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Pure Storage CEO Scott Dietzen Named to CRN Top 100 Executives List

Mountain View, CA – October 28, 2013 — Pure Storage, the all-flash enterprise storage array company, today announced that CEO Scott Dietzen has been named one of 2013's Top 100 Executives by CRN. Dietzen was honored amongst the Top 25 Innovators on the annual list, which salutes the most influential, innovative and game-changing channel executives in North America and is compiled based on feedback from solution providers, with rankings based on channel influence, effectiveness and visibility, along with business and sales impact. Final selections were made by a panel of CRN editors. Among the criteria considered were channel sales volume, channel investment and resources, channel advocacy and visibility and performance in The Channel Company research projects, including the Annual Report Card and Channel Champions.

"Each individual featured on CRN's Top 100 Executives list has shown an unwavering commitment to the IT channel and serves as an example to the industry at large of how to be a successful leader, innovator and influencer," said Robert Faletra, CEO, The Channel Company.

Pure Storage is dedicated to the channel and recently reaffirmed its commitment with the formation of the Pure Storage Partner Advisory Council (PAC), and advancements to its Pure Storage Partner Program (P3), which included new partnership tiers and expanded benefits, training tools and sales support features. The company has more than tripled its solution partners in North America and partner-sourced business has grown by 125% quarter-over-quarter. Pure Storage has also rapidly established and scaled its channel network internationally, forging strategic reseller partnerships and distribution agreements across EMEA and APAC.

"Building a robust and thriving partner ecosystem has always been critical to our global go-to-market strategy and we remain dedicated to providing them with best-in-class support, training and sales tools that will position them for success," said David Hatfield, president at Pure Storage. "Scott has championed the company's efforts to tirelessly ensure that our partners know they are a valued and critical part of our mission to transform the enterprise datacenter through flash storage. Together, we will continue to proliferate adoption of FlashArray by our mutual customers around the globe."

The 2013 Top 100 Executives list will be featured in the October issue of CRN Magazine, and can be viewed online

About The Channel Company

The Channel Company is the channel community's trusted authority for growth and innovation, with established brands including CRN, XChange Events, IPED, and SharedVue. For more than three decades, we have leveraged our proven and leading edge platforms to deliver prescriptive sales and marketing solutions for the technology channel. The Channel Company provides Communication, Recruitment, Engagement, Enablement, Demand Generation and Intelligence services to drive technology partnerships. Learn more at

About Pure Storage

Pure Storage, the all-flash enterprise storage company, enables the broad deployment of flash in the data centre. When compared to traditional disk-centric arrays, the Pure Storage FlashArray is 10x faster and 10x more space and power efficient, for less than the cost of mechanical disk per gigabyte stored. FlashArray was purpose-built to uniquely deliver the benefits of flash together with inline data reduction, deduplication and compression to optimise storage utilization, performance and cost-savings for a variety of enterprise workloads, including server virtualisationvirtual desktop infrastructure (VDI)database (OLTP, real-time analytics), and cloud computing. For more information, visit

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The Pure Storage and “P” logo marks, Purity Operating Environment, and RAID-3D are trademarks of Pure Storage, Inc. All other trademarks or names referenced in this document are the property of their respective owners.


Press Contacts

Pure Storage
Hope Nicora
Bhava Communications

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