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Pure Storage’s Technologies Contribute to ZOZO’s Robust Customer Experience

Tokyo, Japan – January 11, 2022 — Pure Storage® (NYSE: PSTG), the IT pioneer that delivers storage as-a-service in a multi-cloud world, announced today that ZOZO, which operates ZOZOTOWN, a popular Japanese fashion e-commerce site, has deployed Pure’s modern data solutions. The deployment has helped ensure that the ZOZOTOWN website remains stable and able to handle the high traffic volumes generated by the rapid growth in e-commerce particularly in the past two years of the global pandemic. 

ZOZOTOWN offers an online catalogue of more than 830,000 items at any one time and about 2,900 new items added every day, and sees a constant flow of traffic 24 hours a day, 365 days a year, with an active registered customer base of close to 10 million. This required a robust IT infrastructure with high uptime and which is flexible enough to handle spikes during seasonal promotions.

To achieve this, ZOZO opted for a flexible, modern storage solution from Pure Storage. The results were just what ZOZO’s IT team had expected, with zero downtime and high customer satisfaction.

“If we can't provide enough uptime for seasonal sales, customer satisfaction will drop. Stable performance is extremely important for us. Pure Storage’s solutions not only proved to be highly performant but also highly reliable. This has led to improved customer satisfaction for ZOZOTOWN users.”

Nobuhiko Watanabe
VP, Technology Division, ZOZO

“Uptime and reliability are the lifeblood of e-commerce sites especially for popular ones like ZOZOTOWN. If their site goes down, ZOZOTOWN loses revenue. Pure Storage, with one of the top net promoter scores in the industry, knows more than anyone the importance of customer satisfaction and we are delighted to help ZOZOTOWN provide a fantastic experience to their customers,” said Yoshiyuki Tanaka, President, Pure Storage Japan.

The Pure Storage solutions deployed by ZOZO include the company’s flagship product, FlashArray//X. Pure Storage was recently recognized as a Leader in the Gartner Magic Quadrant for Primary Storage for the eighth year running. 

The Pure arrays have been performing optimally in ZOZO’s IT infrastructure at the current moment, operating at a constant rate of 100,000 IOPs even under fluctuating workloads. Pure’s integration with VMWare was also a benefit for ZOZO simplifying the operation of their virtual machines. The Pure1® cloud-based management solution has also greatly simplified the operation and management of the IT system.

About Pure Storage

Pure Storage (NYSE: PSTG) gives technologists their time back. Pure delivers a modern data experience that empowers organisations to run their operations as a true, automated, storage as-a-service model seamlessly across multiple clouds. Pure helps customers put data to use while reducing the complexity and expense of managing the infrastructure behind it. And with a certified customer satisfaction score in the top one percent of B2B companies, Pure's ever-expanding list of customers are  among the happiest in the world. For more information, visit

Pure Storage, the Pure P Logo, Portworx, and the marks on the Pure Trademark List at are trademarks of Pure Storage, Inc. Other names are trademarks of their respective owners.

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