Pure Storage Supports THG Ingenuity in Driving Ecommerce and AI Success
Pure Storage Platform crucial to developing innovation and growth
London, UK – March 24, 2025 - Pure Storage® (NYSE: PSTG), the IT pioneer that delivers the world's most advanced data storage technologies and services, has announced its role in supporting THG Ingenuity, a leading global ecommerce technology group, drive innovation and growth across its wide range of global consumer facing websites.
Customer Challenge:
The limitations of legacy data storage systems were hindering expansion plans and testing new solutions such as AI initiatives. THG Ingenuity needed cutting-edge infrastructure to support ambitious growth plans, together with the reassurance of rapid recovery in the event of an outage. THG Ingenuity was looking for an energy-efficient solution, capable of helping it achieve a goal of net-zero greenhouse gas emissions across all operations.
Customer Impact:
By adopting the Pure Storage Platform across its 35 global data centres, THG Ingenuity has developed a powerful, efficient, and secure storage infrastructure that underpins its global operations and sets the company up for success as it continues to expand. Benefits include:
- A Fast, Reliable Data Storage Platform that Supports a Global Business: THG Ingenuity has the assurance that its customer sites will be available at any time, especially during critical high-volume periods such as Black Friday. With Pure Storage’s technology, THG Ingenuity benefits from faster performance, rapid failovers between data centers, and zero downtime for maintenance and upgrades.
- Sustainable Storage: Pure Storage’s all flash, energy efficient platform has helped THG Ingenuity make significant inroads to its net zero sustainability goal, eliminating e-waste and resulting in an 80% reduction in data centre power consumption. The company is also reaping additional sustainability-related benefits in its hosting business through the Evergreen//One storage as-a-service subscription model. THG Ingenuity can now instantly adjust storage volumes, scaling up or down as customers require, meaning idle arrays aren’t using any energy.
- A Platform for AI Innovation: THG Ingenuity is innovating with AI, developing numerous applications designed to deepen customer engagement and improve internal processes. The Pure Storage Platform is playing a critical role in helping THG Ingenuity realise its AI strategy by delivering the fast, scalable access to data required to train and power intensive AI applications.
- Cutting-Edge Data Security and Ransomware Protection: Cyber resiliency in the event of a cyber event is a major consideration. THG Ingenuity now has a robust solution, utilising an offline vault housing Pure Storage devices and replicating vital data from all of THG Ingenuity’s data centers, using Pure Storage immutable SafeMode™ Snapshots.
Executive Insight:
“Pure Storage has helped us achieve technology goals that underpin our growth and expansion. Every decision we make is driven by the huge amounts of data we work with. Beyond their technology capabilities, what I really value is our close relationship and cultural alignment - Pure is an extension of our team.”
Joanna Drake
CIO, THG Ingenuity
“We’re excited to be partnering with THG Ingenuity to support its global e-commerce business with the Pure Storage Platform. What makes this collaboration even more special is how closely our values align—whether it’s a commitment to innovation, sustainability, or pushing the boundaries of what technology can achieve. We’re looking forward to deepening this partnership and working together to help THG Ingenuity reach its business goals, and drive forward its AI initiatives.” — Joao Silva, VP & GM, EMEA & Latin America, Pure Storage
Learn More:
Case Study: THG Ingenuity Powers the Future of Brand Commerce
About Pure Storage
Pure Storage (NYSE: PSTG) delivers the industry’s most advanced data storage platform to store, manage, and protect the world’s data at any scale. With Pure Storage, organisations have ultimate simplicity and flexibility, saving time, money, and energy. From AI to archive, Pure Storage delivers a cloud experience with one unified Storage as-a-Service platform across on premises, cloud, and hosted environments. Our platform is built on our Evergreen architecture that evolves with your business – always getting newer and better with zero planned downtime, guaranteed. Our customers are actively increasing their capacity and processing power while significantly reducing their carbon and energy footprint. It’s easy to fall in love with Pure Storage, as evidenced by the highest Net Promoter Score in the industry. For more information, visit www.purestorage.com.
Pure Storage, the Pure Storage P Logo, SafeMode, Evergreen//One and the marks on the Pure Storage Trademark List are trademarks or registered trademarks of Pure Storage Inc. in the U.S. and/or other countries. The Trademark List can be found at purestorage.com/trademarks. Other names may be trademarks of their respective owners.
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