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Admiral Drives Digital Growth with Pure

Insurance brand chooses Pure Storage to support forecasting and rate calculations that keep the company ahead of the competition.


Data is the heart of Admiral, running everything from claims processes and pricing on aggregator websites to chatbot responses and customer routing. Pure Storage meets all of Admiral’s storage needs, improving performance across core databases while reducing data centre footprint and operational costs.


  • Financial Services


  • EMEA

Use Cases

  • Accelerate Core Application
  • Activate Real-time Analytics
  • Modernise Data Protection




Calculating aggregator site rates involved a great deal of processing power, and legacy storage threatened to slow down those calculations. Growing workloads and data demands from new technologies, including automation and machine learning, also drove up storage footprint and costs.


Business Transformation

  • Promotes agile rate calculations for best customer pricing, every time
  • Increases digital market share by ranking in Top 10 on aggregation sites
  • Supports Admiral 2.0 technology-led strategy and net zero by 2040 goal

IT Transformation

  • Accelerates rate change time by 98+% for best customer price in minutes
  • Reduces backup time by 97% and recovery time by 98% to meet standards
  • Cuts data centre footprint by 4X, lowering power consumption and costs

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