Analyst Report

From Insight to Action to Outcome: Gartner’s Data Analytics Strategy and Operating Model

Analyst Report

If you’re a CIO or business leader, you likely understand the important role data and analytics activities play in business outcomes. 

To help you prioritize these activities and maximise results, Gartner has developed a data and analytics strategy and operating model (DASOM). The DASOM model helps mid-size enterprises transform their business vision by linking these considerations together with a modern framework to develop:

  • A strategy for achieving your stated business vision and outcomes 
  • An operating model that integrates operational competencies and capabilities
  • A set of architectures, methods, practices, and resources to realize your strategy in a concrete manner

Through 2025, 80% of midsize enterprises seeking to scale digital business will have failed because they do not take a modern approach to data and analytics governance.
— Gartner


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