Dismiss
Innovation
A platform built for AI
Unified, automated, and ready to turn data into intelligence.
Dismiss
June 16-18, Las Vegas
Pure//Accelerate® 2026
Discover how to unlock the true value of your data.
Dismiss
NVIDIA GTC San Jose 2026
Experience the Everpure difference at GTC
March 16-19 | Booth #935
San Jose McEnery Convention Center
7:01 Video
Make your life easier: Simplifying Data Storage with Pure's Automated Approach
Simplifying data storage: Everpure's automated, easy setup and management for growing data estates.
Click to View Transcript
Good to see you. Good to see you man. Yeah, you too. Now we know that data storage can be complex and time consuming. How does pure storage make life easier? We really start from the beginning with simplicity.
Everything that we do at pure is focused around being simple. Everything starting with set up from day one. So I have here one of our setup guides on a table tent business card. This is how easy it is to get a pure array set up in your environment. Literally from the time you rack us and power us in the environment 30 minutes and we'll have you up and running.
No complexity. Nothing to configure no raid groups, no complex technical configurations, not a bunch of knobs to turn and switches to flip. We want that simplicity to come through starting on day one and even down to frankly uh the sales process. If you look at a sales order from pure, generally, it's going to have about three line items, not pages and pages of things that you
have to procure. We want it to be easy for our customers. Well, I know from experience that I I don't know of any other storage companies that have a business card as their setup instructions. So how do you achieve that streamlined approach? Then when you think of pure, we have what I classify as generally four types of products. We have our flash array product group, which is our scale up storage block storage.
We have our flash blade, scale out fast file an object. We have our converged platforms with partners like Cisco and NVIDIA and then we have our public cloud native O offerings. So you know, we try to keep things very simple from the product line carried through to the entire platform and we carry that to management.
So when you look at pure, we have one operating environment purity, right? That operates the entire platform of things that I just spoke about. On top of that, we have a single pane of glass for management, pure one, right? Makes it really easy for our customers. You can literally be at the beach, pick up your cell phone,
go in and manage your storage arrays and pure one as a mobile app. We also do things like creating our own drives, right? We don't use standard off the shelf components like S SDS. Uh unlike a bunch of our competitors, we actually have our own drives. So I actually brought an example of AD F MA direct flash module.
This is a pure drive. Now, the interesting thing about this and carrying through the simplicity. And to an extent is we actually source our own components. We manufacture our own components. We, we do our final assembly here in the US for our, our US based customers. So outside of Austin, Texas or Houston, Texas, depending on the product and we source these
components and do the final assembly of our drives for our products here. So we want to maintain that simplicity. We're not trying to take complex systems from other people and cobble them together, put them together in some artificial way, right? We're wanting to deliver naturally the best that we possibly can. So using purity, using our products that we're
developing, we can directly address N A and deliver better outcomes through that simplicity that we're driving. What is A IOPS and how does it benefit it operations? Yeah. So A I ops Kevin is really the focus of using A I and ML in order to deliver better outcomes for operations of our it environment. So with pure, for instance, we're leveraging pure one that allows us to take in metadata
from all of our running arrays every 30 seconds. So we can provide predictive analytics on those arrays to identify issues in the field before they might occur. So things like that are allowing us to really get ahead of problems in a customer environment so that we can be more proactive in support and supportability versus reactive as we've traditionally been,
what about some of the other ways that pure one specifically can make the job easier for uh someone who's managing the storage. We have a lot of intelligence tools built into pure one. So we have a sizer for instance. So if you're going to be introducing a new application into your environment, maybe even a big application, something like uh an SAP,
right? That could take up a lot of storage, you can use the sizer and pure one to actually identify what the impact might be to your existing storage arrays. So we'll show you the amount of storage you could expect to consume based on a wide variety of known applications. You can also see the type of performance implication that might be uh impacting the
array. So you know, it can tell you if you need to get a bigger array perhaps to in order to manage that workload and help you figure out where to optimally place that workload. Once it's there, we also have dashboarding around security. So we have some very unique security features like safe mode and we can tell you through a security scorecard,
how your security is set up on your arrays. So a whole host of innovative features built into pure one. you know many that we just don't even have time to cover here. How can I improve the efficiency of my existing data storage system? Yeah, Kevin, I mean, you think about efficiency and it comes in several different forms,
right? I mean, think about environmental efficiency, for example, right, pure has the most energy efficient storage arrays on the market bar. None, look at our ESG reports we can deliver in three or five rack units. What often takes more than a rack of a competitive solution to deliver that's significant from an energy cooling. Uh and, and you know,
just overall power savings, you know, think about the second form operational efficiency one FTE per 10 to 20 petabytes of storage under management is what we recommend for our storage arrays. Huge operational advantage, a single pane of glass to manage through pure one, a single operating environment to manage across all of your storage arrays with pure with purity, right?
We create a lot of operational efficiency. And then the third point I would say is around financial efficiency by offering the best consumption models on the market today. Bar none right through an Opex form, a Capex form and a combination form that we call flex. We give customers the ability to consume our storage arrays, the way that they need in the, in the place that they need at the time that they need all
bringing efficiency to bear. Well, it sounds like pure, has done a lot of innovation to help with the ease of use of storage in general. Thanks very much for your time here today. Andy, thanks Kevin.
We Also Recommend...
Personalize for Me