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Pure Storage

Breakthrough Awards

We’re honoring Pure Storage customers who are breaking through barriers to innovate and bring new value to their customers.

Congratulations to the Winners!

The annual Pure Storage Breakthrough Awards recognize customers who are pushing the boundaries of innovation—inspiring greatness and driving value for their organisations, their customers, and the world at large. Pure Storage Breakthrough Awards celebrate customers in five unique categories: Pure Good - Sustainability, Cloud Champion, Data Warrior, Visionary, and Greatest of All Time (The G.O.A.T.).

The G.O.A.T.s

Pure Storage Greatest of All Time

North America


NTT DATA, winner of the North America G.O.A.T. Breakthrough award, is at the forefront of the world’s sustainable digital transformation, offering a comprehensive suite of consulting, advanced infrastructure, and application services. When it comes to a commitment to innovation, few companies push the boundaries further than NTT DATA.


The Hut Group (THG)

THG, winner of a regional G.O.A.T. Breakthrough Award, uses Pure Storage to empower its technology teams to move quickly, fail fast, and take risks to deliver pioneering experiences to all of its customers.


SoftBank Corp.

SoftBank Corp., recipient of a regional Pure Storage G.O.A.T. Breakthrough Award, uses Pure Storage to support cutting-edge initiatives while minimizing risk of data loss, delivering 99.999% uptime, and providing outstanding performance for all its services.

The Innovators

Leaving barriers in their wake.

Pure Good - Sustainability


Fiserv is the recipient of the Pure Good Sustainability Award. Pure Storage has helped Fiserv reduce block storage rack space by 75%, bringing it closer to its sustainability goals.

Cloud Champion

Rivian Automotive

Rivian Automotive, Cloud Champion winner, uses Portworx® by Pure Storage as its Kubernetes data service platform to accelerate development with self-service deployment.

Data Warrior


MediaZen, winner of the Pure Storage Data Warrior of the Year Award, uses Pure Storage to power its leading-edge AI research.


Indiana Office of Technology

Indiana Office of Technology, this year’s Visionary Award winner, empowers 92 state agencies to deliver more innovative, better-quality services for all 6.7 million citizens.

Submit Your Nomination

Have a great Pure Storage story to share or know of an organisation that should be recognized? Let us know by submitting a nomination.

*Pure Storage Customer Awards Program Official Terms & Conditions

Submit a Nominee

Breakthrough Awards Hall of Fame

Accelerating its genetic sequencing workloads to potentially save countless lives.
Keeping Scotland's rural economy thriving by driving farming innovation.
Cloud Champion
Adopting cloud resiliency and scalability to help power the world’s smartest buildings.
Change Maker
Helping customers embrace a digital strategy to keep goods flowing across the global supply chain.
Data Warrior
Accelerating time-to-diagnosis and improving patients’ lives.
Pure Good - Sustainability
Reducing its storage footprint and carbon emissions from its data centre.
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