Pure Storage and SK hynix Collaborate to Deliver Performance and Energy Efficiency in Hyperscale Data Centers
Santa Clara, CA – May 27, 2025 — Pure Storage® (NYSE: PSTG), the IT pioneer that delivers the world’s most advanced data storage technology and services, today announced a collaboration with SK hynix Inc, a pioneer in the global AI memory industry, to deliver state-of-the-art QLC flash storage products that meet the high-capacity, energy efficient requirements for data-intensive hyperscaler environments.
Customer Challenge:
Modern data centers require solutions that can provide high storage density capabilities without sacrificing performance or energy efficiency. Data bottlenecks can lead to decreased productivity and high energy costs, affecting overall company performance. Traditional storage solutions such as hard disk drives (HDDs) have limitations as they are unable to handle the high-capacity, data-intensive workloads of hyperscale data centers in the AI era.
Customer Impact:
Unlike traditional solutions, Pure Storage can deliver future DirectFlash Module products with SK hynix’s QLC NAND flash memory that will be purpose-built for demanding hyperscaler environments. Benefits include:
- Sustained High Performance - Integrating Pure Storage's cutting-edge data storage platform with SK hynix's advanced QLC NAND technology enables ultrafast, low-latency, and highly reliable solutions geared towards exascale, data-intensive workloads.
- Increased Energy Efficiency - The SK hynix and Pure Storage collaboration will provide lower energy consumption, helping customers overcome power availability constraints, lower operating costs and ultimately decrease the organisation's overall carbon footprint.
- Improved Scalability & TCO - Unlike standard HDDs, the combined solution will provide highly rack-dense and scalable systems, offering a compelling total cost of ownership, while addressing demanding storage scalability needs.
Executive Insights:
“This collaboration with SK hynix is an exciting step in our mission to deliver superior all-flash storage technology to hyperscalers. By combining SK hynix's advanced QLC products with Pure Storage’s host-based flash management architecture, we can deliver an optimised solution for the hyperscale production environment and AI infrastructure. Pure Storage can further elevate performance, scalability, reliability, and energy efficiency, addressing the unique demands facing today’s data-centric industries.”
Bill Cerreta
GM, Hyperscale, Pure Storage
“Hyperscalers are constantly searching for data storage technology that doesn’t limit their potential innovation, but propels it to unforeseen levels. SK hynix's NAND technology, combined with Pure Storage's robust platform, presents a formidable option for data centre operators focused on maximising performance, efficiency, and scalability. Together, we are empowering hyperscale environments to tackle burgeoning data volumes with cutting-edge, sustainable storage solutions.” – Sam Lee, EVP, Head of Global Sales and Marketing, SK hynix
For more information, visit Pure Storage and SK hynix.
About Pure Storage
Pure Storage (NYSE: PSTG) delivers the industry's most advanced data storage platform to store, manage, and protect the world's data at any scale. With Pure Storage, organisations have ultimate simplicity and flexibility, saving time, money, and energy. From AI to archive, Pure Storage delivers a cloud experience with one unified Storage as-a-Service platform across on premises, cloud, and hosted environments. Our platform is built on our Evergreen architecture that evolves with your business – always getting newer and better with zero planned downtime, guaranteed. Our customers are actively increasing their capacity and processing power while significantly reducing their carbon and energy footprint. It's easy to fall in love with Pure Storage, as evidenced by the highest Net Promoter Score in the industry. For more information, visit www.purestorage.com.
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