Get more from SQL Server and Microsoft applications with Pure’s innovative, AI-driven, cloud-ready storage platform.
Optimise Oracle all-flash, NVMe storage and get more from your high-value Oracle data.
AI workloads process massive amounts of data from structured and from unstructured sources. Turn to high-performance, architecturally optimised solutions that can harmoniously exist within existing data centers.
Get more value from your data with an easy-to-deploy, high-performance data experience, delivering real-time analytics on an all-flash distributed platform.
Deliver optimal performance with a modern approach to data storage for analytics. Drive new levels of efficiency, security, and customer satisfaction with digital experiences.
The stakes for modern businesses are high. It’s time to move beyond traditional data warehouse solutions. Get massive data capacity, unmatched performance, and operational ease-of-use.
Rethink private cloud and bring cloud-like agility on-premises with consistent multicloud automation for VM or container-based workloads and unified as-a-service consumption.
Unify your hybrid and multi-cloud ecosystems with Pure for effortless private and public cloud data and application mobility that lets you run applications anywhere.
Modernise your private cloud and build seamless multicloud mobility with flexible, effortless, cost-effective storage.
Portworx by Pure Storage provides a fully integrated solution for persistent storage, data protection, disaster recovery, data security, cross-cloud and data migrations, and automated capacity management for applications running on Kubernetes.
The threat and costs of a data breach can be devastating. It’s time to say good-bye to siloed legacy solutions and introduce your organisation to modern data protection.
With millions spent annually to guard entry points to data, many still underestimate the strategic value of augmenting data protection. Pure FlashBlade® delivers solutions to support ransomware recovery.
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Legacy IT can be a bottleneck for educational institutions, draining scarce time and resources. There’s a better way: Power all your workloads with the simplicity and efficiency of all-flash, modern data experience.
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Only Pure Storage delivers a modern data experience for MSPs that want to stand out in today’s competitive marketplace.
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Pure FlashArray//C is the first all-QLC flash storage array delivering NVMe performance, hyper-consolidation, and simplified management for capacity-oriented workloads.
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Purity gives you the agility you need. Pure Storage is committed to making every bit of your organisation's data available—in the most insightful way possible—so you can take informed action.
Forget about expensive upgrade cycles, disruptive downtime, and rebuys of TBs you already own. The Evergreen Storage™ subscription model offers seamless, rapid upgrades and expansion, without disruption.
Pure Cloud Block Store™ delivers seamless data mobility, resilience, and a consistent experience—no matter where your data lives.
Portworx by Pure Storage provides a fully integrated solution for persistent storage, data protection, disaster recovery, data security, cross-cloud and data migrations, and automated capacity management for applications running on Kubernetes.
Embrace the future of cloud and data flexibility with the Modern Data Experience.
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MOUNTAIN VIEW, CA – February 6, 2014 — Pure Storage, the all-flash enterprise storage array company, today announced Forever Flash™, a new business model that changes the way customers purchase and maintain enterprise storage. The model is designed to significantly reduce storage ownership costs over the deployment lifecycle and offer a continual in-place equipment upgrade plan that eliminates storage downtime and the need for traditional costly and risky ‘forklift upgrades.’
“Our research consistently tells us that maintaining traditional storage infrastructure is a major pain point for IT managers, resulting in additional cost and sometimes risk for the business,” said Simon Robinson, Vice President, Storage at 451 Research. “Pure Storage has designed the long-term maintenance of its arrays into the product, offering a fresh—and long overdue—alternative to the traditional storage sales model. We believe this approach will be well-received by customers and look forward to seeing how the rest of the industry responds.”
Until now, Pure Storage sold its flash arrays and maintenance and service contracts (M&S) in nearly the same way as most storage vendors. As of today, Pure Storage is innovating a new approach that is designed to reduce both lifetime cost and complexity for customers. Once customers make an initial equipment purchase, they can optimize their storage ownership lifecycle and M&S contracts according to their needs. The Forever Flash model has two dimensions:
To illustrate the benefits of Forever Flash, consider this scenario: assume an enterprise storage purchase occurs with an equipment cost of $500,000. The common industry practice is to charge a 8-15% plus per-year maintenance fee that steps up over a three- or five-year period. As the array ages the maintenance rates rise, and the customer must choose to either pay ever-increasing maintenance rates, or buy a whole new array, and undergo a complex forklift upgrade to a next generation product, which can take weeks to plan and execute. By contrast, with Pure Storage Forever Flash™, a customer could re-base their maintenance and support fees to ‘Year One’ maintenance rates every time they upgrade their controllers or expand capacity. If that customer would rather keep equipment expenditures down, they could instead opt to have their controllers upgraded every three years with the Free Every Three option. There is no painful equipment upgrade cycle at the end, because the all-flash array controllers can be upgraded non-disruptively and expansion shelves can be added without interrupting availability.
“Pure Storage is transforming the way we manage our storage investments by offering options to extend the life of our systems while simplifying and reducing the costs of maintenance and support,” said David Abbott, Manager, IT Infrastructure Engineering, TripPak SERVICES® & ACS Advertising, A Xerox Company. “We are already taking advantage of improved lifecycle management through the non-disruptive upgrades provided by Pure’s FlashArray and we look forward to taking advantage of Forever Flash.”
“The industry shift from hard disk to flash will drive down data storage costs to the lowest levels we’ve ever seen,” remarked Scott Dietzen, CEO of Pure Storage. “Part of the reduction will come in more efficient equipment, and the other part will come from innovative vendors who put an end to archaic industry practices including out-of-control maintenance contracts and the need to forklift-upgrade equipment every three to five years.”
Customer Availability and Details for Pure Storage Channel Partners
Forever Flash™ is a global program available through most Pure Storage partners, but participation may vary. Forever Flash creates opportunity for the channel by driving demand generation, strengthening account ownership and increasing chances of greater profitability.
“Forever Flash fundamentally is about customer choice; giving them the ability to choose for reasons that make sense to them, not the vendor, the level and timing of CAPEX vs. OPEX that is most beneficial to them. Our sales reps can open new doors and up-level discussions around flash to c-level executives who care about operational and capital savings (which is inherent in Pure Storage FlashArray) and now also available in the pricing model. Enabling customers to shift IT budgets from capex to opex and eliminate costly forklift upgrade or maintenance renewals demonstrates long term value to customers who appreciate the simplified ownership and upgrade model,” said John Woodall, VP of Engineering, Integrated Archive Solutions. “Delivering both business and technology value, Pure Storage FlashArray means higher customer attach and renewal rates delivering higher profitability for partners.”
For more information about Forever Flash, visit www.purestorage.com/forever/
About Pure Storage
Pure Storage, the all-flash enterprise storage company, enables the broad deployment of flash in the data center. When compared to traditional disk-centric arrays, the Pure Storage FlashArray is 10x faster and 10x more space and power efficient, for less than the cost of mechanical disk per gigabyte stored. FlashArray was purpose-built to uniquely deliver the benefits of flash together with inline data reduction, deduplication and compression to optimize storage utilization, performance and cost-savings for a variety of enterprise workloads, including server virtualization, virtual desktop infrastructure (VDI), database (OLTP, real-time analytics), and cloud computing. For more information, visit www.purestorage.com.
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Deborah Mullan
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