Partner with Us and Thrive

Pure Storage empowers innovators to build a better world with data – and partnering is one of our core objectives. Together, we can power growth, profitability, and business transformation.

Partnering is in our DNA

We know we can't do it on our own. We are 100% Partner-focused and are committed to your success. We make winning a team effort.

Pure Storage channel partners have the technology and solutions to drive faster, smarter, and more innovative business, helping customers achieve results that were previously unimaginable.

We Lead with Innovation

From AI-ready infrastructure to the next-gen Shared Accelerated Storage of FlashArray//X to Data-as-a-Service, we’re constantly innovating to bring your customers the best solutions.

We invest in our partners

We offer best-in-class front-end margins, profitability, and rewards programs. When you lead with Pure Storage, we’ll invest back in you.

WE EMPOWER OUR PARTNERS

We’ve made an investment in sales and marketing tools and systems that equip our partners to grow and leverage their Pure business.

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“We put our customers’ trust in Pure Storage because the technology works, and they are accountable by always being there to answer the hard questions.”

Tim Jeans
Softcat
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“We partner with Pure because it enhances our ability to create true business outcomes for our customers through disruption and innovation.”

Steve Johnson
Corus 360
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“Partnering with Pure is easy and straightforward. They have strong products, excellent support, and they are extremely responsive.”

Graeme Gilson
Cirrus Networks

Join the Orange

Our authorized partners around the world have access to Pure’s unique Partner Program benefits and discounts. Register deals, get up to speed on products and solutions, and start marketing with us!

Channel Partners

As a 100% channel-centric company, Pure Storage believes in one simple credo: the success of our partner is the success of Pure Storage. The Pure Partner Program provides resellers with the unique opportunity to influence and deliver a better customer experience with innovation and simplicity.


Global Systems Integrators

Global Systems Integrators have strategic and long-term relationships with enterprise customers worldwide. By combining our respective areas of expertise, we provide customers with a competitive advantage and lasting value. GSIs partner with Pure to offer customers best-of-breed storage solutions that accelerate and de-risk critical business initiatives.


Managed Service Providers

Service Providers are an ideal solution for various types of Pure Storage partners who offer hosted services to third parties. They are highly skilled and provide regional and global expertise for organizations of all shapes and sizes – saving their customers time, money, and resources.

Technology Partners

Pure Storage partners with leading hardware, software, and multi-cloud vendors to deliver fast and reliable solutions that unlock business value and decrease deployment risk.