In uncertain times, Evergreen//One™ delivers an economy-proof advantage.
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Unlock the true value of your data.

Create an Enterprise Data Cloud that unifies access, simplifies management, and unlocks the value of your data—only with the Pure Storage platform.

Demo Our Platform What’s a Data Storage Platform?
Enterprise Data Cloud logo portraying a unified storage architecture
Enterprise Data Cloud logo portraying a unified storage architecture
DATA TRANSFORMATION

It’s time for a new approach.

Gain the speed, simplicity, and scale needed to thrive in an AI-driven world—with an Enterprise Data Cloud (EDC).
Discover Your EDC
Glowing Pure Storage bezel on a FlashArray//XL storage array
Glowing Pure Storage bezel on a FlashArray//XL storage array
NEXT GENERATION

FlashArray//XL™: Maximum performance. Minimal footprint.

Run massive databases with the simplicity and efficiency to scale freely.
Explore FlashArray//XL
Gold FlashBlade//EXA logo surrounded by thin gold strands
Gold FlashBlade//EXA logo surrounded by thin gold strands
INNOVATION

FlashBlade///EXA™: The most powerful data storage platform, ever.

Power limitless innovation and large-scale AI and HPC workloads with a next-gen platform.
Explore FlashBlade//EXA
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PURE//LAUNCH INNOVATIONS
Just Released: New Products, Features, and Innovations
Learn What’s New
PRESS RELEASE
Pure Storage Introduces the Enterprise Data Cloud so Customers Can Manage Their Data, Not Their Storage
Read the Press Release
PURE//LAUNCH WEBINAR
Next-gen FlashArray//XL - Unmatched Performance Density

July 23, 2025 | 11:00 AM PT • 2:00 PM ET
Additional times available

Meet the needs of your most demanding workloads and environments with the next generation of FlashArray//XL™.

 

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Drive IT transformation, reduce risk, and enhance business outcomes.

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Experience the advantages of true consumption-based storage.

Get the flexibility and scale of a storage-as-a-service subscription with the industry’s highest number of guaranteed SLAs.

Explore Evergreen//One
Say goodbye to downtime—forever.

Enjoy peace of mind with our commitment to zero downtime, continuous monitoring, and proactive management.

One storage experience, wherever you run.

Get the same enterprise-grade storage—whether you're scaling in the cloud or modernizing on-prem.

Achieve up to

77%

Reduced operating cost
Unlock up to

85%

Energy savings
Learn more about our platform.
See Platform Overview Demo the Platform

Leading global businesses trust Pure Storage.

Pure Storage is 11X A Leader*, 5X Highest in Execution and Furthest in Vision in the 2024 Gartner® Magic Quadrant™ for Primary Storage Platforms.
Get the Report
Meta Powers the Future of AI with Pure Storage
Read the Story
“I think we’ve changed the game on and off the pitch with Pure.”
Alessandro Vita, Senior Software Engineer headshot
Alessandro Vita
Information Technology Manager, AC Milan
Read the Story
Alessandro Vita, Senior Software Engineer headshot
Alessandro Vita
Information Technology Manager, AC Milan
Read the Story
“We went with the Evergreen//One storage-as-a-service solution because it gave us that flexibility to be able to burst the capacity, and not have to go and buy and invest in a big storage array if that wasn't what was needed.”
Headshot of Joanna Drake, CIO, THG Ingenuity
Joanna Drake
CIO, THG Ingenuity
Read the Story
Headshot of Joanna Drake, CIO, THG Ingenuity
Joanna Drake
CIO, THG Ingenuity
Read the Story
50%
Lower Data Center Energy Costs
Read the Story
“Moving to Pure Storage Evergreen//One is exactly what we need to promote flexibility in our research environment moving forward.”
Phil Norris
Senior Manager, Network and Systems
Read the Story
Phil Norris
Senior Manager, Network and Systems
Read the Story

81

The highest NPS in the industry

40%

Of U.S. federal agencies trust Pure Storage
Hear what customers are saying.
Read Customer Stories
Let's fix your storage problems.

Accelerate your data success.

Embrace the AI opportunity—without compromise.
Unlock the power of AI to innovate, optimize, and lead in your industry.
Explore AI Solutions
Are you AI ready?

Simplify AI with dynamic storage, delivering scale on-demand for training and inference.

AI
Need cloud everywhere?

Deploy a consistent, cloud storage model everywhere, bringing cloud-like agility on-premises.

Cloud
Data at risk of attack?

Secure data with scalable protection, real-time threat detection, and effortless recovery.

Data Protection
Database delays?

Eliminate database storage bottlenecks with a unified platform.

Databases
Slow time to market?

Speed up app development with seamless APIs for instant, self-service, storage provisioning.

Application Development

Latest news and announcements

BLOG
The Enterprise’s New Cloud: Where Data Went Wrong and How Storage Can Fix It

Pure Storage is redefining enterprise data management with cloud-inspired storage solutions.

Read the Article
BREAKING NEWS
Pure Storage Unveils Next-generation Storage Products to Deliver Performance at Any Scale

New Pure Storage FlashArray™ and FlashBlade® offerings support the most massive demands for increasingly intensive workloads.

Read the Press Release
BLOG
Announcing the 2025 Accelerator Award Winners

The Pure Storage Accelerator Awards showcase the outstanding accomplishments of a diverse group of customers driving meaningful—and measurable—change.

See the Winners

Browse key resources and events

PURE//ACCELERATE® 2025
Stay inspired with on-demand sessions.

Get inspired, learn from innovators, and level up your skills for data success.

Watch the Keynotes
See All Events
PURE//ACCELERATE ROADSHOWS
We’re coming to a city near you. Find out where.

Experience what the world’s most advanced data storage platform and an enterprise data cloud can do—for you.

Register Now
See All Events
VIDEO
Watch: The value of an Enterprise Data Cloud.

Charlie Giancarlo on why managing data—not storage—is the future. Discover how a unified approach transforms enterprise IT operations.

Watch Now
RESOURCE
Legacy storage can’t power the future.

Modern workloads demand AI-ready speed, security, and scale. Is your stack ready?

Take the Assessment
Want to learn more?
Next stop: the Pure Storage Platform.
Explore the Platform
See Pure Storage in action.
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Chat with a Pure Storage expert.
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