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Pure and Zenuity

Micro Focus Drives Customer Success with Data

Micro Focus uses Vertica running on Pure Storage® FlashBlade® to eliminate data silos and create a 360-degree view of customers, leading to faster insights and greater customer success.


Summary

Micro Focus knows that data is the key to delivering critical insights that drive customer success. By consolidating data onto Vertica, a high-performance enterprise data warehouse, Micro Focus can remove silos and analyse data with speed. Pure Storage® FlashBlade® powers the platform, creating a 360-degree view of customers and delivering insights in seconds.

Industry

  • High Tech

GEO

  • North America

Use Cases

  • Accelerate Core Applications
  • Activate Real-Time Analytics
  • Enable Multi-cloud

Website

Results

With Vertica in Eon Mode on Pure Storage FlashBlade, Micro Focus gains a powerful analytics platform to better serve customers with fast insights. While Eon Mode is designed for the cloud, working with FlashBlade allows Micro Focus to keep data on-premises with its cloud-like flexibility.

Business Transformation

  • Creates a 360-degree view of customers to understand and serve them better
  • Enables faster, smarter decision making for acquisitions and growth
  • Increases accuracy of sales forecasting and compensation for reps

IT Transformation

  • Speeds planning, with customer knowledge base reports running in 2 seconds vs. 7 days
  • Helps sales teams target customers for cross-selling based on other customers’ behavior
  • Provides cloud-like flexibility to scale as operational data grows

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