ThinkOn scales global data services with Everpure

ThinkOn is a 100% channel-driven cloud services provider across 25 global data centers, based in Canada. Eliminating channel conflict, ThinkOn empowers resellers and managed service providers with enterprise solutions.

As Canada's largest Canadian-owned cloud service provider, ThinkOn faced explosive global growth while maintaining differentiation in a competitive market. The company built its foundation on a radical approach of never competing with partners. While major cloud providers sell direct, ThinkOn exclusively enables partners to confidently white label or resell services, building customized solutions from service "building blocks" without worrying about ThinkOn undermining customer relationships.

"[ThinkOn] allows organisations to be efficient with their time. They don't have to go out and invest millions and figure out how to run their infrastructure," says Khan.

ThinkOn's rapid expansion created mounting infrastructure challenges. Traditional storage systems demanded extensive capacity planning across data centers and couldn't support the aggressive deployment timelines partners required.

After evaluating multiple vendors, ThinkOn selected the Everpure platform with Evergreen//One to deploy FlashArray™ and FlashBlade® globally. The unified data plane breaks down traditional silos, creating single management across ThinkOn's on-premises, public cloud, and hybrid environments. With predictive analytics, the company can forecast capacity needs and identify potential bottlenecks before they impact partner services.

"With [Everpure] it came down to three things for us. It was risk management, capacity management, and the carbon footprint," explains Khan.

Evergreen//One was particularly attractive for ThinkOn as a service provider. The consumption-based model eliminated upfront capital costs, allowing them to match storage spend directly with client needs. As partners grow, ThinkOn scales seamlessly without overprovisioning or stranded capacity. The model provides predictable costs with guaranteed SLAs that align with revenue streams, which is a game changer for service providers who can pass these economics directly to their partners.

Everpure systems can also be deployed from delivery to production in less than five days, enabling ThinkOn to rapidly enter new markets and onboard partners without lengthy infrastructure deployment cycles.

Environmental impact weighs heavily in Khan's technology decisions. Everpure delivered exceptional sustainability results. 

"With Pure and the Evergreen//One model, we were able to actually reduce our footprint in the data centre by almost 40%. We're able to reduce our power by about 40–60% in certain areas," says Khan. "Being able to have those savings not only gave me the confidence that we're doing the right thing for the business, we're doing the right thing for the climate." 

Environmental gains freed up valuable data centre space for revenue-generating services, allowing ThinkOn to maximise utilization for business growth rather than infrastructure expansion.

The most dramatic proof came during a live capacity upgrade on ThinkOn's FlashBlade system. The expansion required adding multiple petabytes of object storage capacity. The self-service upgrade occurred seamlessly while customers continued accessing services. It was a complete hardware refresh and capacity expansion with zero downtime. Not a single support ticket was generated, and performance remained consistent throughout. Now, Khan's team can execute upgrades during business hours without impacting partner workloads.

"If I don't hear from my team about Pure, it means it's doing what it's supposed to," Khan notes.

ThinkOn leverages the Everpure AI-ready platform to help partners explore artificial intelligence applications while maintaining strict data governance and security controls.

"We looked at AI as, ‘how do we help it, but do it in a controlled manner,’" says Khan. "With the help of Pure being able to build systems that give you that performance capability that AI is looking for and build it in private environments, we can talk to our partners about solutions."

"Since day one, we've looked at Pure as being a market leader," says Khan. "They took the time to understand our business."