Brother Commercial Relies on Its Data Infrastructure to Drive Sales

Brother Commercial Case Study

Customer:

Brother Commercial (Thailand) relies on its data infrastructure to drive sales and deliver top-notch customer service and satisfaction, while ensuring seamless synchronization with systems based in its headquarters in Japan. Pure Storage’s data platform has significantly helped Brother store and analyse varied data sets to run business-critical applications, optimizing operational efficiency and meeting technological needs now and into the future.

Challenges:

  • Legacy data storage had high costs and heavy maintenance requirements, taxing the lean IT team.
  • Emerging technological challenges required a robust, future-proof storage solution.

Use Case:

Business Transformation:

Pure Storage keeps Brother Commercial (Thailand) ahead of its competition with a reliable, futureproof data platform that drives sales and customer satisfaction. Shifting to all-flash storage has enabled Brother to meet growing data requirements, achieve more with a lower investment, and embark on critical big data projects.

IT Transformation:

  • Faster processing speed improves user experience with mission-critical applications.
  • Rack space reduced from 9U to 3U.
  • 2.9:1 data reduction with less than 1ms latency.
  • Increased data security and lower maintenance cost.

“We foresee new technology challenges and have a long-term vision to be wellprepared for what comes next. Leveraging Pure Storage’s high performing data platform, we are now able to explore new ways to make data work for us and pursue critical future projects.”

Peradon Tanvanaratskul, IT Manager, Brother Commercial (Thailand)
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